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U.S. Doll, Toy, And Game Market. Analysis And Forecast to 2030
Report Update: Nov 1, 2024

U.S. Doll, Toy, And Game Market. Analysis And Forecast to 2030

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May 25, 2016

Doll Market - China Is the Main Supplier of Dolls, Toys, and Games into the U.S.

From 2008 to 2015, the U.S. doll market showed mixed dynamics. A significant drop in 2009 was followed by an upward trend over the next few years. In 2015, the doll, toy, and game market reached X million USD.

U.S. growth in doll, toy, and game consumption is expected to accelerate to +X% (currently +X%) in the medium term. The market is expected to increase to X billion USD by 2020.

U.S. doll, toy, and game manufacturing illustrated negative dynamics over the last few years. In 2014, the value of shipments in the industry decreased to X billion USD, falling with a CAGR of -X% from 2008 to 2014.

Competition from imports has undermined domestic manufacturers, driving them to relocate abroad over the period under review. Foreign competition, particularly from China, is expected to continue increasing through 2020, moderating the industry's growth prospects over the next four years.

In 2015, China was the main supplier of dolls, toys, and games into the U.S., with an X% share of total U.S. imports. China strengthened its position in the U.S. import structure, growing its share from X% in 2007 to X% in 2015.

In 2015, Canada and Mexico were the main destinations of U.S. doll, toy, and game exports, with the respective shares of X% and X%. The share exported to Mexico increased (+X percentage points), while the share sent to Canada illustrated negative dynamics (-X percentage points). The shares of the other countries remained relatively stable throughout the analyzed period.

Net U.S. imports of dolls, toys, and games have shown a downward trend over the period under review. In 2015, this industry ran a significant trade deficit of X billion USD, which amounted to approximately X% of gross imports. This deficit could grow substantially in the years to come.

Do you want to know more about the U.S. doll market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • doll market share
  • doll prices
  • doll industry
  • doll sales
  • doll market forecast
  • doll price forecast

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the market for doll, toy, and game in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • NAICS 339930 - Doll, toy, and game manufacturing

Companies mentioned:

  • Mattel
  • Hasbro
  • Hobby Lobby Stores
  • Lego Systems
  • Leapfrog Enterprises
  • Jakks Pacific
  • Wizards of The Coast
  • Kids II
  • Excelligence Learning Corporation
  • Britax Child Safety
  • Arrow International
  • Evenflo Company
  • The Ergo Baby Carrier
  • The Vermont Teddy Bear Co Inc
  • Gaming Partners International Corporation
  • American Plastic Toys
  • Delta Education
  • Konami Gaming
  • Alex Toys
  • Cosco
  • Plaid Enterprises
  • Imperial Toy
  • The Little Tikes Company
  • Lionel L.L.C.
  • Mega Brands America
  • Multimedia Games Holding Company
  • Progressive Gaming International Corporation
  • Shelcore
  • Hasbro International
  • Dorel U.S.A.
  • Toysrus.com
  • Cartamundi East Long Meadow

Country coverage:

  • United States

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023

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