Australia - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights
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View PricingAustralia's Toy Imports See Slight Drop to $1.2 Billion in 2023
Australia Toy Imports
In 2023, purchases abroad of dolls and toys decreased by -23.2% to 74K tons, falling for the second year in a row after three years of growth. Over the period under review, imports continue to indicate a pronounced decline. The growth pace was the most rapid in 2021 when imports increased by 22% against the previous year. Imports peaked at 125K tons in 2014; however, from 2015 to 2023, imports remained at a lower figure.
In value terms, toy imports shrank notably to $1.2B (IndexBox estimates) in 2023. Overall, total imports indicated a temperate increase from 2013 to 2023: its value increased at an average annual rate of +2.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2021 when imports increased by 24% against the previous year. Over the period under review, imports hit record highs at $1.5B in 2022, and then dropped sharply in the following year.
| COUNTRY | Import Value of Toy in Australia (million USD) | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | |
| China | 726 | 756 | 756 | 780 | 894 | 940 | 894 | 961 | 1,176 | 1,217 | 980 |
| Vietnam | 4.7 | 5.0 | 7.5 | 12.4 | 29.8 | 26.7 | 42.2 | 55.8 | 86.1 | 93.0 | 67.4 |
| Indonesia | 14.6 | 14.6 | 13.3 | 14.0 | 15.8 | 19.6 | 14.9 | 16.3 | 21.0 | 20.5 | 26.5 |
| United States | 25.3 | 23.3 | 23.2 | 18.5 | 20.2 | 19.8 | 16.8 | 17.9 | 22.2 | 19.7 | 14.7 |
| Denmark | 39.9 | 59.2 | 35.3 | 24.9 | 14.1 | 8.4 | 4.6 | 8.7 | 8.4 | 7.4 | 4.1 |
| Others | 122 | 120 | 136 | 102 | 92.8 | 87.6 | 83.4 | 95.3 | 115 | 104 | 90.1 |
| Total | 932 | 978 | 971 | 951 | 1,067 | 1,102 | 1,055 | 1,155 | 1,429 | 1,461 | 1,182 |
Imports by Country
In 2023, China (61K tons) constituted the largest toy supplier to Australia, accounting for a 83% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (4.7K tons), more than tenfold. the United States (1K tons) ranked third in terms of total imports with a 1.4% share.
From 2013 to 2023, the average annual rate of growth in terms of volume from China totaled -5.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+19.8% per year) and the United States (-9.4% per year).
In value terms, China ($980M) constituted the largest supplier of dolls and toys to Australia, comprising 83% of total imports. The second position in the ranking was taken by Vietnam ($67M), with a 5.7% share of total imports. It was followed by Indonesia, with a 2.2% share.
From 2013 to 2023, the average annual rate of growth in terms of value from China stood at +3.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+30.5% per year) and Indonesia (+6.1% per year).
Import Prices by Country
In 2023, the toy price stood at $15,974 per ton (CIF, Australia), growing by 5.4% against the previous year. Over the period under review, the import price continues to indicate a resilient increase. The most prominent rate of growth was recorded in 2017 when the average import price increased by 61% against the previous year. Over the period under review, average import prices hit record highs in 2023 and is likely to see steady growth in the near future.
Average prices varied noticeably amongst the major supplying countries. In 2023, amid the top importers, the country with the highest price was China ($16,025 per ton), while the price for the United States ($14,081 per ton) was amongst the lowest.
From 2013 to 2023, the most notable rate of growth in terms of prices was attained by Vietnam (+9.0%), while the prices for the other major suppliers experienced more modest paces of growth.
This report provides an in-depth analysis of the toy market in Australia. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 32401100 - Dolls representing only human beings
- Prodcom 32401200 - Toys representing animals or non-human creatures
- Prodcom 32401300 - Parts and accessories for dolls representing only human beings
- Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
- Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
- Prodcom 32403200 - Puzzles
- Prodcom 32403900 -
- Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
- Prodcom 32403940 - Other toys of plastics
- Prodcom 32403960 - Toy die-cast miniature models of metal
- Prodcom 32403990 - Other toys n.e.c.
Country coverage:
- Australia
Data coverage:
- Market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Trade (exports and imports) in Australia
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND THE AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO
3. MARKET OVERVIEW
Understanding the Current State of The Market and its Prospects
- MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- MARKET FORECAST TO 2035
4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION
Finding New Products to Diversify Your Business
- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCTS
- MOST TRADED PRODUCTS
- MOST PROFITABLE PRODUCTS FOR EXPORTS
5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Export
- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
8. IMPORTS
The Largest Import Supplying Countries
- IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
- IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)
9. EXPORTS
The Largest Destinations for Exports
- EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
- EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)
10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
LIST OF TABLES
- Key Findings In 2024
- Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
- Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Physical Terms, By Country, 2012–2024
- Imports, In Value Terms, By Country, 2012–2024
- Import Prices, By Country, 2012–2024
- Exports, In Physical Terms, By Country, 2012–2024
- Exports, In Value Terms, By Country, 2012–2024
- Export Prices, By Country, 2012–2024
LIST OF FIGURES
- Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
- Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
- Market Volume Forecast to 2035
- Market Value Forecast to 2035
- Market Size and Growth, By Product
- Average Per Capita Consumption, By Product
- Exports and Growth, By Product
- Export Prices and Growth, By Product
- Production Volume and Growth
- Exports and Growth
- Export Prices and Growth
- Market Size and Growth
- Per Capita Consumption
- Imports and Growth
- Import Prices
- Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Physical Terms, By Country, 2024
- Imports, In Physical Terms, By Country, 2012–2024
- Imports, In Value Terms, By Country, 2012–2024
- Import Prices, By Country, 2012–2024
- Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Exports, In Physical Terms, By Country, 2024
- Exports, In Physical Terms, By Country, 2012–2024
- Exports, In Value Terms, By Country, 2012–2024
- Export Prices, By Country, 2012–2024
