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Brazil - Cosmetics - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Nov 1, 2024

Brazil - Cosmetics - Market Analysis, Forecast, Size, Trends And Insights

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Mar 31, 2023

Brazilian Cosmetics Prices Drop by 12% to $17.2 per Kilogram

Brazil Cosmetics Import Price in February 2023

In February 2023, the cosmetics price amounted to $17.2 per kg (CIF, Brazil), reducing by -12.3% against the previous month. In general, the import price showed a noticeable curtailment. The growth pace was the most rapid in April 2022 an increase of 40% against the previous month. As a result, import price reached the peak level of $35.4 per kg. From May 2022 to February 2023, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In February 2023, the country with the highest price was Italy ($65.5 per kg), while the price for China ($3.9 per kg) was amongst the lowest.

From February 2022 to February 2023, the most notable rate of growth in terms of prices was attained by Spain (+7.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Brazil Cosmetics Import Prices by Type

There were significant differences in the average prices amongst the major supplied products. In February 2023, the product with the highest price was beauty, make-up and skin care preparations ($29.0 per kg), while the price for manicure or pedicure preparations ($3.1 per kg) was amongst the lowest.

From February 2022 to February 2023, the most notable rate of growth in terms of prices was attained by talcum powder (+4.5%), while the prices for the other products experienced mixed trend patterns.

Brazil Cosmetics Imports

In February 2023, imports of cosmetics into Brazil shrank rapidly to 825 tons, declining by -17.4% against the month before. In general, total imports indicated noticeable growth from February 2022 to February 2023: its volume increased at an average monthly rate of +2.6% over the last twelve months. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on February 2023 figures, imports decreased by -17.4% against January 2023 indices. The growth pace was the most rapid in May 2022 with an increase of 54% month-to-month. Imports peaked at 1.1K tons in August 2022; however, from September 2022 to February 2023, imports failed to regain momentum.

In value terms, cosmetics imports plummeted to $14M (IndexBox estimates) in February 2023. Over the period under review, imports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in January 2023 when imports increased by 55% m-o-m. Imports peaked at 24K tons in September 2022; however, from October 2022 to February 2023, imports stood at a somewhat lower figure.

Brazil Cosmetics Imports by Type

Beauty, make-up and skin care preparations (337 tons), manicure or pedicure preparations (185 tons) and eye make-up preparations (180 tons) were the main products of cosmetics imports to Brazil, together comprising 85% of total imports. Lip make-up preparations and talcum powder and other powders for cosmetic use lagged somewhat behind, together accounting for a further 15%.

From February 2022 to February 2023, the biggest increases were in lip make-up preparations (with a CAGR of +6.0%), while purchases for the other products experienced more modest paces of growth.

In value terms, beauty, make-up and skin care preparations ($9.8M) constituted the largest type of cosmetics supplied to Brazil, comprising 69% of total imports. The second position in the ranking was taken by eye make-up preparations ($1.9M), with a 14% share of total imports. It was followed by lip make-up preparations, with a 6.9% share.

Brazil Cosmetics Imports by Country

In February 2023, China (487 tons) constituted the largest supplier of cosmetics to Brazil, with a 59% share of total imports. Moreover, cosmetics imports from China exceeded the figures recorded by the second-largest supplier, France (113 tons), fourfold. The United States (44 tons) ranked third in terms of total imports with a 5.3% share.

From February 2022 to February 2023, the average monthly rate of growth in terms of volume from China amounted to +2.9%. The remaining supplying countries recorded the following average monthly rates of imports growth: France (+2.6% per month) and the United States (-1.1% per month).

In value terms, France ($2.9M), China ($1.9M) and the United States ($1.8M) were the largest cosmetics suppliers to Brazil, together comprising 46% of total imports. These countries were followed by Italy, South Korea, Spain, Canada, Poland, Germany, Greece, Thailand and Mexico, which together accounted for a further 35%.

Poland, with a CAGR of +12.6%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Competition and Consumer Demand Drive Shift in Pricing in Brazilian Cosmetics Market

The shift in pricing is due to a variety of factors, including increased competition among brands and decline in consumer demand,.

In recent months, the Brazilian cosmetics market has witnessed the introduction of new international brands, intensifying competition between brands operating within this space. Some of these global companies have been able to reduce their production costs to offer more affordable prices to customers. This has forced domestic brands to readjust their pricing strategy in order to remain competitive.

Another factor impacting the fall in cosmetic prices is the decline in consumer demand. This has caused consumers to become more price-conscious, leading them to look for cheaper alternatives to traditional beauty products.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the cosmetics market in Brazil. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 20421250 - Lip make-up preparations
  • Prodcom 20421270 - Eye make-up preparations
  • Prodcom 20421300 - Manicure or pedicure preparations
  • Prodcom 20421400 - Powders, whether or not compressed, for cosmetic use (including talcum powder)
  • Prodcom 20421500 - Beauty, make-up and skin care preparations including suntan (excluding medicaments, lip and eye make-up, manicure and pedicure preparations, powders for cosmetic use and talcum powder)

Country coverage:

  • Brazil

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Brazil
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023

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