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Brazil - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Nov 1, 2024

Brazil - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights

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Apr 28, 2023

Toy Prices in Brazil Decrease to $5,448 per Ton

Brazil Toy Import Price in February 2023

In February 2023, the toy price stood at $5,448 per ton (CIF, Brazil), dropping by -16.4% against the previous month. Over the period under review, the import price showed a pronounced setback. The most prominent rate of growth was recorded in January 2023 an increase of 32% m-o-m. The import price peaked at $9,593 per ton in April 2022; however, from May 2022 to February 2023, import prices remained at a lower figure.

Prices varied noticeably by the country of origin: the country with the highest price was Indonesia ($17,985 per ton), while the price for Hong Kong ($1,904 per ton) was amongst the lowest.

From February 2022 to February 2023, the most notable rate of growth in terms of prices was attained by Indonesia (+3.1%), while the prices for the other major suppliers experienced more modest paces of growth.

COUNTRYFeb 2022Mar 2022Apr 2022May 2022Jun 2022Jul 2022Aug 2022Sep 2022Oct 2022Nov 2022Dec 2022Jan 2023Feb 2023
Import Price of Toy in Brazil (USD per ton)
Indonesia12,46212,74113,23013,61414,05917,03013,73911,53314,02612,07216,96312,64717,985
Mexico16,54613,91817,40114,53614,61215,23717,6749,27318,25614,71912,40215,28814,672
Vietnam12,40314,00013,48913,94210,95111,21613,97814,65413,40013,01512,98011,78612,828
Malaysia8,2969,94510,3219,3539,5549,3459,3939,6379,6499,512N/A9,63810,820
China6,8536,6438,1106,7747,5485,9865,4695,6905,8554,7084,2995,3734,292
Hong Kong8,18955,18310,6968,03919,87428,6144,5372,4902,57512,2442,0901,5441,904
Average7,4227,5599,5938,2058,3706,5556,2416,2186,5205,6484,9406,5155,448

Brazil Toy Imports

For the third consecutive month, Brazil recorded decline in purchases abroad of dolls and toys, which decreased by -34.2% to 2.8K tons in February 2023. Over the period under review, imports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in August 2022 when imports increased by 78% against the previous month. As a result, imports attained the peak of 8K tons. From September 2022 to February 2023, the growth of imports remained at a lower figure.

In value terms, toy imports fell remarkably to $15M (IndexBox estimates) in February 2023. In general, imports continue to indicate a noticeable curtailment. The most prominent rate of growth was recorded in August 2022 when imports increased by 70% against the previous month. As a result, imports attained the peak of $50M. From September 2022 to February 2023, the growth of imports failed to regain momentum.

Brazil Toy Imports by Country

In February 2023, China (2.3K tons) constituted the largest toy supplier to Brazil, accounting for a 83% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (176 tons), more than tenfold. Hong Kong (94 tons) ranked third in terms of total imports with a 3.4% share.

From February 2022 to February 2023, the average monthly growth rate of volume from China was relatively modest. The remaining supplying countries recorded the following average monthly rates of imports growth: Vietnam (+0.2% per month) and Hong Kong (+9.3% per month).

In value terms, China ($9.9M) constituted the largest supplier of toy to Brazil, comprising 65% of total imports. The second position in the ranking was taken by Vietnam ($2.3M), with a 15% share of total imports. It was followed by Indonesia, with a 5.8% share.

From February 2022 to February 2023, the average monthly rate of growth in terms of value from China amounted to -4.3%. The remaining supplying countries recorded the following average monthly rates of imports growth: Vietnam (+0.5% per month) and Indonesia (+5.5% per month).

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the toy market in Brazil. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 32401100 - Dolls representing only human beings
  • Prodcom 32401200 - Toys representing animals or non-human creatures
  • Prodcom 32401300 - Parts and accessories for dolls representing only human beings
  • Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
  • Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
  • Prodcom 32403200 - Puzzles
  • Prodcom 32403900 -
  • Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
  • Prodcom 32403940 - Other toys of plastics
  • Prodcom 32403960 - Toy die-cast miniature models of metal
  • Prodcom 32403990 - Other toys n.e.c.

Country coverage:

  • Brazil

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Brazil
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023

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