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EU - Breakfast Cereals - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Nov 1, 2024

EU - Breakfast Cereals - Market Analysis, Forecast, Size, Trends and Insights

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Jul 22, 2021

European Breakfast Cereal Market Overcame $4B with Imports Burgeoning over the Last Decade

IndexBox has just published a new report: 'EU - Breakfast Cereals - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

Steadily growing European breakfast cereal market reached $4.1B in 2020. Imports keep pace with consumption growth, rising by 7.5% in volume terms in 2020. France and Germany remain the largest consumers and importers of breakfast cereals in the EU, being actively engaged in mutual trade. In 2020, most products imported to Germany came from Poland and the Netherlands, while Belgium and Spain were the key suppliers to France.

Breakfast Cereal Consumption in the EU

For the fifth year in a row, the EU breakfast cereal market recorded growth in sales value, which increased by 8.8% to $4.1B in 2020. The market value increased at an average annual rate of +3.3% over the period from 2012 to 2020.

The countries with the highest volumes of breakfast cereal consumption in 2020 were France (268K tons), Germany (250K tons) and Spain (191K tons), with a combined 43% share of total consumption. In value terms, the largest breakfast cereal markets in the EU were France ($790M), Germany ($598M) and Spain ($363M), together comprising 43% of the total market.

Breakfast Cereal Imports in the EU

In value terms, breakfast cereal imports expanded markedly to $2.9B (IndexBox estimates) in 2020. For the seventh consecutive year, the EU recorded growth in purchases abroad of breakfast cereals, which increased by 7.5% to 1.1M tons in 2020. The total import volume increased at an average annual rate of +3.3% from 2012 to 2020.

Germany (184K tons), France (151K tons), the Netherlands (118K tons), Belgium (110K tons), Spain (84K tons) and Italy (75K tons) represented roughly 65% of total imports of breakfast cereals in 2020. In value terms, Germany ($449M), France ($446M) and the Netherlands ($270M) constituted the countries with the highest levels of imports in 2020, with a combined 40% share of total imports.

In 2020, the breakfast cereal import price in the EU amounted to $2,648 per ton, remaining stable against the previous year. Prices varied noticeably by the country of destination; the country with the highest price was Austria ($3,763 per ton), while Belgium ($2,003 per ton) was amongst the lowest.

Major Suppliers of Breakfast Cereals to Germany and France

In 2020, most breakfast cereals imported to Germany came from Poland (23K tons), France (23K tons), the Netherlands (21K tons), Turkey (20K tons) and the UK (18K tons). These five countries provide 57% of the total volume of imports to Germany.

In 2020, Belgium, Germany and Spain were the major exporters of breakfast cereals to France with the volumes of supplied production 39K tons, 34K tons and 25K tons respectively. The combined share of these three countries comprised 65% of total imports to France.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the breakfast cereal market in the EU. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 10613351 - Muesli type preparations based on unroasted cereal flakes
  • Prodcom 10613355 - Cereals in grain form, precooked or otherwise prepared (excluding maize)
  • Prodcom 10613353 - Other prepared foods obtained by the swelling or roasting of cereals

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in the EU, split by region and country
  • Trade (exports and imports) in the EU
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Austria
    • Belgium
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Latvia
    • Lithuania
    • Luxembourg
    • Malta
    • Netherlands
    • Poland
    • Portugal
    • Romania
    • Slovakia
    • Slovenia
    • Spain
    • Sweden

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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