
British Airways Reverses Course on Loyalty Programme Reforms
British Airways has announced a rollback of its much-debated reforms to the frequent flyer loyalty programme, the BA Club, aimed at easing the process for obtaining bronze, silver, and gold status. According to a report, this decision was made after numerous leisure travellers criticised the previously announced changes, which required customers to spend more on flights to advance through the ranks.
When the changes were initially unveiled in December, British Airways had stated that tier points and Avios (the airline's air miles) would be determined based solely on the ticket price, excluding additional charges, at the rate of one tier point per £1. This departure from the traditional method of calculating points based on distance meant that achieving gold or silver status would have required significant expenditure. For instance, travellers would need to spend £20,000 for the 20,000 points necessary for a gold card and £7,500 for a silver card.
The airline is now reinstating a feature from its previous Executive Club loyalty programme, enabling travellers to achieve status through the number of flights taken rather than money spent. Under the revised system, bronze status can be achieved by taking 25 flights in a year with a BA flight number, while silver status requires 50 such flights. This change aims to retain loyal short-haul travellers who may otherwise consider switching to competitors like EasyJet.
In addition to this reinstatement, British Airways is introducing a more generous bonus scheme for tier points, which has been extended and applies to flights booked until the end of the year for travel up until December 2026. The new scheme doubles the number of bonus tier points available and is based on the flight cabin class, ranging from economy to First. However, customers must opt in to this scheme, highlighting the need to carefully read BA's communications.
Although BA has not specified how significantly these new schemes will reduce the spending required to reach silver or gold status, it is anticipated that the required expenditure for a gold card may drop to around £16,000, and to approximately £6,000 for a silver card. Moreover, holders of the BA American Express Premium Plus card could earn tier points simply by using their card. Despite these updates, potential 'nasties' remain, especially concerning earning points on partner airlines compared to flights specifically with British Airways.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- CONSUMPTION BY COUNTRY
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
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- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
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- TOP PRODUCING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
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The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
- PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
- IMPORTS FROM 2012–2024
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
- EXPORTS FROM 2012–2024
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
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11. COUNTRY PROFILES
The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
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- Denmark
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LIST OF TABLES
- Key Findings In 2024
- Market Volume, In Physical Terms, 2012–2024
- Market Value, 2012–2024
- Per Capita Consumption, By Country, 2018–2024
- Production, In Physical Terms, By Country, 2012–2024
- Imports, In Physical Terms, By Country, 2012–2024
- Imports, In Value Terms, By Country, 2012–2024
- Import Prices, By Country Of Destination, 2012–2024
- Exports, In Physical Terms, By Country, 2012–2024
- Exports, In Value Terms, By Country, 2012–2024
- Export Prices, By Country Of Origin, 2012–2024
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2024
- Market Value, 2012–2024
- Consumption, By Country, 2024
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2024
- Production, In Value Terms, 2012–2024
- Production, By Country, 2024
- Production, In Physical Terms, By Country, 2012–2024
- Imports, In Physical Terms, 2012–2024
- Imports, In Value Terms, 2012–2024
- Imports, In Physical Terms, By Country, 2024
- Imports, In Physical Terms, By Country, 2012–2024
- Imports, In Value Terms, By Country, 2012–2024
- Import Prices, By Country, 2012–2024
- Exports, In Physical Terms, 2012–2024
- Exports, In Value Terms, 2012–2024
- Exports, In Physical Terms, By Country, 2024
- Exports, In Physical Terms, By Country, 2012–2024
- Exports, In Value Terms, By Country, 2012–2024
- Export Prices, 2012–2024