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EU - Meat And Poultry - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Nov 1, 2024

EU - Meat And Poultry - Market Analysis, Forecast, Size, Trends and Insights

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Jan 11, 2022

Changing Consumption Patterns and Sustainability Issues Hamper EU Meat Market

IndexBox has just published a new report: 'EU - Meat and Poultry - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

The market for meat and poultry in the EU is forecast to decrease at an average yearly rate of -0.4% in the upcoming decade. The drop in consumption is mainly driven by changes in consumer habits to diminish meat in their diet and decreased meat and poultry production to promote sustainability. Demand for beef and pork is expected to fall, while for poultry and sheep, it will increase. In these conditions, alternative proteins will not compete with animal-based meats due to their high costs. Meat and poultry exports to EU countries will decline primarily due to lower demand from Asia.

Key Trends and Insights

Based on the EU Agricultural Outlook 2021-31, IndexBox estimates that the EU meat and poultry market will stagnate in the near future. While global meat consumption is projected to grow at an average annual rate of +1.4% thanks to rising incomes in developing countries, the EU per capita meat consumption is forecast to decline slightly from 68kg in 2022 to 67.5kg per person in 2025.

Shifts in consumption patterns towards lower beef and pork intake constitute the principal factor shaping market stagnation. Even rising demand for poultry and sheep meat will be insufficient to offset that. To struggle with climate change, cattle herds are to be cut, and this could limit market growth from the supply side because the EU market is buoyed by domestic production.

Consumers are paying more attention to production process sustainability, especially animal welfare and environmental footprint; therefore, the organic meat segment is growing. As for meat substitutes, lab meat is not expected to become a competitor to animal-based meat because of low consumer acceptance and the high production cost. Plant-based meat alternatives held a market share of around 1% of total meat sales in 2020 and will not significantly expand in the next five years.

Compared with the 2019-2021 average, beef production in 2022 is forecast to decline by -1.4% to 6.8M tons due to herds reducing by -3.3% to 30.7M heads. Pork production will decrease by -1% to 23.5M tons, while chicken meat production will increase by +0.6% to 13.7M tons. In 2022, sheep meat production will slightly drop by -0.5% to 637K tons, but from 2023, it will rise steadily, reaching 648K tons by 2025.

By 2031, the market share for EU exports in global trade will decline from 20% to 17% due to decreasing pig meat exports to Asia as China aims to restore its domestic herds by 2026 and thus require fewer imports. In 2020, 16M tons of meat and poultry were exported, worth $46.4B.

Meat and Poultry Exports in the EU in 2020

The amount of meat and poultry exported in the EU totalled 16M tons in 2020, remaining constant against the previous year. In value terms, meat and poultry exports were estimated at $46.4B.

The most significant shipments were from the Netherlands (3M tons), Spain (2.6M tons), Germany (2.4M tons) and Poland (2.2M tons), together resulting in 63% of the total volume. It was distantly followed by Belgium (1.4M tons), Denmark (1.3M tons) and France (1M tons), together with generating a 22% share of total exports.

In value terms, the largest meat and poultry supplying countries in the EU were the Netherlands ($8.7B), Spain ($8B) and Germany ($7B), with a combined 51% share of total exports.

The meat and poultry export price in the EU stood at $2,839 per ton in 2020, remaining relatively unchanged against the previous year. Average prices varied somewhat amongst the major exporting countries. Major exporters recorded the following prices: in Spain ($3,077 per ton) and the Netherlands ($2,909 per ton), while Poland ($2,282 per ton) and Belgium ($2,286 per ton) were amongst the lowest. In 2020, the Netherlands attained the most notable price growth rate, while the other leaders experienced more modest increases.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the meat and poultry market in the EU. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 1108 - Meat of asses
  • FCL 1089 - Meat of pigeons and other birds nes
  • FCL 947 - Buffalo meat
  • FCL 1127 - Meat of camels
  • FCL 867 - Meat of cattle
  • FCL 870 - Meat of cattle, boneless
  • FCL 1058 - Chicken meat
  • FCL 1069 - Duck meat
  • FCL 1017 - Goat meat
  • FCL 1073 - Goose meat
  • FCL 1097 - Horse meat
  • FCL 1111 - Meat of mules
  • FCL 1158 - Meat of other domestic camelids
  • FCL 1151 - Meat of other domestic rodents
  • FCL 1035 - Pig meat
  • FCL 1141 - Rabbit meat
  • FCL 977 - Meat of sheep
  • FCL 1080 - Turkey meat

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in the EU, split by region and country
  • Trade (exports and imports) in the EU
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
    3. PRODUCING ANIMALS AND YIELD BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Austria
    • Belgium
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Latvia
    • Lithuania
    • Luxembourg
    • Malta
    • Netherlands
    • Poland
    • Portugal
    • Romania
    • Slovakia
    • Slovenia
    • Spain
    • Sweden

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Producing Animals, By Country, 2012-2023
    7. Yield, By Country, 2012-2023
    8. Imports, In Physical Terms, By Country, 2012–2023
    9. Imports, In Value Terms, By Country, 2012–2023
    10. Import Prices, By Country Of Destination, 2012–2023
    11. Exports, In Physical Terms, By Country, 2012–2023
    12. Exports, In Value Terms, By Country, 2012–2023
    13. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Yield And Growth
    12. Exports And Growth
    13. Export Prices And Growth
    14. Market Size And Growth
    15. Per Capita Consumption
    16. Imports And Growth
    17. Import Prices
    18. Production, In Physical Terms, 2012–2023
    19. Production, In Value Terms, 2012–2023
    20. Producing Animals, 2012–2023
    21. Yield, 2012–2023
    22. Production, By Country, 2023
    23. Production, In Physical Terms, By Country, 2012–2023
    24. Producing Animals, By Country, 2023
    25. Producing Animals, By Country, 2012-2023
    26. Yield, By Country, 2012-2023
    27. Imports, In Physical Terms, 2012–2023
    28. Imports, In Value Terms, 2012–2023
    29. Imports, In Physical Terms, By Country, 2023
    30. Imports, In Physical Terms, By Country, 2012–2023
    31. Imports, In Value Terms, By Country, 2012–2023
    32. Import Prices, By Country, 2012–2023
    33. Exports, In Physical Terms, 2012–2023
    34. Exports, In Value Terms, 2012–2023
    35. Exports, In Physical Terms, By Country, 2023
    36. Exports, In Physical Terms, By Country, 2012–2023
    37. Exports, In Value Terms, By Country, 2012–2023
    38. Export Prices, 2012–2023

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