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China - Oranges - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Jan 1, 2025

China - Oranges - Market Analysis, Forecast, Size, Trends and Insights

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Sep 13, 2023

Guide to Successful Market Entry Strategy for Orange in China

The Chinese market offers immense opportunities for businesses looking to expand their operations and introduce new products. As the world's largest consumer market, China presents a lucrative market for orange producers. This guide aims to provide an overview of the market entry strategy for orange in China, including official data sources, help from authorities, and a list of trade shows and exhibitions.

Market Overview

According to the data from the IndexBox market intelligence platform, the import value of oranges in China was 456.5 million USD in 2022. China's top five suppliers in 2022 were South Africa (117.5 million USD), Egypt (36.2 million USD), Australia (35.6 million USD), the United States (30.1 million USD), and Spain (7.9 million USD).

Official Data Sources and Help from Authorities

When entering the Chinese market, it is crucial to rely on official data sources to understand market trends, consumer preferences, and trade regulations. The following official data sources can provide valuable insights in the orange industry:

  • China Customs: The China Customs department records and publishes import/export data, including the volume and value of oranges imported into China. Their official website provides access to custom statistics, trade policies, and regulations related to the orange industry.
  • General Administration of Quality Supervision, Inspection, and Quarantine (AQSIQ): AQSIQ is responsible for enforcing quality standards and inspection procedures for imported goods in China. Businesses need to comply with their regulations to ensure the quality and safety of oranges imported into China.
  • China Entry-Exit Inspection and Quarantine Association (CIQA): CIQA is a professional association that provides information and support to businesses involved in import and export operations. They offer services such as product testing, certifications, and trade-related assistance.

Market Entry Strategy

  • Market Research: Conduct thorough research to understand the local market dynamics, consumer preferences, and competition. Identify the potential demand for oranges and segment the market based on demographics, geographical regions, and purchasing power.
  • Partner with Local Distributors: Collaborate with experienced local distributors who have an established network and knowledge of the Chinese market. They can help navigate the distribution channels, understand consumer preferences, and build relationships with retailers.
  • Develop Competitive Pricing: Price your oranges competitively based on market demand, production costs, and import prices. Keep in mind the import price of oranges in China in 2022 was 1.1 USD per kg, as per the data from IndexBox.
  • Ensure High-Quality Standards: Chinese consumers prioritize the quality and safety of products. Comply with the quality standards set by AQSIQ and provide evidence of adherence to build trust with consumers.
  • Marketing and Promotion: Develop a comprehensive marketing strategy to create awareness and promote your brand and products. Utilize digital platforms, social media, and localized marketing techniques to reach your target audience effectively.

Trade Shows and Exhibitions

Participating in trade shows and exhibitions can provide an excellent platform to showcase your products, connect with potential buyers, and gain exposure in the Chinese market. Here are some prominent trade shows and exhibitions for the orange industry in China:

  • China International Fruit and Vegetable Fair: This annual event held in Beijing is an ideal platform for promoting fruits, including oranges, and connecting with Chinese buyers and distributors.
  • China Fruit Logistica: This annual trade exhibition in Shanghai focuses on fresh produce, including oranges. It provides an opportunity to interact with key players in the industry, including importers, distributors, and retailers.
  • China International Citrus Industry Expo: This expo takes place in Guangzhou and showcases citrus fruits, including oranges. It attracts industry professionals, buyers, and suppliers from across China.

Remember to stay updated with the latest information about trade shows and exhibitions by regularly checking their official websites and industry publications. In conclusion, entering the orange market in China requires careful planning, market research, and collaboration with local distributors. Utilize official data sources such as China Customs and seek assistance from authorities like AQSIQ and CIQA. Participate in trade shows and exhibitions to gain visibility and establish connections with potential buyers. By following these strategies, businesses can have a successful market entry and tap into the immense potential of the Chinese market.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the orange market in China. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 490 - Oranges

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in China
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION, HARVESTED AREA AND YIELD

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption In 2012-2024
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country Of Origin, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country Of Destination, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
    5. Trade Balance, In Physical Terms, 2012-2024
    6. Trade Balance, In Value Terms, 2012-2024
    7. Per Capita Consumption, 2012-2024
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Yield And Growth
    16. Exports And Growth
    17. Export Prices And Growth
    18. Market Size And Growth
    19. Per Capita Consumption
    20. Imports And Growth
    21. Import Prices
    22. Production, In Physical Terms, 2012–2024
    23. Production, In Value Terms, 2012–2024
    24. Area Harvested, 2012–2024
    25. Yield, 2012–2024
    26. Imports, In Physical Terms, 2012–2024
    27. Imports, In Value Terms, 2012–2024
    28. Imports, In Physical Terms, By Country, 2024
    29. Imports, In Physical Terms, By Country, 2012–2024
    30. Imports, In Value Terms, By Country, 2012–2024
    31. Import Prices, By Country Of Origin, 2012–2024
    32. Exports, In Physical Terms, 2012–2024
    33. Exports, In Value Terms, 2012–2024
    34. Exports, In Physical Terms, By Country, 2024
    35. Exports, In Physical Terms, By Country, 2012–2024
    36. Exports, In Value Terms, By Country, 2012–2024
    37. Export Prices, By Country Of Destination, 2012–2024

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