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China - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Feb 1, 2025

China - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights

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Mar 20, 2024

China's December 2023 Export of Toys Reaches $3.4B

China Toy Exports

After three months of decline, overseas shipments of dolls and toys increased by 2.4% to 274K tons in December 2023. Overall, exports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in March 2023 when exports increased by 94% month-to-month.

In value terms, toy exports rose significantly to $3.4B (IndexBox estimates) in December 2023. Over the period under review, exports, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in March 2023 with an increase of 106% against the previous month.China Toy Exports By Country (Million USD)

COUNTRYExport Value of Toy in China (million USD)
Dec 2022Jan 2023Feb 2023Mar 2023Apr 2023May 2023Jun 2023Jul 2023Aug 2023Sep 2023Oct 2023Nov 2023Dec 2023
United States7857973286476746918379501,3111,3671,065744716
Japan19116077.7181189155172169153169176196161
United Kingdom11614450.810711313813716320219012089.0112
Russia10974.057.579.479.174.887.091.696.595.682.182.1103
Germany94.711050.389.710510311111913611978.973.197.9
Mexico11997.137.111578.210712522119218013973.793.1
Netherlands80.110838.871.870.489.285.110713710070.162.183.0
Others2,2601,7631,0072,1011,9611,7691,8311,9692,2162,1081,7841,6792,056
Total3,7553,2531,6473,3913,2693,1263,3843,7904,4454,3283,5152,9993,422

Exports by Country

The United States (80K tons) was the main destination for toy exports from China, accounting for a 29% share of total exports. Moreover, toy exports to the United States exceeded the volume sent to the second major destination, Russia (12K tons), sevenfold. The third position in this ranking was taken by the UK (11K tons), with a 4% share.

From December 2022 to December 2023, the average monthly growth rate of volume to the United States was relatively modest. Exports to the other major destinations recorded the following average monthly rates of exports growth: Russia (+1.9% per month) and the UK (+1.5% per month).

In value terms, the United States ($716M) remains the key foreign market for toy exports from China, comprising 21% of total exports. The second position in the ranking was taken by Japan ($161M), with a 4.7% share of total exports. It was followed by the UK, with a 3.3% share.

From December 2022 to December 2023, the average monthly rate of growth in terms of value to the United States was relatively modest. Exports to the other major destinations recorded the following average monthly rates of exports growth: Japan (-1.4% per month) and the UK (-0.3% per month).

Export Prices by Country

In December 2023, the toy price stood at $12,489 per ton (FOB, China), increasing by 11% against the previous month. Over the period under review, the export price, however, showed a mild shrinkage. The export price peaked at $15,089 per ton in December 2022; however, from January 2023 to December 2023, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In December 2023, the country with the highest price was Kazakhstan ($23,037 per ton), while the average price for exports to the United States ($8,934 per ton) was amongst the lowest.

From December 2022 to December 2023, the most notable rate of growth in terms of prices was recorded for supplies to Kazakhstan (+5.6%), while the prices for the other major destinations experienced mixed trend patterns.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the toy market in China. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 32401100 - Dolls representing only human beings
  • Prodcom 32401200 - Toys representing animals or non-human creatures
  • Prodcom 32401300 - Parts and accessories for dolls representing only human beings
  • Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
  • Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
  • Prodcom 32403200 - Puzzles
  • Prodcom 32403900 -
  • Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
  • Prodcom 32403940 - Other toys of plastics
  • Prodcom 32403960 - Toy die-cast miniature models of metal
  • Prodcom 32403990 - Other toys n.e.c.

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in China
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption In 2012-2024
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country Of Origin, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country Of Destination, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
    5. Trade Balance, In Physical Terms, 2012-2024
    6. Trade Balance, In Value Terms, 2012-2024
    7. Per Capita Consumption, 2012-2024
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2024
    22. Production, In Value Terms, 2012–2024
    23. Imports, In Physical Terms, 2012–2024
    24. Imports, In Value Terms, 2012–2024
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country Of Origin, 2012–2024
    29. Exports, In Physical Terms, 2012–2024
    30. Exports, In Value Terms, 2012–2024
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country Of Destination, 2012–2024

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