World - Electric Hair Dryers - Market Analysis, Forecast, Size, Trends And Insights
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World - Electric Hair Dryers - Market Analysis, Forecast, Size, Trends And Insights

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Aug 20, 2024

Global Electric Hair Dryers Market to Expand at 3.4% CAGR, Reaching 344M Units by 2030

IndexBox has just published a new report: World - Electric Hair Dryers - Market Analysis, Forecast, Size, Trends And Insights.

Driven by rising demand worldwide, the electric hair dryer market is anticipated to see a CAGR of +3.4% in volume and +5.7% in value from 2023 to 2030. This growth trend is expected to continue as consumers increasingly prioritize convenience and personal grooming.

Market Forecast

Driven by increasing demand for electric hair dryers worldwide, the market is expected to continue an upward consumption trend over the next seven years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +3.4% for the period from 2023 to 2030, which is projected to bring the market volume to 344M units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +5.7% for the period from 2023 to 2030, which is projected to bring the market value to $8.3B (in nominal wholesale prices) by the end of 2030.

Market Value (billion USD, nominal wholesale prices)

Consumption

World Consumption of Electric Hair Dryers

Global electric hair dryer consumption dropped slightly to 272M units in 2023, shrinking by -3.1% on 2022. Overall, the total consumption indicated a notable expansion from 2013 to 2023: its volume increased at an average annual rate of +3.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption decreased by -13.1% against 2019 indices. Global consumption peaked at 313M units in 2019; however, from 2020 to 2023, consumption remained at a lower figure.

The global electric hair dryer market revenue rose to $5.6B in 2023, growing by 2.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated a prominent expansion from 2013 to 2023: its value increased at an average annual rate of +6.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption increased by +10.4% against 2019 indices. Global consumption peaked in 2023 and is likely to continue growth in the near future.

Consumption By Country

The countries with the highest volumes of consumption in 2023 were China (49M units), the United States (40M units) and India (27M units), with a combined 43% share of global consumption. Russia, Germany, Mexico, Japan, Italy, South Korea, the Netherlands, Thailand, France and the UK lagged somewhat behind, together accounting for a further 29%.

From 2013 to 2023, the biggest increases were recorded for Italy (with a CAGR of +15.3%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the largest electric hair dryer markets worldwide were India ($1.1B), the United States ($1.1B) and Mexico ($447M), with a combined 47% share of the global market. China, Russia, Germany, Japan, South Korea, Italy, the UK, Thailand, France and the Netherlands lagged somewhat behind, together comprising a further 31%.

In terms of the main consuming countries, Italy, with a CAGR of +20.3%, saw the highest growth rate of market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

In 2023, the highest levels of electric hair dryer per capita consumption was registered in the Netherlands (331 units per 1000 persons), followed by Germany (148 units per 1000 persons), Italy (137 units per 1000 persons) and South Korea (130 units per 1000 persons), while the world average per capita consumption of electric hair dryer was estimated at 34 units per 1000 persons.

In the Netherlands, electric hair dryer per capita consumption increased at an average annual rate of +9.8% over the period from 2013-2023. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: Germany (+7.3% per year) and Italy (+15.7% per year).

Production

World Production of Electric Hair Dryers

In 2023, global production of electric hair dryers stood at 309M units, almost unchanged from the previous year. Overall, the total production indicated a pronounced increase from 2013 to 2023: its volume increased at an average annual rate of +4.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, production decreased by -5.8% against 2019 indices. The pace of growth appeared the most rapid in 2018 with an increase of 80%. Global production peaked at 328M units in 2019; however, from 2020 to 2023, production remained at a lower figure.

In value terms, electric hair dryer production expanded to $5.4B in 2023 estimated in export price. Over the period under review, production showed a resilient increase. The pace of growth appeared the most rapid in 2018 when the production volume increased by 43% against the previous year. Over the period under review, global production hit record highs in 2023 and is expected to retain growth in the near future.

Production By Country

The country with the largest volume of electric hair dryer production was China (192M units), accounting for 62% of total volume. Moreover, electric hair dryer production in China exceeded the figures recorded by the second-largest producer, India (21M units), ninefold. The United States (18M units) ranked third in terms of total production with a 5.9% share.

From 2013 to 2023, the average annual growth rate of volume in China stood at +3.6%. In the other countries, the average annual rates were as follows: India (+5.5% per year) and the United States (+0.3% per year).

Imports

World Imports of Electric Hair Dryers

In 2023, global electric hair dryer imports rose slightly to 140M units, with an increase of 3.6% on the previous year's figure. The total import volume increased at an average annual rate of +2.7% over the period from 2013 to 2023; the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. The most prominent rate of growth was recorded in 2021 with an increase of 10%. Global imports peaked in 2023 and are expected to retain growth in the immediate term.

In value terms, electric hair dryer imports dropped modestly to $2.6B in 2023. In general, imports enjoyed a strong expansion. The pace of growth appeared the most rapid in 2017 when imports increased by 20% against the previous year. Over the period under review, global imports attained the peak figure at $2.6B in 2022, and then shrank in the following year.

Imports By Country

In 2023, the United States (22M units), distantly followed by Germany (10M units), Japan (8.9M units) and the Netherlands (8M units) represented the major importers of electric hair dryers, together comprising 35% of total imports. Russia (5.6M units), India (5.6M units), the UK (5.2M units), France (4.9M units), Italy (4.7M units), the United Arab Emirates (4.3M units), Brazil (3.9M units), Kazakhstan (3.4M units) and Spain (3.4M units) took a minor share of total imports.

The United States experienced a relatively flat trend pattern with regard to volume of imports of electric hair dryers. At the same time, Kazakhstan (+32.3%), the Netherlands (+17.0%), India (+15.4%), the United Arab Emirates (+11.5%), Russia (+4.5%) and Spain (+3.4%) displayed positive paces of growth. Moreover, Kazakhstan emerged as the fastest-growing importer imported in the world, with a CAGR of +32.3% from 2013-2023. Italy, France, Brazil, the UK and Japan experienced a relatively flat trend pattern. By contrast, Germany (-1.2%) illustrated a downward trend over the same period. The Netherlands (+4.2 p.p.), Italy (+3.3 p.p.), India (+2.7 p.p.), Kazakhstan (+2.2 p.p.) and the United Arab Emirates (+1.7 p.p.) significantly strengthened its position in terms of the global imports, while Japan, Germany and the United States saw its share reduced by -2.4%, -3.4% and -4.5% from 2013 to 2023, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest electric hair dryer importing markets worldwide were the United States ($354M), Japan ($207M) and Germany ($186M), together accounting for 29% of global imports. The Netherlands, the UK, France, Italy, Russia, Spain, the United Arab Emirates, Kazakhstan, Brazil and India lagged somewhat behind, together accounting for a further 25%.

Kazakhstan, with a CAGR of +26.9%, saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2023, the average electric hair dryer import price amounted to $18 per unit, which is down by -4.1% against the previous year. In general, import price indicated resilient growth from 2013 to 2023: its price increased at an average annual rate of +6.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, electric hair dryer import price increased by +85.0% against 2013 indices. The most prominent rate of growth was recorded in 2017 an increase of 18% against the previous year. Over the period under review, average import prices attained the maximum at $19 per unit in 2022, and then dropped modestly in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2023, amid the top importers, the country with the highest price was Japan ($23 per unit), while India ($2.9 per unit) was amongst the lowest.

From 2013 to 2023, the most notable rate of growth in terms of prices was attained by Italy (+9.8%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Electric Hair Dryers

Global electric hair dryer exports totaled 177M units in 2023, increasing by 8.5% against the previous year. Overall, total exports indicated a perceptible increase from 2013 to 2023: its volume increased at an average annual rate of +4.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, exports increased by +23.8% against 2020 indices. The most prominent rate of growth was recorded in 2018 when exports increased by 52% against the previous year. The global exports peaked in 2023 and are likely to see steady growth in the immediate term.

In value terms, electric hair dryer exports rose remarkably to $2.4B in 2023. In general, exports continue to indicate resilient growth. The pace of growth appeared the most rapid in 2021 with an increase of 22% against the previous year. Over the period under review, the global exports attained the peak figure in 2023 and are expected to retain growth in years to come.

Exports By Country

China prevails in exports structure, amounting to 144M units, which was near 81% of total exports in 2023. Germany (4.5M units), the Netherlands (4M units), Thailand (3.7M units), Italy (3.2M units) and France (2.7M units) followed a long way behind the leaders.

Exports from China increased at an average annual rate of +4.6% from 2013 to 2023. At the same time, the Netherlands (+18.3%) and France (+3.8%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing exporter exported in the world, with a CAGR of +18.3% from 2013-2023. Thailand experienced a relatively flat trend pattern. By contrast, Italy (-1.8%) and Germany (-2.0%) illustrated a downward trend over the same period. While the share of China (+2.6 p.p.), Italy (+1.8 p.p.) and the Netherlands (+1.6 p.p.) increased significantly in terms of the global exports from 2013-2023, the share of Germany (-2.2 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($1.4B) remains the largest electric hair dryer supplier worldwide, comprising 59% of global exports. The second position in the ranking was taken by Germany ($132M), with a 5.5% share of global exports. It was followed by the Netherlands, with a 4.9% share.

From 2013 to 2023, the average annual growth rate of value in China stood at +9.9%. The remaining exporting countries recorded the following average annual rates of exports growth: Germany (+5.9% per year) and the Netherlands (+30.0% per year).

Export Prices By Country

The average electric hair dryer export price stood at $14 per unit in 2023, approximately equating the previous year. In general, export price indicated a prominent expansion from 2013 to 2023: its price increased at an average annual rate of +5.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, electric hair dryer export price increased by +38.0% against 2018 indices. The pace of growth was the most pronounced in 2015 when the average export price increased by 55% against the previous year. The global export price peaked at $16 per unit in 2016; however, from 2017 to 2023, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2023, amid the top suppliers, the country with the highest price was Italy ($33 per unit), while China ($9.8 per unit) was amongst the lowest.

From 2013 to 2023, the most notable rate of growth in terms of prices was attained by the Netherlands (+9.9%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global electric hair dryer market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 27512310 - Electric hair dryers

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam
  12. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption, By Country, 2018–2024
    5. Production, In Physical Terms, By Country, 2012–2024
    6. Imports, In Physical Terms, By Country, 2012–2024
    7. Imports, In Value Terms, By Country, 2012–2024
    8. Import Prices, By Country Of Destination, 2012–2024
    9. Exports, In Physical Terms, By Country, 2012–2024
    10. Exports, In Value Terms, By Country, 2012–2024
    11. Export Prices, By Country Of Origin, 2012–2024
  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Consumption, By Country, 2024
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2024
    18. Production, In Value Terms, 2012–2024
    19. Production, By Country, 2024
    20. Production, In Physical Terms, By Country, 2012–2024
    21. Imports, In Physical Terms, 2012–2024
    22. Imports, In Value Terms, 2012–2024
    23. Imports, In Physical Terms, By Country, 2024
    24. Imports, In Physical Terms, By Country, 2012–2024
    25. Imports, In Value Terms, By Country, 2012–2024
    26. Import Prices, By Country, 2012–2024
    27. Exports, In Physical Terms, 2012–2024
    28. Exports, In Value Terms, 2012–2024
    29. Exports, In Physical Terms, By Country, 2024
    30. Exports, In Physical Terms, By Country, 2012–2024
    31. Exports, In Value Terms, By Country, 2012–2024
    32. Export Prices, 2012–2024

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