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U.S. - Coffee (Green) - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Nov 1, 2024

U.S. - Coffee (Green) - Market Analysis, Forecast, Size, Trends and Insights

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Dec 6, 2023

Exploring the Growth of the U.S. Green Coffee Market

Driven by a combination of health-conscious consumers and a growing interest in sustainability, the green coffee market in the United States has seen significant growth. Leveraging insights from the IndexBox market report, we delve into the complexities of this burgeoning market, examining drivers, limitations, and shifting consumer preferences that shape the current landscape and forecast its future trends.

Market Drivers and Limitations

The green coffee market is propelled by several factors. Firstly, there is an increasing consumer demand for products that are perceived as natural and healthy. Green coffee is often marketed as having a higher antioxidant content compared to its roasted counterpart, making it attractive to health enthusiasts. Furthermore, the drive towards sustainable agriculture and fair-trade practices has increased interest in green coffee, especially among eco-conscious millennials and Gen Z consumers.

However, the market is not without its limitations. The cost of green coffee tends to be higher due to more labor-intensive farming practices and lower yields. Furthermore, the taste profile of green coffee can be a deterrent to some consumers, which has traditionally limited its mainstream appeal. Another significant factor is the climate dependency of coffee cultivation, which causes market volatility because of fluctuating weather patterns impact supply.

Shifts in Consumer Preferences

Consumer preferences are undergoing a change as modern customers seek more than just caffeine from their coffee. There is a growing trend towards 'origin' coffee, where consumers are interested in the provenance and story behind their coffee beans. Single-origin green coffee, which comes from one location or 'terroir,' is becoming particularly popular as it often guarantees a unique flavor and a transparent supply chain.

In tandem, the rise of home brewing and DIY coffee processing has created a niche market for green coffee. Coffee aficionados are seeking to control more variables in their coffee-making process, including roasting their coffee beans at home to their preference, thus boosting the demand for green coffee.

Green Coffee Supply to the United States

Regarding imports, the United States imported 1.422 million tons of green coffee in 2022, valued at USD 7.11 billion, as per data from IndexBox. The average import price for green coffee beans stood at USD 5.001 per kilogram. The main countries supplying green coffee to the U.S. market include Brazil (USD 1.96 billion), Colombia (USD 1.773 billion), Guatemala (USD 525.171 million), Honduras (USD 365.215 million), and Nicaragua (USD 361.181 million). These top suppliers represent different regions ensuring a variety of flavor profiles and bean types, which cater to the diverse American palate.

Market Forecast for the Near Future

The market for green coffee in the United States is on a positive trajectory. Consumption volume in 2022 was at 1.365 million tons. Moving forward, the market is expected to continue to grow, driven by several key factors including the expansion of specialty coffee shops, the increasing popularity of home roasting kits, and the heightened sense of consumer responsibility towards environmental sustainability and ethical sourcing of products.

As countries continue to develop their coffee cultivation methods, incorporating more sustainable and socially responsible practices, we can anticipate an influx of new and diverse green coffees reaching the U.S. market, thus potentially stabilizing prices and encouraging even wider consumption.

Largest Companies in the Green Coffee Market

Major players in the U.S. green coffee market include Starbucks Corporation, JM Smucker Company (owner of Folgers), Nestlé (owner of Nescafe), and Peet's Coffee. These companies, along with many smaller specialty coffee roasters, contribute significantly to the high volume of green coffee beans flowed into the country. Their diverse product offerings ensure a competitive and robust market, with options that cater to a range of consumers from the casual drinker to the connoisseur.

In conclusion, the green coffee market in the United States is growing, influenced by a shift in consumer behavior towards healthier and more ethical products. With continued emphasis on origin, sustainability, and personalization of the coffee experience, the market exhibits a great potential for further expansion. Stakeholders would do well to align with these consumer trends and the broader industry movements to optimize growth and capitalize on emerging opportunities.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the green coffee market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 656 - Coffee green

Country coverage:

  • United States

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION, HARVESTED AREA AND YIELD

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Yield And Growth
    16. Exports And Growth
    17. Export Prices And Growth
    18. Market Size And Growth
    19. Per Capita Consumption
    20. Imports And Growth
    21. Import Prices
    22. Production, In Physical Terms, 2012–2023
    23. Production, In Value Terms, 2012–2023
    24. Area Harvested, 2012–2023
    25. Yield, 2012–2023
    26. Imports, In Physical Terms, 2012–2023
    27. Imports, In Value Terms, 2012–2023
    28. Imports, In Physical Terms, By Country, 2023
    29. Imports, In Physical Terms, By Country, 2012–2023
    30. Imports, In Value Terms, By Country, 2012–2023
    31. Import Prices, By Country Of Origin, 2012–2023
    32. Exports, In Physical Terms, 2012–2023
    33. Exports, In Value Terms, 2012–2023
    34. Exports, In Physical Terms, By Country, 2023
    35. Exports, In Physical Terms, By Country, 2012–2023
    36. Exports, In Value Terms, By Country, 2012–2023
    37. Export Prices, By Country Of Destination, 2012–2023

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