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France - Toilet Paper - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Jun 1, 2025

France - Toilet Paper - Market Analysis, Forecast, Size, Trends And Insights

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Dec 27, 2022

Toilet Paper Price in France Surges 13%, Averaging $2,285 per Ton

France Toilet Paper Export Price in September 2022

In September 2022, the toilet paper price amounted to $2,285 per ton (FOB, France), with an increase of 13% against the previous month. Over the last eight-month period, it increased at an average monthly rate of +4.2%. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Average prices varied noticeably for the major overseas markets. In September 2022, the highest price was recorded for prices to Italy ($2,535 per ton) and Spain ($2,441 per ton), while the average price for exports to the Netherlands ($2,144 per ton) and Belgium ($2,286 per ton) were amongst the lowest.

From January 2022 to September 2022, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+5.0%), while the prices for the other major destinations experienced more modest paces of growth.

France Toilet Paper Exports

In September 2022, the amount of toilet paper exported from France reached 8.2K tons, remaining constant against the previous month's figure. Over the period under review, exports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in March 2022 with an increase of 21% m-o-m. As a result, the exports reached the peak of 10K tons. From April 2022 to September 2022, the growth of the exports remained at a lower figure.

In value terms, toilet paper exports totaled $19M (IndexBox estimates) in September 2022. The total export value increased at an average monthly rate of +4.8% over the period from January 2022 to September 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in March 2022 when exports increased by 24% m-o-m. Over the period under review, the exports hit record highs at 19K tons in June 2022; however, from July 2022 to September 2022, the exports failed to regain momentum.

France Toilet Paper Exports by Country

the Netherlands (3.1K tons), Germany (2.2K tons) and Belgium (1.8K tons) were the main destinations of toilet paper exports from France, with a combined 86% share of total exports. Italy, Switzerland and Spain lagged somewhat behind, together comprising a further 6.3%.

From January 2022 to September 2022, the biggest increases were in Spain (with a CAGR of +10.1%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the Netherlands ($6.6M), Germany ($5.1M) and Belgium ($4M) appeared to be the largest markets for toilet paper exported from France worldwide, with a combined 84% share of total exports. These countries were followed by Italy, Switzerland and Spain, which together accounted for a further 6.7%.

In terms of the main countries of destination, Spain, with a CAGR of +13.5%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Factors Affecting Toilet Paper Prices

There are a number of factors that can affect the price of toilet paper in the country. For instance, the type of toilet paper (e.g. recycled or not) and the brand can impact the cost. Generally speaking, cheaper brands and recycled varieties tend to cost less than premium products.

Size is another important factor to consider when it comes to toilet paper prices in France. A standard roll usually contains around 250 sheets, but some brands offer rolls with 400 or even 500 sheets. Obviously, the larger rolls will cost more than the smaller one

The average price of toilet paper in France is relatively low when compared to other countries in Europe, such as Germany There are a number of factors that contribute to the lower price of toilet paper in France.

One factor is the lower cost of production. French companies have access to cheaper raw materials and energy, which helps to keep manufacturing costs down. Additionally, the French government provides financial incentives to companies that produce toilet paper domestically, further reducing the cost of production.

Another reason for the lower price of toilet paper in France is intense competition among manufacturers. There are many companies producing toilet paper in France, all vying for market share. This competition leads to lower prices for consumers.

Finally, the French government imposes a value-added tax (VAT) on all imported goods, including toilet paper. This tax makes imported toilet paper more expensive, leading to lower demand and keeping prices low for domestic brands.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the toilet paper market in France. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 17221120 - Toilet paper

Country coverage:

  • France

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in France
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    5. MARKET FORECAST TO 2035

  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORTS

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    6. Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    8. Market Volume Forecast to 2035
    9. Market Value Forecast to 2035
    10. Market Size and Growth, By Product
    11. Average Per Capita Consumption, By Product
    12. Exports and Growth, By Product
    13. Export Prices and Growth, By Product
    14. Production Volume and Growth
    15. Exports and Growth
    16. Export Prices and Growth
    17. Market Size and Growth
    18. Per Capita Consumption
    19. Imports and Growth
    20. Import Prices
    21. Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    22. Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    23. Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    24. Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country, 2012–2024
    29. Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    30. Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country, 2012–2024

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