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World - Tea - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Jan 1, 2025

World - Tea - Market Analysis, Forecast, Size, Trends and Insights

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Feb 5, 2020

Global Tea Market Overcame $25B, Growing Robustly Over the Last Decade

IndexBox has just published a new report: 'World - Tea - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

The global tea market revenue amounted to $25.9B in 2018, picking up by 7.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total market indicated a strong growth from 2007 to 2018: its value increased at an average annual rate of +4.3% over that period. Global tea consumption peaked in 2018 and is likely to continue its growth in the immediate term.

Consumption By Country

China (2.3M tons) constituted the country with the largest volume of tea consumption, comprising approx. 35% of total volume. Moreover, tea consumption in China exceeded the figures recorded by the second-largest consumer, India (1.1M tons), twofold. Turkey (258K tons) ranked third in terms of total consumption with a 3.9% share.

From 2007 to 2018, the average annual growth rate of volume in China amounted to +9.2%. In the other countries, the average annual rates were as follows: India (+2.7% per year) and Turkey (+1.6% per year).

In value terms, China ($10.7B) led the market, alone. The second position in the ranking was occupied by India ($3.4B). It was followed by Turkey.

The countries with the highest levels of tea per capita consumption in 2018 were Kenya (4,903 kg per 1000 persons), Turkey (3,164 kg per 1000 persons) and Vietnam (2,663 kg per 1000 persons).

Market Forecast 2019-2025

Driven by increasing demand for tea worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +2.9% for the period from 2018 to 2030, which is projected to bring the market volume to 9.3M tons by the end of 2030.

Production 2007-2018

Global tea production totaled 6.7M tons in 2018, surging by 5.5% against the previous year. The total output volume increased at an average annual rate of +4.3% over the period from 2007 to 2018; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The general positive trend in terms of tea output was largely conditioned by a strong expansion of the harvested area and a relatively flat trend pattern in yield figures.

Production By Country

The countries with the highest volumes of tea production in 2018 were China (2.7M tons), India (1.4M tons) and Kenya (740K tons), together accounting for 71% of global production.

From 2007 to 2018, the most notable rate of growth in terms of tea production, amongst the main producing countries, was attained by China, while tea production for the other global leaders experienced more modest paces of growth.

Harvested Area 2007-2018

In 2018, approx. 4.2M ha of tea were harvested worldwide; picking up by 4% against the previous year. The harvested area increased at an average annual rate of +3.6% over the period from 2007 to 2018, which largely made the strong growth of tea production feasible.

Yield 2007-2018

In 2018, the global average tea yield stood at 1.6 ton per ha, stabilizing at the previous year. Over the period under review, the tea yield continues to indicate a relatively flat trend pattern.

Exports 2007-2018

In 2018, the global tea exports stood at 2M tons, increasing by 4.1% against the previous year. The total export volume increased at an average annual rate of +1.4% over the period from 2007 to 2018; the trend pattern remained consistent, with only minor fluctuations throughout the analyzed period. In value terms, tea exports stood at $8.4B (IndexBox estimates) in 2018.

Exports by Country

The exports of the four major exporters of tea, namely Kenya, China, Sri Lanka and India, represented more than two-thirds of total export. The following exporters - Vietnam (77K tons), Argentina (74K tons), Indonesia (49K tons), Malawi (43K tons) and the United Arab Emirates (34K tons) - together made up 14% of total exports.

From 2007 to 2018, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by India, while exports for the other global leaders experienced more modest paces of growth.

In value terms, China ($1.7B), Sri Lanka ($1.6B) and Kenya ($1.4B) appeared to be the countries with the highest levels of exports in 2018, together accounting for 56% of global exports.

Export Prices by Country

The average tea export price stood at $4,134 per ton in 2018, going up by 3.3% against the previous year. Over the period from 2007 to 2018, it increased at an average annual rate of +3.6%.

There were significant differences in the average prices amongst the major exporting countries. In 2018, the country with the highest price was the United Arab Emirates ($8,419 per ton), while Argentina ($1,254 per ton) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of export prices was attained by China, while the other global leaders experienced more modest paces of growth.

Imports 2007-2018

In 2018, the amount of tea imported worldwide amounted to 2M tons, rising by 3.6% against the previous year. The total import volume increased at an average annual rate of +1.4% from 2007 to 2018; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. In value terms, tea imports amounted to $7.7B (IndexBox estimates) in 2018.

Imports by Country

The imports of the twelve major importers of tea, namely Pakistan, Russia, the UK, the U.S., Egypt, Iran, the United Arab Emirates, Vietnam, Germany, Saudi Arabia, Iraq and Poland, represented more than half of total import.

From 2007 to 2018, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by Vietnam (+50.2% per year), while imports for the other global leaders experienced more modest paces of growth.

In value terms, Pakistan ($570M), Russia ($497M) and the U.S. ($487M) appeared to be the countries with the highest levels of imports in 2018, with a combined 20% share of global imports. The UK, Iran, Egypt, Saudi Arabia, the United Arab Emirates, Germany, Iraq, Vietnam and Poland lagged somewhat behind, together comprising a further 31%.

Import Prices by Country

In 2018, the average tea import price amounted to $3,878 per ton, jumping by 1.9% against the previous year. Over the last eleven years, it increased at an average annual rate of +3.3%.

There were significant differences in the average prices amongst the major importing countries. In 2018, the country with the highest price was Saudi Arabia ($6,921 per ton), while Vietnam ($2,062 per ton) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of import prices was attained by Egypt, while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global tea market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 667 - Tea

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Company coverage:

Unilever, Pickwick, Akbar Tea, Ahmad Tea, Ringtons, Tata Global Beverages, Associated British Foods, Dilmah Ceylon Tea Company PLC, Bushells, Madame Flavour, M. M. Ispahani Limited, Matte Leao, DavidsTea, Teekanne, Restaurant Brands International, Ten Fu Group, Betjeman & Barton, Fauchon, Kusmi Tea, Laduree, Le Palais des Thes, Mariage Freres, TeaGschwendner, Teekampagne, Teabox, Luk Yu, Godrej Tea, Gujarat Tea Processors & Packers Ltd, Limtex, Society Tea, Madhu Jayanti International, Sariwangi, Barry's Tea, Bewley's, Wissotzky Tea, Harada Tea Processing Co., Ito En, BOH Tea Plantation, Giribandhu Tea Estate, Sabah Tea, Rakura tea, Zealong, Tapal Tea, TWG Tea, Alghazaleen Tea, BPL Teas, Heladiv, Mlesna, Caykur, American Tea Room, Argo Tea, Bigelow Tea Company

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption, By Country, 2018–2024
    5. Production, In Physical Terms, By Country, 2012–2024
    6. Imports, In Physical Terms, By Country, 2012–2024
    7. Imports, In Value Terms, By Country, 2012–2024
    8. Import Prices, By Country Of Destination, 2012–2024
    9. Exports, In Physical Terms, By Country, 2012–2024
    10. Exports, In Value Terms, By Country, 2012–2024
    11. Export Prices, By Country Of Origin, 2012–2024

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Consumption, By Country, 2024
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2024
    18. Production, In Value Terms, 2012–2024
    19. Production, By Country, 2024
    20. Production, In Physical Terms, By Country, 2012–2024
    21. Imports, In Physical Terms, 2012–2024
    22. Imports, In Value Terms, 2012–2024
    23. Imports, In Physical Terms, By Country, 2024
    24. Imports, In Physical Terms, By Country, 2012–2024
    25. Imports, In Value Terms, By Country, 2012–2024
    26. Import Prices, By Country, 2012–2024
    27. Exports, In Physical Terms, 2012–2024
    28. Exports, In Value Terms, 2012–2024
    29. Exports, In Physical Terms, By Country, 2024
    30. Exports, In Physical Terms, By Country, 2012–2024
    31. Exports, In Value Terms, By Country, 2012–2024
    32. Export Prices, 2012–2024

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