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World - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Jun 1, 2025

World - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights

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Apr 19, 2017

Global Toy Market to Post Solid Gains through 2025

Photo: © cascoly / Bigstockphoto

According to market research conducted by IndexBox, the global toy market showed an upward trend from 2010 to 2015, increasing to X million USD. In physical terms, the market fluctuated somewhat wildly, finally amounting to X thousand tons, an increase of X% against the previous year.

Driven by the global population increase and growth in consumer income, the doll and toy sector as a whole is projected to continue an upward consumption trend over the next nine years. The rising birth rate and an increase in disposable household income are set to appear as the main driving factors behind the growth in consumption of dolls and toys. China is expected to lead and dominate in terms of consumption growth. The two child policy will lead to a rapid surge in the infant population in the immediate term, which, coupled with rising incomes, will ensure that the demand for dolls and toys remains robust. Therefore, the market performance is forecast to grow with an anticipated CAGR of +X% for the nine-year period from 2015 to 2025, which is then expected to lead the market value to X billion USD by the end of 2025.

Over the period from 2007-2015, the USA was a key doll and toy importer; the UK, Germany, France and Japan followed, lagging somewhat behind. Almost all the countries appeared fully dependent on imports, thereby making them appear attractive to foreign suppliers. On the other hand, China registered as the smallest in terms of imports volume (the share of its imports fell below the global average). China, therefore, fails to present a promising prospect for importers: national production in that country is fully capable of meeting domestic demand.

In terms of per capita consumption, Canada (X USD/year), the U.S. (X USD/year), Australia (X USD/year), the UK (X USD/year) all emerged as the leaders; consumption figures in these countries were significantly higher than the global average per capita consumption figure for dolls and toys. The per capita consumption figure for most of the top-X consumer countries exceeds the global average (X USD/year); the total per capita consumption in these countries ranges from X USD/year in France to X USD/year in Russia.

Rising living standards and increased disposable household income mean that consumer preferences with regard to toys are starting to change. We are now observing a move away from the more traditional and low-cost toys, in favour of their more innovative electronic alternatives. China, however, as the country with one of the lowest income figures against other more developed countries, such as the USA and Canada, appears as a key consumer of toys. The demand in China, therefore, tends to be for toys at the cheaper end of the market. A positive trend, however, is that the Chinese average household income is rising at a rate of approx. X% a year, and the two child policy will promote a higher birth rate. Therefore, China is set to remain a key driver of consumption growth with regard to dolls and toys world-wide.

Shopping centres, and super-and-hypermarkets represent the traditional sales channels for dolls and toys. Specialised branded toy stores have been expanding their market presence in recent years, and sales secured through online shopping is now the fastest developing sales medium.

Do you want to know more about the global toy market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • toy market share
  • toy prices
  • toy industry
  • toy sales
  • toy market forecast
  • toy price forecast
  • key toy producers

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global toy market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 32401100 - Dolls representing only human beings
  • Prodcom 32401200 - Toys representing animals or non-human creatures
  • Prodcom 32401300 - Parts and accessories for dolls representing only human beings
  • Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
  • Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
  • Prodcom 32403200 - Puzzles
  • Prodcom 32403900 -
  • Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
  • Prodcom 32403940 - Other toys of plastics
  • Prodcom 32403960 - Toy die-cast miniature models of metal
  • Prodcom 32403990 - Other toys n.e.c.

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Company coverage:

Goodbaby Group, Nanhai Sino-U.S.A. Toy Factory, Nanhai Hongjing Co, Lerado Group, Alpha Group, A. C. Gilbert Company, All Metal Products Company, American Character Doll Company, American Flyer, Annalee Dolls, Applause, Artifact Puzzles, Aurora Plastics Corporation, Azrak-Hamway, Bachmann Industries, Berkeley Models, Big Monster Toys, Bleacher Creatures, Boucher Manufacturing Company, Bowen Designs, The Bradford, Chessex, Coleco, Diamond Select Toys, Discovery Toys, Doepke Toys, Dorfan, Duncan Toys Company, Eldon, Entex Industries, Fat Brain Toys, Ferdinand Strauss Company, Fisher-Price, Hasbro, Ideal Toy Company, Jakks Pacific, Juno Baby, Kidrobot, Liberty Puzzles, Lionel Corporation, Maco, Mattel, McFarlane Toys, Nakajima, Plan B Toys, Shindana Toys

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional EditionPRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. CONSUMPTION BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. MARKET FORECAST TO 2035

  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. PRODUCTION BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Per Capita Consumption, by Country, 2022–2024
    5. Production, In Physical Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
    6. Imports, In Physical Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
    7. Imports, In Value Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
    8. Import Prices, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
    9. Exports, In Physical Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
    10. Exports, In Value Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
    11. Export Prices, By Country: Historical Data (2012–2024) and Forecast (2025–2035)

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Consumption, by Country, 2024
    4. Market Volume Forecast to 2035
    5. Market Value Forecast to 2035
    6. Market Size and Growth, By Product
    7. Average Per Capita Consumption, By Product
    8. Exports and Growth, By Product
    9. Export Prices and Growth, By Product
    10. Production Volume and Growth
    11. Exports and Growth
    12. Export Prices and Growth
    13. Market Size and Growth
    14. Per Capita Consumption
    15. Imports and Growth
    16. Import Prices
    17. Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    18. Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    19. Production, by Country, 2024
    20. Production, In Physical Terms, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    21. Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    22. Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    23. Imports, In Physical Terms, By Country, 2024
    24. Imports, In Physical Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
    25. Imports, In Value Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
    26. Import Prices, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
    27. Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    28. Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    29. Exports, In Physical Terms, By Country, 2024
    30. Exports, In Physical Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
    31. Exports, In Value Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
    32. Export Prices, By Country: Historical Data (2012–2024) and Forecast (2025–2035)

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