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EU - Smoked Pacific, Atlantic And Danube Salmon - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Nov 1, 2024

EU - Smoked Pacific, Atlantic And Danube Salmon - Market Analysis, Forecast, Size, Trends And Insights

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Jul 1, 2023

A Guide to Mastering Market Entry for Smoked Salmon in the European Union

Entering the European Union market with smoked salmon can be a lucrative opportunity for businesses in the seafood industry. The EU is one of the largest consumers and importers of seafood, offering a vast customer base and numerous opportunities for growth. This guide aims to provide you with a comprehensive strategy to successfully enter the European Union market with smoked salmon, including official data sources, assistance from authorities, and a list of trade shows and exhibitions to facilitate networking and business opportunities.

Market Overview

Before diving into the market entry strategy, let's take a closer look at the market for smoked salmon in the European Union. According to data from the IndexBox market intelligence platform, the top five countries in terms of consumption volume in 2022 were:

  • France: 30,305 tons
  • Italy: 26,855 tons
  • Germany: 26,551 tons
  • Spain: 17,739 tons
  • Poland: 12,868 tons

These figures indicate the potential demand for smoked salmon in these countries, making them attractive target markets for market entry.

In terms of import value, the top five countries in 2022 were:

  • Germany: $503.801 million
  • Italy: $364.776 million
  • France: $202.027 million
  • Belgium: $150.958 million
  • Greece: $69.286 million

This data highlights the countries with the highest import value, indicating their strong market demand for smoked salmon.

Additionally, it is essential to consider the import prices in different countries to determine the competitive landscape. The top five countries with the highest import prices in 2022 were:

  • Luxembourg: $23.161 per kg
  • Croatia: $20.315 per kg
  • Austria: $18.851 per kg
  • Slovenia: $18.635 per kg
  • Malta: $18.112 per kg

Market Entry Strategy

1. Market Research: Conduct thorough market research to identify specific opportunities and challenges in each target country. Study consumer preferences, market trends, competition, and regulatory requirements.

2. Product Adaptation: Tailor your smoked salmon products to suit the preferences and tastes of the target market. Consider factors such as packaging, portion sizes, flavors, and certifications required by local authorities.

3. Regulatory Compliance: Familiarize yourself with the European Union's regulations and standards for importing and selling smoked salmon. Ensure compliance with EU food safety regulations, labeling requirements, and certifications such as the EU Organic Certification.

4. Establish Local Partnerships: Collaborate with local distributors, wholesalers, or retailers who have an established customer base and knowledge of the local market. They can help navigate cultural nuances, distribution networks, and assist with market penetration.

5. Participate in Trade Shows and Exhibitions: Attending relevant trade shows and exhibitions can provide valuable networking opportunities and help showcase your products to potential buyers. Here is a list of notable trade shows and exhibitions in the European Union:

  • Seafood Expo Global - Brussels, Belgium
  • Conxemar - Vigo, Spain
  • WorldFood Warsaw - Warsaw, Poland
  • Anuga - Cologne, Germany
  • Tuttofood - Milan, Italy

These events attract industry professionals, buyers, and importers, presenting an ideal platform to establish business connections.

6. Marketing and Promotion: Develop a comprehensive marketing strategy to create awareness and generate demand for your smoked salmon products. Utilize digital marketing, social media, influencers, and collaborations with local chefs or restaurants to showcase your products.

7. Pricing Strategy: Determine competitive and attractive pricing for your smoked salmon products. Consider the import prices in each target country, production costs, and market positioning to set a pricing strategy that appeals to customers while ensuring profitability.

8. Distribution Network: Build a robust distribution network that ensures efficient and timely delivery of your smoked salmon products to retailers or end consumers. Consider partnering with logistics providers who specialize in perishable goods to maintain product quality during transportation.

9. Continuous Market Monitoring: Stay updated with market trends, consumer preferences, and regulatory changes within the European Union. Regularly analyze market data, including consumption volume, import values, and import prices, to identify potential growth opportunities or adaptations to your market entry strategy.

Official Data Sources and Authorities

The European Union provides several official data sources and authorities to assist businesses with market entry:

  • European Commission: The European Commission's website offers valuable information on regulations, trade policies, and market access requirements within the European Union.
  • Eurostat: Eurostat provides statistical data on various aspects of the European Union's economy and market trends.
  • European Food Safety Authority (EFSA): EFSA offers guidance and regulations on food safety standards within the European Union.

These sources can provide reliable and up-to-date information to support your market entry strategy.

Conclusion

Entering the European Union market with smoked salmon requires a well-planned market entry strategy that considers market research, product adaptation, regulatory compliance, and establishing local partnerships. By leveraging official data sources and assistance from authorities, businesses can navigate the market successfully. Attending trade shows and exhibitions and utilizing digital marketing can further enhance brand visibility and create business opportunities. Continuous monitoring of market trends and adapting strategies accordingly will ensure sustained success in the European Union market.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the smoked salmon market in the EU. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 10202420 -
  • Prodcom 10202425 - Smoked Pacific, Atlantic and Danube salmon (including fillets, e xcluding heads, tails and maws)

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in the EU, split by region and country
  • Trade (exports and imports) in the EU
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Austria
    • Belgium
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Latvia
    • Lithuania
    • Luxembourg
    • Malta
    • Netherlands
    • Poland
    • Portugal
    • Romania
    • Slovakia
    • Slovenia
    • Spain
    • Sweden

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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