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China - Beef (Cattle Meat) - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Jan 1, 2025

China - Beef (Cattle Meat) - Market Analysis, Forecast, Size, Trends and Insights

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Jul 4, 2023

Guide to Successful Market Entry Strategy for Beef in China

China is the world's largest consumer of beef, with a growing demand for high-quality imported beef products. This presents a lucrative opportunity for beef exporters looking to enter the Chinese market. However, entering a new market can be challenging, especially considering China's unique cultural, regulatory, and economic factors. This guide aims to provide you with a comprehensive market entry strategy for beef in China, including official data sources, help from authorities, and a list of trade shows and exhibitions.

Market Overview

According to data from the IndexBox platform, China's beef consumption volume in 2022 was recorded at 10.203 million tons. This indicates a significant market potential for beef exporters. In terms of import value, China imported approximately $17.758 billion worth of beef in the same year, with an average import price of $6.603 per kilogram.

Official Data Sources and Help from Authorities

When entering the Chinese market, it is crucial to rely on official data sources and seek assistance from relevant authorities. The following sources can provide valuable information:

  • General Administration of Customs of China (GACC): GACC is responsible for supervising and regulating imports and exports in China. They can provide detailed information on import requirements, regulations, and procedures for beef products.
  • Ministry of Agriculture and Rural Affairs (MARA): MARA oversees agricultural policies and regulations in China. They can provide guidance on market access, quality standards, and certifications for beef imports.
  • China Meat Association (CMA): CMA is a professional organization representing the meat industry in China. They can provide market insights, networking opportunities, and industry-specific guidance for beef exporters.

It is recommended to establish contact with these authorities to ensure compliance with regulations and gain a deeper understanding of the Chinese beef market.

Market Entry Strategy

Developing a successful market entry strategy is crucial for entering the Chinese beef market. The following steps can guide you towards a successful entry:

  1. Market Research: Conduct thorough market research to understand consumer preferences, market trends, and competitors. This will help you tailor your product offerings and marketing strategies accordingly.
  2. Quality Assurance: Ensure your beef products meet Chinese quality and safety standards. Obtaining relevant certifications such as the China Compulsory Certification (CCC) and the Quality and Safety Standard for Imported Beef Products is essential.
  3. Partner with Local Distributors: Collaborate with reputable local distributors who have a strong distribution network and knowledge of the Chinese market. This will help you navigate the complex distribution channels and reach a wider customer base.
  4. Build Relationships: Establish strong relationships with key stakeholders, including importers, retailers, and foodservice providers. Participate in industry events, trade shows, and exhibitions to showcase your products and network with potential partners.
  5. Digital Marketing: Leverage digital marketing platforms such as e-commerce websites, social media, and food-related apps to promote your beef products. Chinese consumers are increasingly relying on online platforms for purchasing food products.
  6. Adapt to Local Tastes: Customize your product offerings to suit local tastes and preferences. Conduct market testing and gather feedback to make necessary adjustments to your product portfolio.
  7. Supply Chain Management: Ensure a robust and efficient supply chain to maintain product quality and freshness. Consider cold chain logistics to preserve the integrity of your beef products during transportation and storage.

Implementing these steps will help you establish a strong presence in the Chinese beef market and gain a competitive edge over other exporters.

Trade Shows and Exhibitions

Participating in trade shows and exhibitions is an excellent way to showcase your beef products, network with industry professionals, and explore potential business opportunities. The following are some prominent trade shows and exhibitions related to the meat industry in China:

  • China International Meat Industry Exhibition (CIMIE): CIMIE is one of the largest meat industry exhibitions in China, attracting exhibitors and visitors from around the world. It provides a platform to showcase meat products, equipment, and technologies.
  • China Food & Drinks Fair (CFDF): CFDF is a comprehensive food and beverage exhibition in China, featuring a dedicated meat products section. It offers opportunities to connect with distributors, retailers, and importers.
  • China International Import Expo (CIIE): CIIE is a prestigious import-focused trade fair held annually in Shanghai. It attracts a wide range of international exhibitors and buyers, making it an ideal platform to showcase and promote beef products.

Participating in these trade shows and exhibitions can significantly enhance your visibility in the Chinese market and facilitate business collaborations.

Conclusion

Entering the Chinese beef market requires careful planning, market research, and adherence to regulations and quality standards. By leveraging official data sources, seeking help from authorities, and following a strategic approach, you can successfully penetrate the Chinese market and tap into its vast potential. The IndexBox market intelligence platform provides valuable data and insights to support your market entry strategy. Remember to adapt to local preferences, build relationships, and continuously monitor market trends to stay competitive in the dynamic Chinese beef market.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the beef market in China. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 947 - Buffalo meat
  • FCL 867 - Meat of cattle

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in China
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION, PRODUCING ANIMALS AND YIELD

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption In 2012-2024
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country Of Origin, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country Of Destination, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
    5. Trade Balance, In Physical Terms, 2012-2024
    6. Trade Balance, In Value Terms, 2012-2024
    7. Per Capita Consumption, 2012-2024
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Yield And Growth
    16. Exports And Growth
    17. Export Prices And Growth
    18. Market Size And Growth
    19. Per Capita Consumption
    20. Imports And Growth
    21. Import Prices
    22. Production, In Physical Terms, 2012–2024
    23. Production, In Value Terms, 2012–2024
    24. Producing Animals Slaughtered, 2012–2024
    25. Yield, 2012–2024
    26. Imports, In Physical Terms, 2012–2024
    27. Imports, In Value Terms, 2012–2024
    28. Imports, In Physical Terms, By Country, 2024
    29. Imports, In Physical Terms, By Country, 2012–2024
    30. Imports, In Value Terms, By Country, 2012–2024
    31. Import Prices, By Country Of Origin, 2012–2024
    32. Exports, In Physical Terms, 2012–2024
    33. Exports, In Value Terms, 2012–2024
    34. Exports, In Physical Terms, By Country, 2024
    35. Exports, In Physical Terms, By Country, 2012–2024
    36. Exports, In Value Terms, By Country, 2012–2024
    37. Export Prices, By Country Of Destination, 2012–2024

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