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EU - Sweet Potato - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Jun 1, 2025

EU - Sweet Potato - Market Analysis, Forecast, Size, Trends and Insights

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Mar 20, 2023

Guide to Successful Market Entry Strategy for Sweet Potato in European Union

Sweet potato is a nutritious root vegetable that has been gaining popularity in recent years due to its health benefits and versatility in culinary applications. If you're looking to enter the European Union market with sweet potato, there are some important steps you can take to ensure a successful market entry strategy. In this guide, we will outline some key considerations, official data sources and help from authorities, and a list of trade shows and exhibitions that can help you establish a strong presence in the European Union market.

Key considerations

Understand the market: Before entering the European Union market, it is important to understand the demand and supply dynamics of the sweet potato market in the region. You can start by conducting market research to understand consumer preferences, trends, and pricing in the region. Official data sources such as Eurostat, the statistical office of the European Union, and the European Commission's Agriculture and Rural Development department can provide valuable insights into the market.

Meet regulatory requirements: The European Union has strict regulations on food safety and quality, and it is important to ensure that your sweet potato meets these requirements. The European Food Safety Authority (EFSA) is the primary authority responsible for food safety in the European Union. You can consult their website to ensure that your product meets the necessary requirements.

Identify distribution channels: Once you have identified the market demand and met regulatory requirements, it is important to identify the most suitable distribution channels for your sweet potato. You can consider partnering with local distributors or retailers, or exploring online marketplaces such as Amazon or Alibaba.

Official data sources and help from authorities

Eurostat: Eurostat is the statistical office of the European Union and provides official statistics on a wide range of topics, including agriculture and trade. You can use their database to find information on the production, consumption, and trade of sweet potatoes in the European Union.

European Commission's Agriculture and Rural Development department: The European Commission's Agriculture and Rural Development department provides information on the European Union's agricultural policies, programs, and funding opportunities. You can consult their website for information on market access requirements, trade agreements, and market opportunities.

European Food Safety Authority (EFSA): EFSA is the primary authority responsible for food safety in the European Union. You can consult their website for information on food safety regulations and requirements.

Trade shows and exhibitions

Attending trade shows and exhibitions can be an effective way to showcase your sweet potato and connect with potential buyers and distributors in the European Union. Here are some upcoming trade shows and exhibitions that you may consider attending:

Fruit Logistica: Fruit Logistica is a leading international trade fair for the fresh produce industry, held annually in Berlin, Germany. It attracts over 3,000 exhibitors and 78,000 visitors from around the world.

Anuga: Anuga is a biennial trade fair for food and beverages held in Cologne, Germany. It attracts over 7,500 exhibitors and 165,000 visitors from over 190 countries.

SIAL: SIAL is a biennial international trade fair for the food industry held in Paris, France. It attracts over 7,200 exhibitors and 310,000 visitors from around the world.

IndexBox market intelligence platform

IndexBox is a market intelligence platform that provides data and analysis on the food and beverage industry in Europe and other regions. Their reports cover a wide range of topics, including production, consumption, and trade of sweet potatoes in the European Union.

Conclusion

Entering the European Union market with sweet potato can be a rewarding opportunity for growers and producers. By understanding the market, meeting regulatory requirements, identifying distribution channels, and attending trade shows and exhibitions, you can establish a strong presence and connect with potential buyers and distributors. Official data sources and help from authorities such as Eurostat, the European Commission's Agriculture and Rural Development department, and the European Food Safety Authority (EFSA) can provide valuable insights and guidance on regulatory compliance. Additionally, market intelligence platforms like IndexBox can provide data and analysis on the sweet potato market in the European Union. By leveraging these resources and taking a strategic approach to market entry, you can increase your chances of success and grow your business in the European Union.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the sweet potato market in the EU. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 122 - Sweet potatoes

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in the EU, split by region and country
  • Trade (exports and imports) in the EU
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. CONSUMPTION BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. MARKET FORECAST TO 2035

  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. PRODUCTION BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. HARVESTED AREA AND YIELD BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Austria
    • Belgium
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Latvia
    • Lithuania
    • Luxembourg
    • Malta
    • Netherlands
    • Poland
    • Portugal
    • Romania
    • Slovakia
    • Slovenia
    • Spain
    • Sweden

  12. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Per Capita Consumption, by Country, 2022–2024
    5. Production, In Physical Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
    6. Harvested Area, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    7. Yield, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    8. Imports, in Physical Terms, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    9. Imports, in Value Terms, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    10. Import Prices, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    11. Exports, in Physical Terms, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    12. Exports, in Value Terms, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    13. Export Prices, by Country: Historical Data (2012–2024) and Forecast (2025–2035)

  13. LIST OF FIGURES

    1. Market Volume, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Consumption, by Country, 2024
    4. Market Volume Forecast to 2035
    5. Market Value Forecast to 2035
    6. Market Size and Growth, by Product
    7. Average Per Capita Consumption, by Product
    8. Exports and Growth, by Product
    9. Export Prices and Growth, by Product
    10. Production Volume and Growth
    11. Yield and Growth
    12. Exports and Growth
    13. Export Prices and Growth
    14. Market Size and Growth
    15. Per Capita Consumption
    16. Imports and Growth
    17. Import Prices
    18. Production, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    19. Production, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    20. Harvested Area: Historical Data (2012–2024) and Forecast (2025–2035)
    21. Yield: Historical Data (2012–2024) and Forecast (2025–2035)
    22. Production, in Physical Terms, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    23. Harvested Area, by Country, 2024
    24. Harvested Area, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    25. Yield, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    26. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    27. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    28. Imports, in Physical Terms, by Country, 2024
    29. Imports, in Physical Terms, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    30. Imports, in Value Terms, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    31. Import Prices, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    32. Exports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    33. Exports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    34. Exports, in Physical Terms, by Country, 2024
    35. Exports, in Physical Terms, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    36. Exports, in Value Terms, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
    37. Export Prices, by Country: Historical Data (2012–2024) and Forecast (2025–2035)

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