Global Hair Curler Market to Grow at a CAGR of +2.4% by 2030, Reaching $3.7B in Value

IndexBox has just published a new report: World - Hair Curlers And Curling Tongs - Market Analysis, Forecast, Size, Trends And Insights.

The global hair curler market is expected to experience a CAGR of +2.4% in terms of volume and +5.7% in terms of value from 2023 to 2030, reaching 201 million units and $3.7 billion, respectively, by the end of the forecast period.

Market Forecast

Driven by rising demand for hair curler worldwide, the market is expected to start an upward consumption trend over the next seven-year period. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +2.4% for the period from 2023 to 2030, which is projected to bring the market volume to 201M units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +5.7% for the period from 2023 to 2030, which is projected to bring the market value to $3.7B (in nominal wholesale prices) by the end of 2030.

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Consumption

World Consumption of Hair Curlers And Curling Tongs

In 2023, approx. 170M units of hair curlers and curling tongs were consumed worldwide; falling by -14.3% on 2022. In general, consumption showed a slight downturn. Global consumption peaked at 253M units in 2017; however, from 2018 to 2023, consumption remained at a lower figure.

The global hair curler market value shrank to $2.5B in 2023, falling by -9.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.8% over the period from 2013 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Global consumption peaked at $2.8B in 2022, and then reduced in the following year.

Consumption By Country

The United States (39M units) remains the largest hair curler consuming country worldwide, comprising approx. 23% of total volume. Moreover, hair curler consumption in the United States exceeded the figures recorded by the second-largest consumer, South Korea (19M units), twofold. The third position in this ranking was taken by Japan (9.5M units), with a 5.6% share.

From 2013 to 2023, the average annual rate of growth in terms of volume in the United States stood at -1.6%. In the other countries, the average annual rates were as follows: South Korea (+1.3% per year) and Japan (+3.8% per year).

In value terms, the United States ($447M), South Korea ($384M) and Japan ($151M) were the countries with the highest levels of market value in 2023, with a combined 39% share of the global market. The UK, Canada, China, the United Arab Emirates, India, Brazil and Russia lagged somewhat behind, together accounting for a further 17%.

In terms of the main consuming countries, India, with a CAGR of +26.7%, recorded the highest rates of growth with regard to market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of hair curler per capita consumption in 2023 were the United Arab Emirates (518 units per 1000 persons), South Korea (367 units per 1000 persons) and Canada (119 units per 1000 persons).

From 2013 to 2023, the most notable rate of growth in terms of consumption, amongst the main consuming countries, was attained by India (with a CAGR of +24.2%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Hair Curlers And Curling Tongs

In 2023, production of hair curlers and curling tongs increased by 0.4% to 237M units, rising for the fourth year in a row after two years of decline. In general, production recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the production volume increased by 2.1%. Over the period under review, global production attained the maximum volume at 238M units in 2017; however, from 2018 to 2023, production failed to regain momentum.

In value terms, hair curler production contracted modestly to $2.3B in 2023 estimated in export price. The total output value increased at an average annual rate of +3.0% from 2013 to 2023; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2015 when the production volume increased by 18%. Over the period under review, global production hit record highs at $2.4B in 2022, and then fell modestly in the following year.

Production By Country

China (211M units) remains the largest hair curler producing country worldwide, comprising approx. 89% of total volume. Moreover, hair curler production in China exceeded the figures recorded by the second-largest producer, South Korea (17M units), more than tenfold.

From 2013 to 2023, the average annual growth rate of volume in China was relatively modest. The remaining producing countries recorded the following average annual rates of production growth: South Korea (+0.3% per year) and the Philippines (+80.7% per year).

Imports

World Imports of Hair Curlers And Curling Tongs

In 2023, overseas purchases of hair curlers and curling tongs decreased by -5.7% to 174M units for the first time since 2020, thus ending a two-year rising trend. The total import volume increased at an average annual rate of +1.6% from 2013 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 when imports increased by 19% against the previous year. Global imports peaked at 185M units in 2022, and then contracted in the following year.

In value terms, hair curler imports stood at $3.5B in 2023. In general, imports, however, recorded resilient growth. The pace of growth appeared the most rapid in 2019 with an increase of 32% against the previous year. Global imports peaked in 2023 and are likely to see steady growth in the near future.

Imports By Country

In 2023, the United States (41M units) represented the key importer of hair curlers and curling tongs, comprising 23% of total imports. It was distantly followed by Japan (9.6M units), Germany (9.4M units) and India (9.4M units), together comprising a 16% share of total imports. Brazil (7.7M units), the UK (6.5M units), the United Arab Emirates (5.4M units), the Netherlands (5.3M units), Canada (4.6M units) and Russia (4.6M units) followed a long way behind the leaders.

From 2013 to 2023, average annual rates of growth with regard to hair curler imports into the United States stood at -1.9%. At the same time, India (+25.3%), the Netherlands (+14.5%), the United Arab Emirates (+5.8%), Canada (+3.7%), Japan (+3.7%), Brazil (+1.5%) and Russia (+1.1%) displayed positive paces of growth. Moreover, India emerged as the fastest-growing importer imported in the world, with a CAGR of +25.3% from 2013-2023. Germany experienced a relatively flat trend pattern. By contrast, the UK (-1.9%) illustrated a downward trend over the same period. While the share of India (+4.7 p.p.) and the Netherlands (+2.1 p.p.) increased significantly in terms of the global imports from 2013-2023, the share of the UK (-1.6 p.p.) and the United States (-9.9 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($530M), Germany ($466M) and the Netherlands ($315M) were the countries with the highest levels of imports in 2023, together accounting for 38% of global imports.

The Netherlands, with a CAGR of +33.2%, recorded the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was the Netherlands ($59 per unit), while India ($5.2 per unit) was amongst the lowest.

From 2013 to 2023, the most notable rate of growth in terms of prices was attained by the Netherlands (+16.4%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Hair Curlers And Curling Tongs

In 2023, approx. 240M units of hair curlers and curling tongs were exported worldwide; increasing by 8.6% on the year before. In general, total exports indicated pronounced growth from 2013 to 2023: its volume increased at an average annual rate of +3.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, exports increased by +75.6% against 2017 indices. The pace of growth appeared the most rapid in 2018 when exports increased by 34% against the previous year. Over the period under review, the global exports hit record highs in 2023 and are likely to continue growth in the near future.

In value terms, hair curler exports rose markedly to $3.5B in 2023. Overall, exports saw a buoyant increase. The most prominent rate of growth was recorded in 2020 when exports increased by 23% against the previous year. The global exports peaked in 2023 and are likely to see gradual growth in the immediate term.

Exports By Country

China dominates exports structure, finishing at 203M units, which was near 84% of total exports in 2023. Germany (8M units), the Netherlands (4.4M units) and the Philippines (3.9M units) followed a long way behind the leaders.

Exports from China increased at an average annual rate of +4.9% from 2013 to 2023. At the same time, the Philippines (+690.6%) and the Netherlands (+22.3%) displayed positive paces of growth. Moreover, the Philippines emerged as the fastest-growing exporter exported in the world, with a CAGR of +690.6% from 2013-2023. By contrast, Germany (-4.1%) illustrated a downward trend over the same period. While the share of China (+14 p.p.), the Philippines (+1.6 p.p.) and the Netherlands (+1.5 p.p.) increased significantly in terms of the global exports from 2013-2023, the share of Germany (-3.5 p.p.) displayed negative dynamics.

In value terms, China ($1.7B) remains the largest hair curler supplier worldwide, comprising 49% of global exports. The second position in the ranking was held by Germany ($337M), with a 9.5% share of global exports. It was followed by the Netherlands, with an 8.2% share.

From 2013 to 2023, the average annual growth rate of value in China stood at +8.0%. The remaining exporting countries recorded the following average annual rates of exports growth: Germany (+12.0% per year) and the Netherlands (+45.0% per year).

Export Prices By Country

There were significant differences in the average prices amongst the major exporting countries. In 2023, amid the top suppliers, the country with the highest price was the Netherlands ($66 per unit), while China ($8.5 per unit) was amongst the lowest.

From 2013 to 2023, the most notable rate of growth in terms of prices was attained by the Netherlands (+18.6%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform