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EU - Household And Sanitary Articles of Paper - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Nov 1, 2024

EU - Household And Sanitary Articles of Paper - Market Analysis, Forecast, Size, Trends And Insights

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Aug 6, 2021

European Exports of Household and Sanitary Paper Articles Grow Moderately to Near $6B

IndexBox has just published a new report: 'EU - Household And Sanitary Articles of Paper - Market Analysis, Forecast, Size, Trends And Insights'. Here is a summary of the report's key findings.

In 2020, European exports of household and sanitary paper articles rose by +1.1% y-o-y to 2.9M tons, which equated to $5.9B. Supplies from Germany, Italy, Poland and France constitute more than half of total European exports. Germany remains the second-largest exporter of household and sanitary paper articles worldwide and the prime supplier to other European countries. In 2020, the average export price for household and sanitary paper articles in the EU remained almost unchanged compared to the previous year's figures.

Exports in the EU by Country

In 2020, approx. 2.9M tons of household and sanitary articles of paper were exported in the EU; rising by +1.1% y-o-y. In value terms, exports of household and sanitary articles of paper stood at $5.9B (IndexBox estimates) in 2020.

The shipments of the four major exporters of household and sanitary articles of paper, namely Germany, Italy, Poland and France, represented more than half of total export. Sweden (188K tons) took the next position in the ranking, followed by Spain (145K tons) and the Netherlands (139K tons). All these countries together occupied near 16% share of total exports. Belgium (118K tons), Slovakia (114K tons), Portugal (111K tons), Austria (93K tons), Slovenia (49K tons) and Finland (45K tons) occupied a relatively small share of total exports.

Germany holds the position of the second-largest exporter of household and sanitary paper articles worldwide, following China. Germany accounts for 13% of the total global exports.

In value terms, the largest household and sanitary articles of paper supplying countries in the EU were Germany ($1.3B), Italy ($946M) and Poland ($595M), together accounting for 48% of total exports. These countries were followed by France, Sweden, the Netherlands, Spain, Belgium, Portugal, Slovakia, Austria, Finland and Slovenia, which together accounted for a further 45%.

The export price for household and sanitary articles of paper in the EU stood at $2,009 per ton in 2020, approximately equating the previous year. There were significant differences in the average prices amongst the major exporting countries. In 2020, the country with the highest price was the Netherlands ($2,611 per ton), while Poland ($1,632 per ton) was amongst the lowest. In 2020, the most notable rate of growth in terms of prices was attained by Finland, while the other leaders experienced more modest paces of growth.

Major Destinations for Household and Sanitary Paper Article Exports from Germany

The Netherlands (109K tons), France (64K tons) and Austria (64K tons) were the main destinations of exports of household and sanitary articles of paper from Germany, together accounting for 40% of total exports. These countries were followed by Belgium, Switzerland, the UK, Poland, Sweden, Denmark, the Czech Republic, Hungary, Italy and Spain, which together accounted for a further 46%.

In value terms, the largest markets for household and sanitary articles of paper exported from Germany were the Netherlands ($204M), Austria ($147M) and Switzerland ($129M), together comprising 37% of total exports. These countries were followed by France, Belgium, the UK, Sweden, Poland, Denmark, the Czech Republic, Italy, Hungary and Spain, which together accounted for a further 45%.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the market for household and sanitary articles of paper in the EU. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 17221120 - Toilet paper
  • Prodcom 17221140 - Handkerchiefs and cleansing or facial tissues of paper pulp, p aper, cellulose wadding or webs of cellulose fibres
  • Prodcom 17221160 - Hand towels of paper pulp, paper, cellulose wadding or webs of cellulose fibres
  • Prodcom 17221180 - Tablecloths and serviettes of paper pulp, paper, cellulose wadding or webs of cellulose fibres
  • Prodcom 17221220 - Sanitary towels, tampons and similar articles of paper pulp, p aper, cellulose wadding or webs of cellulose fibres
  • Prodcom 17221230 - Napkins and napkin liners for babies and similar sanitary articles of paper pulp, paper, cellulose wadding or webs of excluding toilet paper, sanitary towels, tampons and similar articles
  • Prodcom 17221250 - Articles of apparel and clothing accessories of paper pulp, p aper, cellulose wadding or webs of cellulose fibres (excluding handkerchiefs, headgear)
  • Prodcom 17221290 - Household, sanitary or hospital articles of paper, etc., n.e.c.

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in the EU, split by region and country
  • Trade (exports and imports) in the EU
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Austria
    • Belgium
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Latvia
    • Lithuania
    • Luxembourg
    • Malta
    • Netherlands
    • Poland
    • Portugal
    • Romania
    • Slovakia
    • Slovenia
    • Spain
    • Sweden

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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