We use cookies to improve your experience and for marketing. Read our cookie policy or manage cookies.

Accept essential cookies
Accept all cookies
U.S. - Paints And Varnishes - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Nov 1, 2024

U.S. - Paints And Varnishes - Market Analysis, Forecast, Size, Trends And Insights

Single report
Sent by email within 24h (Mon-Fri)
What's the difference?
Subscription
Online access and download
from $350/month

Get instant access to more than 2 million reports, dashboards, and datasets on the IndexBox Platform.

View Pricing
Jul 4, 2023

How to Succeed in Introducing Paints and Varnishes into the US Market

Entering the paints and varnishes market in the United States can be a lucrative opportunity for businesses. The U.S. is one of the largest consumers and importers of paints and varnishes globally, making it an attractive market for international players. However, navigating the market can be complex, and a well-defined market entry strategy is crucial for success.

Market Overview

The United States has a robust paints and varnishes market, driven by various factors such as increasing construction activities, infrastructure development, and the growth of the automotive industry. According to the data from the IndexBox platform, the United States recorded a consumption volume of 4.532 million tons in 2022, making it the largest consumer of paints and varnishes globally.

The U.S. paints and varnishes market is also a significant importer, with an import value of USD 1.243 billion in 2022. This indicates the potential for international companies to enter the market and supply their products to meet the growing demand.

Market Entry Strategy

1. Market Research and Analysis: Conduct thorough market research to understand the current dynamics, trends, and consumer preferences in the U.S. paints and varnishes market. Utilize market intelligence platforms like IndexBox to gather official data and insights.

2. Regulatory Compliance: Familiarize yourself with the regulatory requirements and standards for paints and varnishes in the United States. Ensure that your products meet all the necessary quality and safety standards set by the authorities.

3. Distribution Channels: Identify the most effective distribution channels to reach your target customers. This could include partnering with local distributors, wholesalers, or establishing your own distribution network.

4. Pricing Strategy: Develop a competitive pricing strategy based on the market dynamics and competition. Consider factors such as import prices, domestic pricing, and the value proposition of your products.

5. Marketing and Promotion: Create a comprehensive marketing and promotion plan to raise awareness about your brand and products. Leverage digital marketing channels, trade publications, and participate in industry-specific trade shows and exhibitions.

Official Data Sources and Authorities

When entering the U.S. market for paints and varnishes, it is essential to rely on official data sources and seek assistance from relevant authorities. Here are some key sources and authorities:

  • U.S. Census Bureau: The U.S. Census Bureau provides valuable data on imports, exports, and trade statistics. It can help you understand the market size, trends, and competitive landscape.
  • Environmental Protection Agency (EPA): The EPA regulates the environmental impact of paints and varnishes. Familiarize yourself with their guidelines and compliance requirements.
  • Occupational Safety and Health Administration (OSHA): OSHA sets safety standards for workers in the paints and varnishes industry. Ensure that your operations and products comply with their regulations.
  • National Paint and Coatings Association (NPCA): NPCA is a trade association representing the paints and coatings industry. They can provide valuable insights, networking opportunities, and industry-specific resources.

Trade Shows and Exhibitions

Participating in trade shows and exhibitions is an excellent way to showcase your products, network with industry professionals, and gain exposure in the U.S. market. Here is a list of some prominent trade shows and exhibitions related to paints and varnishes:

  • National Hardware Show: This annual event showcases a wide range of hardware and home improvement products, including paints and varnishes.
  • GlobalShop: GlobalShop is a leading trade show for retail design, merchandising, and shopper marketing. It attracts professionals from various industries, including paints and coatings.
  • CoatingsTech Conference: This conference focuses on the latest innovations, technologies, and trends in the coatings industry. It provides a platform for knowledge sharing and networking.
  • Architectural Digest Design Show: This premier design show features a curated selection of products from leading brands, including paints and coatings for architectural purposes.

Make sure to research and select the most relevant trade shows and exhibitions based on your target market and product offerings.

Conclusion

Entering the paints and varnishes market in the United States requires a well-planned market entry strategy. By conducting thorough market research, complying with regulations, identifying effective distribution channels, and implementing a comprehensive marketing plan, businesses can position themselves for success. Utilize official data sources and seek assistance from relevant authorities to ensure compliance and stay updated with market trends. Participating in trade shows and exhibitions can also provide valuable exposure and networking opportunities. With the right strategy and approach, businesses can tap into the immense potential of the U.S. paints and varnishes market.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the paint and varnish market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 20301150 - Paints and varnishes, based on acrylic or vinyl polymers dispersed or dissolved in an aqueous medium (including enamels and lacquers)
  • Prodcom 20301170 - Other paints, varnishes dispersed or dissolved in an aqueous medium
  • Prodcom 20301225 - Paints and varnishes, based on polyesters dispersed/dissolved in a non-aqueous medium, weight of the solvent > .50 % of the weight of the solution including enamels and lacquers
  • Prodcom 20301229 - Paints and varnishes, based on polyesters dispersed/dissolved in a non-aqueous medium including enamels and lacquers excluding weight of the solvent > .50 % of the weight of the solution
  • Prodcom 20301230 - Paints and varnishes, based on acrylic or vinyl polymers dispersed/dissolved in non-aqueous medium, weight of the solvent > .50 % of the solution weight including enamels and lacquers
  • Prodcom 20301250 - Other paints and varnishes based on acrylic or vinyl polymers
  • Prodcom 20301270 - Paints and varnishes: solutions n.e.c.
  • Prodcom 20301290 - Other paints and varnishes based on synthetic polymers n.e.c.
  • Prodcom 20302213 - Oil paints and varnishes (including enamels and lacquers)
  • Prodcom 20302215 - Prepared water pigments for finishing leather, paints and varnishes (including enamels, lacquers and distempers) (excluding of oil)

Country coverage:

  • United States

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023

Recommended posts

Free Data: Paints and Varnishes - United States
Table
Paints and Varnishes - United States - Table
Dashboard
Paints and Varnishes - United States - Dashboard
Report
Paints and Varnishes - United States - Report