Italy - Bottled Waters - Market Analysis, Forecast, Size, Trends and Insights
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View PricingItaly's Bottled Water Export Projected to Drop to $838 Million by 2024
Italy Bottled Water Exports
In 2024, after three years of growth, there was significant decline in overseas shipments of bottled waters, when their volume decreased by -16.7% to 1.5B litres. Overall, exports, however, recorded a modest expansion. The growth pace was the most rapid in 2015 when exports increased by 448%. Over the period under review, the exports reached the peak figure at 8.2B litres in 2016; however, from 2017 to 2024, the exports remained at a lower figure.
In value terms, bottled water exports dropped to $838M (IndexBox estimates) in 2024. Over the period under review, total exports indicated a noticeable expansion from 2014 to 2024: its value increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, exports increased by +34.9% against 2020 indices. The pace of growth was the most pronounced in 2023 when exports increased by 32% against the previous year. As a result, the exports attained the peak of $914M, and then shrank in the following year.
| COUNTRY | Export Value of Bottled Water in Italy (million USD) | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
| United States | 133 | 168 | 163 | 180 | 232 | 243 | 256 | 209 | 236 | 345 | 384 |
| France | 98.0 | 91.4 | 94.4 | 96.5 | 116 | 110 | 82.7 | 119 | 114 | 154 | 92.2 |
| Switzerland | 39.1 | 38.2 | 35.6 | 34.8 | 37.9 | 35.3 | 40.5 | 39.3 | 42.0 | 49.0 | 52.2 |
| Germany | 61.7 | 62.8 | 57.1 | 63.2 | 65.4 | 59.4 | 53.5 | 48.5 | 49.4 | 59.1 | 44.2 |
| United Kingdom | 18.9 | 18.1 | 18.4 | 17.3 | 22.0 | 19.7 | 19.8 | 24.6 | 27.1 | 30.1 | 41.7 |
| Canada | 24.9 | 23.6 | 22.3 | 23.3 | 22.8 | 22.9 | 18.9 | 16.9 | 18.0 | 26.8 | 25.8 |
| United Arab Emirates | 9.0 | 8.1 | 8.8 | 9.5 | 10.6 | 11.5 | 8.9 | 14.3 | 16.1 | 19.0 | 23.1 |
| Australia | 28.0 | 24.0 | 25.6 | 25.5 | 24.9 | 23.6 | 18.8 | 22.1 | 23.2 | 23.0 | 22.7 |
| Others | 131 | 114 | 121 | 147 | 153 | 158 | 123 | 153 | 168 | 208 | 152 |
| Total | 543 | 548 | 547 | 597 | 685 | 684 | 621 | 647 | 694 | 914 | 838 |
Exports by Country
the United States (403M litres), France (315M litres) and Switzerland (192M litres) were the main destinations of bottled water exports from Italy, together accounting for 60% of total exports. Germany, the UK, Canada, Australia and the United Arab Emirates lagged somewhat behind, together comprising a further 19%.
From 2014 to 2024, the biggest increases were recorded for the United Arab Emirates (with a CAGR of +9.7%), while shipments for the other leaders experienced more modest paces of growth.
In value terms, the United States ($384M) remains the key foreign market for bottled waters exports from Italy, comprising 46% of total exports. The second position in the ranking was held by France ($92M), with an 11% share of total exports. It was followed by Switzerland, with a 6.2% share.
From 2014 to 2024, the average annual growth rate of value to the United States totaled +11.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (-0.6% per year) and Switzerland (+2.9% per year).
Exports by Type
Mineral or aerated waters (1.5B litres) was the largest type of bottled waters exported from Italy, with a 99% share of total exports. It was followed by non-mineral or non-aerated waters (20M litres), with a 1.3% share of total exports.
From 2014 to 2024, the average annual growth rate of the volume of mineral or aerated waters exports stood at +2.1%.
In value terms, mineral or aerated waters ($829M) remains the largest type of bottled waters exported from Italy, comprising 99% of total exports. The second position in the ranking was held by non-mineral or non-aerated waters ($9.4M), with a 1.1% share of total exports.
From 2014 to 2024, the average annual rate of growth in terms of the value of mineral or aerated waters exports stood at +4.7%.
Export Prices by Country
In 2024, the bottled water price amounted to $548 per thousand litres (FOB, Italy), picking up by 10% against the previous year. Overall, the export price recorded noticeable growth. The most prominent rate of growth was recorded in 2017 when the average export price increased by 182% against the previous year. The export price peaked in 2024 and is expected to retain growth in years to come.
Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($953 per thousand litres), while the average price for exports to Croatia ($162 per thousand litres) was amongst the lowest.
From 2014 to 2024, the most notable rate of growth in terms of prices was recorded for supplies to Austria (+6.7%), while the prices for the other major destinations experienced more modest paces of growth.
This report provides an in-depth analysis of the bottled water market in Italy. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 11071130 - Mineral waters and aerated waters, unsweetened
- Prodcom 11071150 - Unsweetened and non-flavoured waters, ice and snow (excluding mineral and aerated waters)
Country coverage:
- Italy
Data coverage:
- Market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Trade (exports and imports) in Italy
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND THE AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO
3. MARKET OVERVIEW
Understanding the Current State of The Market and its Prospects
- MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- MARKET FORECAST TO 2035
4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION
Finding New Products to Diversify Your Business
- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCTS
- MOST TRADED PRODUCTS
- MOST PROFITABLE PRODUCTS FOR EXPORTS
5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Export
- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
8. IMPORTS
The Largest Import Supplying Countries
- IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
- IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)
9. EXPORTS
The Largest Destinations for Exports
- EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
- EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)
10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
LIST OF TABLES
- Key Findings In 2024
- Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
- Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Physical Terms, By Country, 2012–2024
- Imports, In Value Terms, By Country, 2012–2024
- Import Prices, By Country, 2012–2024
- Exports, In Physical Terms, By Country, 2012–2024
- Exports, In Value Terms, By Country, 2012–2024
- Export Prices, By Country, 2012–2024
LIST OF FIGURES
- Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
- Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
- Market Volume Forecast to 2035
- Market Value Forecast to 2035
- Market Size and Growth, By Product
- Average Per Capita Consumption, By Product
- Exports and Growth, By Product
- Export Prices and Growth, By Product
- Production Volume and Growth
- Exports and Growth
- Export Prices and Growth
- Market Size and Growth
- Per Capita Consumption
- Imports and Growth
- Import Prices
- Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Physical Terms, By Country, 2024
- Imports, In Physical Terms, By Country, 2012–2024
- Imports, In Value Terms, By Country, 2012–2024
- Import Prices, By Country, 2012–2024
- Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Exports, In Physical Terms, By Country, 2024
- Exports, In Physical Terms, By Country, 2012–2024
- Exports, In Value Terms, By Country, 2012–2024
- Export Prices, By Country, 2012–2024
