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Sep 17, 2024

Italy's Sign Export Grows by 9%, Reaching $58M in 2023

Italy Sign Exports

In 2023, sign exports from Italy rose significantly to 3K tons, increasing by 11% against the previous year. In general, total exports indicated a pronounced expansion from 2015 to 2023: its volume increased at an average annual rate of +3.8% over the last eight years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, exports increased by +33.1% against 2020 indices. The growth pace was the most rapid in 2017 with an increase of 49%. As a result, the exports attained the peak of 4K tons. From 2018 to 2023, the growth of the exports failed to regain momentum.

In value terms, sign exports rose notably to $58M (IndexBox estimates) in 2023. The total export value increased at an average annual rate of +4.1% from 2015 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2017 when exports increased by 27% against the previous year. Over the period under review, the exports hit record highs in 2023 and are likely to continue growth in the immediate term.Italy Sign Exports By Country (Million USD)

COUNTRYExport Value of Sign in Italy (million USD)
201520162017201820192020202120222023
France3.94.76.68.58.69.49.99.510.5
United States1.41.82.31.91.93.04.64.24.6
Germany2.65.26.66.54.52.95.24.84.4
Spain2.43.63.22.93.12.73.33.93.9
Romania0.60.60.80.91.31.52.72.53.0
Switzerland6.05.75.44.53.62.62.42.82.8
Hungary0.50.41.42.63.02.52.32.12.1
Czech Republic1.92.12.02.22.72.52.22.31.9
Others22.821.429.423.921.713.818.521.224.8
Total42.045.657.853.950.340.751.053.358.1

Exports by Country

The United States (961 tons) was the main destination for sign exports from Italy, with a 32% share of total exports. Moreover, sign exports to the United States exceeded the volume sent to the second major destination, Romania (434 tons), twofold. France (171 tons) ranked third in terms of total exports with a 5.7% share.

From 2015 to 2023, the average annual rate of growth in terms of volume to the United States amounted to +54.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Romania (+14.7% per year) and France (+2.7% per year).

In value terms, France ($11M) remains the key foreign market for sign exports from Italy, comprising 18% of total exports. The second position in the ranking was held by the United States ($4.6M), with a 7.9% share of total exports. It was followed by Germany, with a 7.7% share.

From 2015 to 2023, the average annual rate of growth in terms of value to France stood at +13.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+16.3% per year) and Germany (+6.9% per year).

Exports by Type

Metal advertising signs (2.3K tons) was the largest type of sign exported from Italy, with a 76% share of total exports. Moreover, metal advertising signs exceeded the volume of the second product type, illuminated signs and illuminated name-plates (718 tons), threefold.

From 2015 to 2023, the average annual growth rate of the volume of metal advertising signs exports amounted to +9.0%.

In value terms, illuminated signs and illuminated name-plates ($32M) and metal advertising signs ($26M) appeared to be the most exported types of sign from Italy worldwide.

Metal advertising signs, with a CAGR of +9.9%, recorded the highest growth rate of the value of exports, among the main product categories over the period under review.

Export Prices by Country

In 2023, the sign price amounted to $19,305 per ton (FOB, Italy), with a decrease of -2% against the previous year. Overall, the export price, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 an increase of 22% against the previous year. The export price peaked at $19,707 per ton in 2022, and then dropped slightly in the following year.

There were significant differences in the average prices for the major foreign markets. In 2023, amid the top suppliers, the country with the highest price was France ($61,350 per ton), while the average price for exports to Albania ($4,012 per ton) was amongst the lowest.

From 2015 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+13.6%), while the prices for the other major destinations experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    5. MARKET FORECAST TO 2035

  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORTS

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    6. Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    8. Market Volume Forecast to 2035
    9. Market Value Forecast to 2035
    10. Market Size and Growth, By Product
    11. Average Per Capita Consumption, By Product
    12. Exports and Growth, By Product
    13. Export Prices and Growth, By Product
    14. Production Volume and Growth
    15. Exports and Growth
    16. Export Prices and Growth
    17. Market Size and Growth
    18. Per Capita Consumption
    19. Imports and Growth
    20. Import Prices
    21. Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    22. Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    23. Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    24. Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country, 2012–2024
    29. Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    30. Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country, 2012–2024

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