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Italy - Wine And Grape Must - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Nov 1, 2024

Italy - Wine And Grape Must - Market Analysis, Forecast, Size, Trends and Insights

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Apr 10, 2023

Price of Wine in Italy Increases to $4.0 per Litre

Italy Wine Export Price in December 2022

In December 2022, the wine price amounted to $4.0 per litre (FOB, Italy), picking up by 2.7% against the previous month. Overall, the export price saw a relatively flat trend pattern. The pace of growth was the most pronounced in September 2022 when the average export price increased by 7.4% against the previous month. Over the period under review, the average export prices reached the peak figure at $4.2 per litre in May 2022; however, from June 2022 to December 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major external markets. In December 2022, the country with the highest price was Switzerland ($6.9 per litre), while the average price for exports to Germany ($2.6 per litre) was amongst the lowest.

From December 2021 to December 2022, the most notable rate of growth in terms of prices was recorded for supplies to Austria (+2.4%), while the prices for the other major destinations experienced more modest paces of growth.

Italy Wine Export Prices by Type

There were significant differences in the average prices for the major types of exported product. In December 2022, the product with the highest price was sparkling wine ($4.9 per litre), while the average price for exports of grape must ($3.1 per litre) was amongst the lowest.

From December 2021 to December 2022, the most notable rate of growth in terms of prices was recorded for the following types: sparkling wine (+1.3%), while the prices for the other products experienced more modest paces of growth.

Italy Wine Exports

In December 2022, the amount of wine and grape must exported from Italy shrank sharply to 170M litres, with a decrease of -22% against the previous month's figure. In general, exports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in March 2022 with an increase of 20% m-o-m. Over the period under review, the exports attained the peak figure at 218M litres in November 2022, and then shrank rapidly in the following month.

In value terms, wine exports contracted remarkably to $679M (IndexBox estimates) in December 2022. Over the period under review, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in March 2022 when exports increased by 29% month-to-month. The exports peaked at 851M litres in May 2022; however, from June 2022 to December 2022, the exports remained at a lower figure.

Italy Wine Exports by Type

Wine of fresh grapes (except sparkling wine) (130M litres) was the largest type of wine exported from Italy, accounting for a 76% share of total exports. Moreover, wine of fresh grapes (except sparkling wine) exceeded the volume of the second product type, sparkling wine (39M litres), threefold.

From December 2021 to December 2022, the average monthly growth rate of the volume of export of wine of fresh grapes (except sparkling wine) was relatively modest. With regard to the other exported products, the following average monthly rates of growth were recorded: sparkling wine (-1.2% per month) and grape must (-3.9% per month).

In value terms, wine of fresh grapes (except sparkling wine) ($484M) remains the largest type of wine exported from Italy, comprising 71% of total exports. The second position in the ranking was taken by sparkling wine ($193M), with a 28% share of total exports.

From December 2021 to December 2022, the average monthly rate of growth in terms of the export volume of wine of fresh grapes (except sparkling wine) was relatively modest. With regard to the other exported products, the following average monthly rates of growth were recorded: sparkling wine (+0.1% per month) and grape must (-3.7% per month).

Italy Wine Exports by Country

Germany (43M litres), the United States (27M litres) and the UK (18M litres) were the main destinations of wine exports from Italy, with a combined 51% share of total exports. Russia, France, Switzerland, Belgium, the Netherlands, Canada, Austria, Poland, Japan and Sweden lagged somewhat behind, together accounting for a further 29%.

From December 2021 to December 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Russia (with a CAGR of +3.8%), while the other leaders experienced more modest paces of growth.

In value terms, the United States ($148M), Germany ($111M) and the UK ($65M) constituted the largest markets for wine exported from Italy worldwide, together accounting for 48% of total exports. Switzerland, Canada, the Netherlands, Russia, Belgium, France, Japan, Austria, Poland and Sweden lagged somewhat behind, together accounting for a further 32%.

Russia, with a CAGR of +3.5%, recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the wine market in Italy. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 564 - Wine
  • FCL 563 - Must of Grape

Country coverage:

  • Italy

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Italy
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023

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