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Japan - Sweet Potato - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Feb 1, 2026

Japan - Sweet Potato - Market Analysis, Forecast, Size, Trends and Insights

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Apr 27, 2024

Exports of Sweet Potatoes in Japan Surge to $2.2M in November 2023

Japan Sweet Potato Exports

In November 2023, the amount of sweet potatoes exported from Japan surged to 741 tons, growing by 30% on the previous month. Overall, exports continue to indicate mild growth. The most prominent rate of growth was recorded in September 2023 when exports increased by 52% m-o-m.

In value terms, sweet potato exports skyrocketed to $2.2M (IndexBox estimates) in November 2023. In general, exports recorded a relatively flat trend pattern. The pace of growth was the most pronounced in September 2023 when exports increased by 44% against the previous month.Japan Sweet Potato Exports By Country (Thousand USD)

COUNTRYExport Value of Sweet Potato in Japan (thousand USD)
Nov 2022Dec 2022Jan 2023Feb 2023Mar 2023Apr 2023May 2023Jun 2023Jul 2023Aug 2023Sep 2023Oct 2023Nov 2023
Hong Kong1,136802636529740894443397512521631707912
Thailand1221,045339386611539323365310281574511589
Singapore460386210304349331289350340354394302401
Taiwan (Chinese)58.194.66.728.131.926.324.124.154.469.5177109176
Malaysia87.490.513.944.543.643.635.840.034.329.556.539.980.7
Canada20711412057.7N/AN/AN/AN/AN/AN/A1.76.734.8
OthersN/A7.5N/AN/AN/A12.59.416.68.318.3< 0.1N/AN/A
Total2,0722,5391,3251,3491,7761,8471,1241,1921,2581,2741,8341,6752,193

Exports by Country

Hong Kong (299 tons), Thailand (217 tons) and Singapore (132 tons) were the main destinations of sweet potato exports from Japan, with a combined 87% share of total exports.

From November 2022 to November 2023, the biggest increases were in Thailand (with a CAGR of +16.1%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Hong Kong ($912K), Thailand ($589K) and Singapore ($401K) were the largest markets for sweet potato exported from Japan worldwide, together comprising 87% of total exports.

Thailand, with a CAGR of +14.0%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In November 2023, the sweet potato price stood at $2,958 per ton (FOB, Japan), standing approximately at the previous month. Overall, the export price, however, showed a relatively flat trend pattern. The pace of growth appeared the most rapid in July 2023 when the average export price increased by 3.4% m-o-m. The export price peaked at $3,428 per ton in February 2023; however, from March 2023 to November 2023, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In November 2023, the country with the highest price was Canada ($4,184 per ton), while the average price for exports to Thailand ($2,717 per ton) was amongst the lowest.

From November 2022 to November 2023, the most notable rate of growth in terms of prices was recorded for supplies to Canada (+2.0%), while the prices for the other major destinations experienced mixed trend patterns.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the sweet potato market in Japan. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 122 - Sweet potatoes

Country coverage:

    Data coverage:

    • Market volume and value
    • Per Capita consumption
    • Forecast of the market dynamics in the medium term
    • Trade (exports and imports) in Japan
    • Export and import prices
    • Market trends, drivers and restraints
    • Key market players and their profiles

    Reasons to buy this report:

    • Take advantage of the latest data
    • Find deeper insights into current market developments
    • Discover vital success factors affecting the market

    This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

    In this report, you can find information that helps you to make informed decisions on the following issues:

    1. How to diversify your business and benefit from new market opportunities
    2. How to load your idle production capacity
    3. How to boost your sales on overseas markets
    4. How to increase your profit margins
    5. How to make your supply chain more sustainable
    6. How to reduce your production and supply chain costs
    7. How to outsource production to other countries
    8. How to prepare your business for global expansion

    While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

    1. 1. INTRODUCTION

      Making Data-Driven Decisions to Grow Your Business

      1. REPORT DESCRIPTION
      2. RESEARCH METHODOLOGY AND THE AI PLATFORM
      3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
      4. GLOSSARY AND SPECIFIC TERMS

    2. 2. EXECUTIVE SUMMARY

      A Quick Overview of Market Performance

      1. KEY FINDINGS
      2. MARKET TRENDS This Chapter is Available Only for the Professional EditionPRO

    3. 3. MARKET OVERVIEW

      Understanding the Current State of The Market and its Prospects

      1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      5. MARKET FORECAST TO 2035

    4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

      Finding New Products to Diversify Your Business

      1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
      2. BEST-SELLING PRODUCTS
      3. MOST CONSUMED PRODUCTS
      4. MOST TRADED PRODUCTS
      5. MOST PROFITABLE PRODUCTS FOR EXPORTS

    5. 5. MOST PROMISING SUPPLYING COUNTRIES

      Choosing the Best Countries to Establish Your Sustainable Supply Chain

      1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
      2. TOP PRODUCING COUNTRIES
      3. COUNTRIES WITH TOP YIELDS
      4. TOP EXPORTING COUNTRIES
      5. LOW-COST EXPORTING COUNTRIES

    6. 6. MOST PROMISING OVERSEAS MARKETS

      Choosing the Best Countries to Boost Your Export

      1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
      2. TOP CONSUMING MARKETS
      3. UNSATURATED MARKETS
      4. TOP IMPORTING MARKETS
      5. MOST PROFITABLE MARKETS

    7. 7. PRODUCTION

      The Latest Trends and Insights into The Industry

      1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

    8. 8. IMPORTS

      The Largest Import Supplying Countries

      1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
      3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

    9. 9. EXPORTS

      The Largest Destinations for Exports

      1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
      3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

    10. 10. PROFILES OF MAJOR PRODUCERS

      The Largest Producers on The Market and Their Profiles

    11. LIST OF TABLES

      1. Key Findings In 2024
      2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
      4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
      5. Imports, In Physical Terms, By Country, 2012-2024
      6. Imports, In Value Terms, By Country, 2012-2024
      7. Import Prices, By Country, 2012-2024
      8. Exports, In Physical Terms, By Country, 2012-2024
      9. Exports, In Value Terms, By Country, 2012-2024
      10. Exports Prices, By Country, 2012-2024

    12. LIST OF FIGURES

      1. Market Volume, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
      3. Market Structure – Domestic Supply Vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      4. Market Structure – Domestic Supply Vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      5. Trade Balance, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      6. Trade Balance, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
      8. Market Volume Forecast to 2035
      9. Market Value Forecast to 2035
      10. Market Size and Growth, by Product
      11. Average Per Capita Consumption, by Product
      12. Exports and Growth, by Product
      13. Export Prices and Growth, by Product
      14. Production Volume and Growth
      15. Yield and Growth
      16. Exports and Growth
      17. Export Prices and Growth
      18. Market Size and Growth
      19. Per Capita Consumption
      20. Imports and Growth
      21. Import Prices
      22. Production, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      23. Production, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      24. Harvested Area: Historical Data (2012–2024) and Forecast (2025–2035)
      25. Yield: Historical Data (2012–2024) and Forecast (2025–2035)
      26. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      27. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      28. Imports, in Physical Terms, by Country, 2024
      29. Imports, in Physical Terms, by Country, 2012-2024
      30. Imports, in Value Terms, by Country, 2012-2024
      31. Import Prices, by Country, 2012-2024
      32. Exports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      33. Exports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      34. Exports, in Physical Terms, by Country, 2024
      35. Exports, in Physical Terms, by Country, 2012-2024
      36. Exports, in Value Terms, by Country, 2012-2024
      37. Export Prices, by Country, 2012-2024

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