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EU - Meat And Poultry - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Nov 1, 2024

EU - Meat And Poultry - Market Analysis, Forecast, Size, Trends and Insights

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Mar 24, 2021

While the European Meat and Poultry Market is Hampered by Avian Influenza, British Producers Struggle with Brexit Shocks

IndexBox has just published a new report: 'EU - Meat And Poultry - Market Analysis, Forecast, Size, Trends, and Insights.' Here is a summary of the report's key findings.

The European meat and poultry market remains relatively resilient against the pandemic but suffers from a pathogenic avian influenza outbreak. Brexit hampers severely British meat exports to the EU. The new green agenda forces livestock breeders and meat producers to reduce emissions. Should this trend strengthen, the alternative protein market may emerge against the slower growth of the meat industry.

Key Trends and Insights

The European market was not damaged dramatically by the pandemic. After lockdowns in April 2020, it recovered rapidly and returned to its seasonal trend.

According to the latest USDA report, the EU meat production in 2020 reduced slightly due to the outbreak of Highly pathogenic avian influenza (HPAI).

The EU is considering the possibility of providing subsidies to farms in 2021-2027 for implementing measures to reduce greenhouse emissions from livestock, such as the use of feed additives to reduce the amount of methane emitted by animals.

After Brexit, the UK meat exporters face supply delays. They suffer losses as they cannot export chilled minced red meat, chilled meat preparations, such as raw sausages, minced meat, poultry mechanically-separated meat. The British Meat Processors Association (BMPA) continues negotiations with the European Union to create an export health safety certificate for these products so they could be imported into the EU.

The alternative protein production is steadily increasing. According to the latest data by Good Food Institute, in 2020, venture capital funds invested $1.5B in the global alternative protein industry. Since meat production is carbon-intensive, its long-term growth may be hampered by the new green agenda while the market for alternative proteins emerges.

Consumption by Country

The countries with the highest volumes of meat and poultry consumption in 2019 were Germany (7.8M tons), France (5.6M tons), and Spain (5.4M tons), with a combined 41% share of total consumption. These countries were followed by Italy, the UK, Poland, the Netherlands, Romania, Portugal, Denmark, Belgium, Hungary, and Austria, which together accounted for a further 47% (IndexBox estimates).

From 2012 to 2019, the biggest increases were in Romania, while meat and poultry consumption for the other leaders experienced more modest paces of growth.

In value terms, the largest meat and poultry markets in the European Union were Germany ($24.4B), France ($19.2B), and Italy ($15.3B), together comprising 44% of the total market.

The countries with the highest levels of meat and poultry per capita consumption in 2019 were Denmark (174 kg per person), Spain (114 kg per person), and Portugal (103 kg per person).

From 2012 to 2019, the most notable growth rate in terms of meat and poultry per capita consumption, amongst the main consuming countries, was attained by Romania, while meat and poultry per capita consumption for the other leaders experienced more modest paces of growth.

EU Meat and Poultry Exports

In 2019, exports of meat and poultry in the European Union expanded to 16M tons, growing by 1.9% against 2018 figures. In value terms, meat and poultry exports rose to $47.7B (IndexBox estimates).

The Netherlands (2.6M tons), Germany (2.5M tons), Spain (2.2M tons), and Poland (2M tons) represented roughly 58% of total exports of meat and poultry in 2019.

From 2012 to 2019, the biggest increases were in Poland, while shipments for the other leaders experienced more modest paces of growth.

In value terms, the Netherlands ($8.1B), Germany ($7.5B), and Spain ($6.6B) appeared to be the countries with the highest levels of exports in 2019, with a combined 46% share of total exports.

In 2019, the meat and poultry export price in the European Union amounted to $2,948 per ton, remaining stable against the previous year.

Average prices varied somewhat amongst the major exporting countries. In 2019, major exporting countries recorded the following prices: in the Netherlands ($3,098 per ton) and Spain ($3,033 per ton), while Belgium ($2,421 per ton) and the UK ($2,510 per ton) were amongst the lowest.

From 2012 to 2019, the most notable rate of growth in terms of prices was attained by Spain, while the other leaders experienced a decline in the export price figures.

Production in the EU

In 2019, the amount of meat and poultry produced in the European Union stood at 49M tons, remaining stable against 2018. The total output volume increased at an average annual rate of +1.1% from 2012 to 2019; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years.

The countries with the highest volumes of meat and poultry production in 2019 were Germany (8.2M tons), Spain (7.2M tons), and France (5.6M tons), with a combined 43% share of total production. These countries were followed by Poland, the UK, Italy, the Netherlands, Denmark, Belgium, Ireland, Romania, Hungary, and Austria, which accounted for a further 49%.

From 2012 to 2019, the most notable growth rate in terms of meat and poultry production, amongst the leading producing countries, was attained by Poland, while meat and poultry production for the other leaders experienced more modest paces of growth.

Producing Animals and Yield in the EU

In 2019, the number of animals slaughtered for meat and poultry production in the European Union amounted to 8.3B heads, approximately mirroring 2018 figures. This number increased at an average annual rate of +1.8% from 2012 to 2019; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period.

The average meat and poultry yield totaled 5,902 kg per 1000 heads in 2019, therefore, remained relatively stable against the previous year's figure. In general, the yield, however, showed a relatively flat trend pattern.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the meat and poultry market in the EU. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 1108 - Meat of asses
  • FCL 1089 - Meat of pigeons and other birds nes
  • FCL 947 - Buffalo meat
  • FCL 1127 - Meat of camels
  • FCL 867 - Meat of cattle
  • FCL 870 - Meat of cattle, boneless
  • FCL 1058 - Chicken meat
  • FCL 1069 - Duck meat
  • FCL 1017 - Goat meat
  • FCL 1073 - Goose meat
  • FCL 1097 - Horse meat
  • FCL 1111 - Meat of mules
  • FCL 1158 - Meat of other domestic camelids
  • FCL 1151 - Meat of other domestic rodents
  • FCL 1035 - Pig meat
  • FCL 1141 - Rabbit meat
  • FCL 977 - Meat of sheep
  • FCL 1080 - Turkey meat

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in the EU, split by region and country
  • Trade (exports and imports) in the EU
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
    3. PRODUCING ANIMALS AND YIELD BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Austria
    • Belgium
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Latvia
    • Lithuania
    • Luxembourg
    • Malta
    • Netherlands
    • Poland
    • Portugal
    • Romania
    • Slovakia
    • Slovenia
    • Spain
    • Sweden

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Producing Animals, By Country, 2012-2023
    7. Yield, By Country, 2012-2023
    8. Imports, In Physical Terms, By Country, 2012–2023
    9. Imports, In Value Terms, By Country, 2012–2023
    10. Import Prices, By Country Of Destination, 2012–2023
    11. Exports, In Physical Terms, By Country, 2012–2023
    12. Exports, In Value Terms, By Country, 2012–2023
    13. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Yield And Growth
    12. Exports And Growth
    13. Export Prices And Growth
    14. Market Size And Growth
    15. Per Capita Consumption
    16. Imports And Growth
    17. Import Prices
    18. Production, In Physical Terms, 2012–2023
    19. Production, In Value Terms, 2012–2023
    20. Producing Animals, 2012–2023
    21. Yield, 2012–2023
    22. Production, By Country, 2023
    23. Production, In Physical Terms, By Country, 2012–2023
    24. Producing Animals, By Country, 2023
    25. Producing Animals, By Country, 2012-2023
    26. Yield, By Country, 2012-2023
    27. Imports, In Physical Terms, 2012–2023
    28. Imports, In Value Terms, 2012–2023
    29. Imports, In Physical Terms, By Country, 2023
    30. Imports, In Physical Terms, By Country, 2012–2023
    31. Imports, In Value Terms, By Country, 2012–2023
    32. Import Prices, By Country, 2012–2023
    33. Exports, In Physical Terms, 2012–2023
    34. Exports, In Value Terms, 2012–2023
    35. Exports, In Physical Terms, By Country, 2023
    36. Exports, In Physical Terms, By Country, 2012–2023
    37. Exports, In Value Terms, By Country, 2012–2023
    38. Export Prices, 2012–2023

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