EU Mixed Fruit and Vegetable Juice Market - France Is the Largest and Fastest-Growing Consumer

IndexBox has just published a new report: 'EU - Mixtures Of Fruit And Vegetable Juices - Market Analysis, Forecast, Size, Trends And Insights'. Here is a summary of the report's key findings.

The revenue of the mixed juices market in the European Union amounted to $3B in 2018, flattening at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, mixed juices consumption continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2011 with an increase of 11% against the previous year. The level of mixed juices consumption peaked at $3.2B in 2008; however, from 2009 to 2018, consumption stood at a somewhat lower figure.

Consumption By Country in the EU

The countries with the highest volumes of mixed juices consumption in 2018 were Germany (539K tons), France (496K tons) and the UK (413K tons), together comprising 63% of total consumption.

From 2008 to 2018, the most notable rate of growth in terms of mixed juices consumption, amongst the main consuming countries, was attained by France, while the other leaders experienced more modest paces of growth.

In value terms, France ($670M), the UK ($648M) and Germany ($578M) were the countries with the highest levels of market value in 2018, with a combined 64% share of the total market.

The countries with the highest levels of mixed juices per capita consumption in 2018 were France (7,591 kg per 1000 persons), Germany (6,555 kg per 1000 persons) and the UK (6,188 kg per 1000 persons).

From 2008 to 2018, the most notable rate of growth in terms of mixed juices per capita consumption, amongst the main consuming countries, was attained by France, while the other leaders experienced more modest paces of growth.

Production in the EU

In 2018, the amount of mixtures of fruit and vegetable juices produced in the European Union amounted to 2.2M tons, reducing by -7.6% against the previous year. In general, mixed juices production continues to indicate a mild deduction. The growth pace was the most rapid in 2016 when production volume increased by 6% y-o-y. Over the period under review, mixed juices production reached its peak figure volume at 2.5M tons in 2008; however, from 2009 to 2018, production stood at a somewhat lower figure.

In value terms, mixed juices production totaled $2.5B in 2018 estimated in export prices. In general, mixed juices production continues to indicate a temperate downturn. The pace of growth was the most pronounced in 2011 with an increase of 14% against the previous year. Over the period under review, mixed juices production attained its peak figure level at $3.1B in 2008; however, from 2009 to 2018, production failed to regain its momentum.

Production By Country in the EU

The countries with the highest volumes of mixed juices production in 2018 were Germany (631K tons), the Netherlands (349K tons) and France (245K tons), together accounting for 55% of total production.

From 2008 to 2018, the most notable rate of growth in terms of mixed juices production, amongst the main producing countries, was attained by France, while the other leaders experienced more modest paces of growth.

Exports in the EU

In 2018, the mixed juices exports in the European Union stood at 960K tons, picking up by 7.6% against the previous year. The total exports indicated a strong increase from 2008 to 2018: its volume increased at an average annual rate of +4.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, mixed juices exports increased by +72.2% against 2015 indices. The most prominent rate of growth was recorded in 2017 with an increase of 33% against the previous year. Over the period under review, mixed juices exports reached their peak figure in 2018 and are likely to continue its growth in the near future.

In value terms, mixed juices exports stood at $1.2B (IndexBox estimates) in 2018. The total exports indicated conspicuous growth from 2008 to 2018: its value increased at an average annual rate of +4.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, mixed juices exports increased by +86.4% against 2015 indices. The most prominent rate of growth was recorded in 2017 with an increase of 30% against the previous year. The level of exports peaked in 2018 and are expected to retain its growth in the near future.

Exports by Country

The Netherlands (334K tons) and Germany (243K tons) represented the main exporters of mixtures of fruit and vegetable juices in 2018, amounting to approx. 35% and 25% of total exports, respectively. It was distantly followed by Spain (110K tons), Belgium (67K tons) and the UK (58K tons), together making up a 24% share of total exports. France (38K tons) and Poland (24K tons) followed a long way behind the leaders.

From 2008 to 2018, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by the UK, while the other leaders experienced more modest paces of growth.

In value terms, the Netherlands ($420M), Germany ($262M) and Spain ($136M) were the countries with the highest levels of exports in 2018, together accounting for 69% of total exports. These countries were followed by the UK, Belgium, France and Poland, which together accounted for a further 21%.

In terms of the main exporting countries, the UK recorded the highest rates of growth with regard to exports, over the last decade, while the other leaders experienced more modest paces of growth.

Export Prices by Country

The mixed juices export price in the European Union stood at $1,233 per ton in 2018, surging by 12% against the previous year. Overall, the mixed juices export price, however, continues to indicate a mild descent. The most prominent rate of growth was recorded in 2011 when the export price increased by 14% y-o-y. Over the period under review, the export prices for mixtures of fruit and vegetable juices reached their maximum at $1,436 per ton in 2008; however, from 2009 to 2018, export prices remained at a lower figure.

Average prices varied somewhat amongst the major exporting countries. In 2018, major exporting countries recorded the following prices: in the UK ($1,568 per ton) and France ($1,284 per ton), while Germany ($1,076 per ton) and Poland ($1,103 per ton) were amongst the lowest.

From 2008 to 2018, the most notable rate of growth in terms of prices was attained by Spain, while the other leaders experienced mixed trends in the export price figures.

Imports in the EU

In 2018, the amount of mixtures of fruit and vegetable juices imported in the European Union stood at 1.1M tons, surging by 9.8% against the previous year. The total imports indicated a resilient increase from 2008 to 2018: its volume increased at an average annual rate of +6.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, mixed juices imports increased by +86.8% against 2012 indices. The most prominent rate of growth was recorded in 2017 with an increase of 46% against the previous year. The volume of imports peaked in 2018 and are expected to retain its growth in the immediate term.

In value terms, mixed juices imports totaled $1.1B (IndexBox estimates) in 2018. The total imports indicated a strong expansion from 2008 to 2018: its value increased at an average annual rate of +6.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, mixed juices imports increased by +60.7% against 2015 indices. The most prominent rate of growth was recorded in 2017 with an increase of 44% year-to-year. The level of imports peaked in 2018 and are likely to continue its growth in the near future.

Imports by Country

The UK (292K tons) and France (289K tons) represented roughly 55% of total imports of mixtures of fruit and vegetable juices in 2018. Germany (151K tons) ranks next in terms of the total imports with a 14% share, followed by the Netherlands (5.5%) and Belgium (4.9%). Sweden (30K tons), Austria (24K tons), Denmark (21K tons), Portugal (19K tons), Spain (17K tons) and Poland (16K tons) followed a long way behind the leaders.

From 2008 to 2018, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by the UK, while the other leaders experienced more modest paces of growth.

In value terms, the largest mixed juices importing markets in the European Union were France ($277M), the UK ($252M) and Germany ($202M), with a combined 65% share of total imports.

The UK recorded the highest rates of growth with regard to imports, among the main importing countries over the last decade, while the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2018, the mixed juices import price in the European Union amounted to $1,071 per ton, remaining stable against the previous year. In general, the mixed juices import price, however, continues to indicate a moderate reduction. The most prominent rate of growth was recorded in 2011 when the import price increased by 9.3% year-to-year. The level of import price peaked at $1,365 per ton in 2008; however, from 2009 to 2018, import prices failed to regain their momentum.

There were significant differences in the average prices amongst the major importing countries. In 2018, the country with the highest price was Poland ($1,575 per ton), while Portugal ($715 per ton) was amongst the lowest.

From 2008 to 2018, the most notable rate of growth in terms of prices was attained by Denmark, while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Market Intelligence Platform