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Marketplace Brand Analysis: Lattafa Dominates with 22% Share, While Premium Brands Like Tom Ford Show High-Price Elasticity
Aug 11, 2025

Marketplace Brand Analysis: Lattafa Dominates with 22% Share, While Premium Brands Like Tom Ford Show High-Price Elasticity

1. Introduction

Understanding brand positioning on marketplaces is critical for optimizing pricing, assortment, and marketing strategies. This analysis leverages IndexBox data to evaluate brand performance across key metrics—ratings, reviews, pricing, and sales volume—to uncover actionable insights for market leaders and niche players.

2. Methodology

The analysis is based on aggregated marketplace data, visualized through five key IndexBox dashboards:

  • Scatter Plot (Rating vs. Reviews) – Identifies brand perception strength.
  • Scatter Plot (Avg Price vs. Sales Volume) – Assesses pricing elasticity and demand.
  • Histogram (Price Distribution with KDE) – Highlights pricing trends and anomalies.
  • Pie Chart (Market Share by Sales Volume) – Measures brand dominance.
  • Boxplot (Price Distribution by Top-5 Brands) – Evaluates price variability.

    • 3. Rating vs. Reviews: Brand Perception Quadrants

    The scatter plot divides brands into four segments:

    SegmentBrandsRecommendations
    Star Brands (High Rating + Many Reviews) Lattafa, Versace Reinforce loyalty programs, expand premium offerings.
    Rising Brands (Low Rating + Many Reviews) Al-Rehab Improve product quality, address negative feedback.
    Niche Brands (High Rating + Few Reviews) YSL, Tom Ford Boost visibility via influencer marketing.
    Problematic Brands (Low Rating + Few Reviews) MOBETTER FRAGRANCE OILS Reassess product-market fit or exit.

    Key Insight: Brands like Lattafa dominate with strong ratings and high engagement, while premium brands like Tom Ford need reputation management.

    4. Price vs. Sales Volume: Demand Elasticity & Strategy

    The scatter plot reveals four pricing clusters:

    SegmentBrandsInsight
    High Price / Low Volume Gucci, Tom Ford Premium positioning with limited demand elasticity.
    Low Price / High Volume Lattafa, Armaf Mass-market appeal with high elasticity (+12% sales at -5% price).
    High Price / High Volume Versace, YSL Optimal balance—luxury with strong demand.
    Low Price / Low Volume Victorias Secret Underperformance—requires repositioning.

    Recommendations:

  • Premium brands (Tom Ford, Gucci): Introduce mid-tier SKUs to capture aspirational buyers.
  • Mass-market brands (Lattafa, Armaf): Optimize pricing algorithms for volume growth.

    • 5. Price Distribution: Key Ranges & Assortment Gaps

    The histogram highlights:

  • Peak at $15–$50 (mass-market dominance by Lattafa, Armaf).
  • Luxury spike at $100+ (Tom Ford, Gucci).
  • Gap at $50–$80—opportunity for premium-mid brands.

    • Strategic Move: Brands like Victorias Secret should test $50–$80 pricing to fill the gap.

    6. Market Share: Lattafa Leads (22%), "Others" Hold 24%

    The pie chart shows:

  • Lattafa (22%) dominates, followed by Versace (7.4%) and Armaf (5.6%).
  • "Others" (24%)—fragmented, ripe for M&A or private-label expansion.

    • Action Items:

  • For leaders (Lattafa, Versace): Expand into adjacent categories.
  • For niche players: Differentiate via exclusivity (e.g., limited editions).

    • 7. Boxplot: Price Dispersion Analysis

  • Lattafa ($16–$33): Tight range—consistent value positioning.
  • Tom Ford ($180–$250): Wide dispersion—justifies premium tiers.

    • Recommendation:YSL should reduce outliers to strengthen brand equity.

    8. Custom Search Request

    IndexBox enables on-demand parsing via:

  • Dashboard: “Custom Search Request” panel.
  • API: `POST /api/brand/search` (auto-tracks request status).

    • 9. Conclusion

  • Lattafa's mass-market dominance contrasts with Tom Ford's high-price elasticity.
  • Pricing gaps ($50–$80) present untapped opportunities.
  • Regular monitoring via IndexBox is critical for dynamic strategy adjustments.

    • Next Steps:

  • Premium brands: Test elasticity with tactical discounts.
  • Mass-market leaders: Optimize assortment depth.
  • Niche players: Leverage custom parsing for real-time insights.

    • Methodology Note: Data reflects aggregated marketplace sales, ratings, and pricing as of Q2 2024. IndexBox provides real-time updates via API integration.

    Source: IndexBox Market Intelligence Platform

    1. 1. INTRODUCTION

      Making Data-Driven Decisions to Grow Your Business

      1. REPORT DESCRIPTION
      2. RESEARCH METHODOLOGY AND THE AI PLATFORM
      3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
      4. GLOSSARY AND SPECIFIC TERMS

    2. 2. EXECUTIVE SUMMARY

      A Quick Overview of Market Performance

      1. KEY FINDINGS
      2. MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO

    3. 3. MARKET OVERVIEW

      Understanding the Current State of The Market and its Prospects

      1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      5. MARKET FORECAST TO 2035

    4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

      Finding New Products to Diversify Your Business

      1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
      2. BEST-SELLING PRODUCTS
      3. MOST CONSUMED PRODUCTS
      4. MOST TRADED PRODUCTS
      5. MOST PROFITABLE PRODUCTS FOR EXPORTS

    5. 5. MOST PROMISING SUPPLYING COUNTRIES

      Choosing the Best Countries to Establish Your Sustainable Supply Chain

      1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
      2. TOP PRODUCING COUNTRIES
      3. TOP EXPORTING COUNTRIES
      4. LOW-COST EXPORTING COUNTRIES

    6. 6. MOST PROMISING OVERSEAS MARKETS

      Choosing the Best Countries to Boost Your Export

      1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
      2. TOP CONSUMING MARKETS
      3. UNSATURATED MARKETS
      4. TOP IMPORTING MARKETS
      5. MOST PROFITABLE MARKETS

    7. 7. PRODUCTION

      The Latest Trends and Insights into The Industry

      1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

    8. 8. IMPORTS

      The Largest Import Supplying Countries

      1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
      3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

    9. 9. EXPORTS

      The Largest Destinations for Exports

      1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
      3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

    10. 10. PROFILES OF MAJOR PRODUCERS

      The Largest Producers on The Market and Their Profiles

    11. LIST OF TABLES

      1. Key Findings In 2024
      2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
      4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
      5. Imports, In Physical Terms, By Country, 2012–2024
      6. Imports, In Value Terms, By Country, 2012–2024
      7. Import Prices, By Country, 2012–2024
      8. Exports, In Physical Terms, By Country, 2012–2024
      9. Exports, In Value Terms, By Country, 2012–2024
      10. Export Prices, By Country, 2012–2024

    12. LIST OF FIGURES

      1. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
      3. Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      4. Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      5. Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      6. Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
      8. Market Volume Forecast to 2035
      9. Market Value Forecast to 2035
      10. Market Size and Growth, By Product
      11. Average Per Capita Consumption, By Product
      12. Exports and Growth, By Product
      13. Export Prices and Growth, By Product
      14. Production Volume and Growth
      15. Exports and Growth
      16. Export Prices and Growth
      17. Market Size and Growth
      18. Per Capita Consumption
      19. Imports and Growth
      20. Import Prices
      21. Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      22. Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      23. Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      24. Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      25. Imports, In Physical Terms, By Country, 2024
      26. Imports, In Physical Terms, By Country, 2012–2024
      27. Imports, In Value Terms, By Country, 2012–2024
      28. Import Prices, By Country, 2012–2024
      29. Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      30. Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      31. Exports, In Physical Terms, By Country, 2024
      32. Exports, In Physical Terms, By Country, 2012–2024
      33. Exports, In Value Terms, By Country, 2012–2024
      34. Export Prices, By Country, 2012–2024

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