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Lattafa Dominates with 22% Market Share, Premium Brands Show High Price Elasticity
Aug 13, 2025

Lattafa Dominates with 22% Market Share, Premium Brands Show High Price Elasticity

Understanding brand positioning and market dynamics is critical for strategic decision-making. This analysis leverages IndexBox data to dissect brand performance across key metrics, including ratings, reviews, pricing, and sales volume, providing actionable insights for optimizing market strategies.

Methodology

The data is sourced from IndexBox monitoring tools tracking the Amazon marketplace in the United States, with delivery location ZIP code 60007. The dataset reflects product categories based on specified search keywords. For detailed brand metrics, refer to the Brands section of IndexBox.

Rating vs Reviews: Quadrant Analysis

The scatter plot segments brands into four quadrants: Star Brands (e.g., Yves Saint Laurent, Versace), Rising Brands (e.g., Lattafa, Tom Ford), Niche Brands (e.g., Gucci, Victorias Secret), and Problematic Brands (e.g., MOBETTER FRAGRANCE OILS, Al-Rehab). Star Brands should focus on maintaining quality and leveraging social proof, while Rising Brands need to address quality gaps. Niche Brands can expand reach through targeted campaigns, and Problematic Brands require product and marketing overhauls.

Price vs Sales Volume: Demand Elasticity

Low-price brands like Lattafa and Al-Rehab achieve high sales volumes, while premium brands (e.g., Tom Ford, Gucci) exhibit lower elasticity. Versace and Yves Saint Laurent strike a balance with moderate prices and high volumes. Recommendations include optimizing price points for premium brands and expanding SKUs for volume-driven players.

Price Distribution: Segmentation Insights

The histogram reveals a right-skewed distribution, with 70% of products priced below $50. Premium outliers (e.g., >$200) represent niche demand. Brands should segment assortments into budget (<$50), mid-tier ($50–$150), and premium (>$150) to cater to distinct customer segments.

Market Share: Leadership and Diversification

Lattafa leads with 22% share, followed by Versace (7.4%) and Armaf (5.6%). The "Others" category (24.5%) highlights fragmentation. Leaders should defend share through innovation, while smaller brands can target underserved niches via differentiation.

Boxplot: Price Dispersion Analysis

Yves Saint Laurent shows the widest price range ($6–$210), while MOBETTER FRAGRANCE OILS has no variability. Brands with narrow ranges (e.g., Victorias Secret) should introduce tiered pricing, while premium brands can leverage bundling to justify higher price points.

Custom Search Request

IndexBox enables on-demand parsing via the Custom Search Request panel or API (POST /api/brand/search), allowing users to save parameters and track request statuses for real-time insights.

Conclusion

Key takeaways include Lattafa's volume dominance, premium brands' pricing challenges, and opportunities for assortment segmentation. Regular monitoring via IndexBox ensures agility in responding to market shifts.

Source: IndexBox Market Intelligence Platform

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    5. MARKET FORECAST TO 2035

  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORTS

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    6. Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    8. Market Volume Forecast to 2035
    9. Market Value Forecast to 2035
    10. Market Size and Growth, By Product
    11. Average Per Capita Consumption, By Product
    12. Exports and Growth, By Product
    13. Export Prices and Growth, By Product
    14. Production Volume and Growth
    15. Exports and Growth
    16. Export Prices and Growth
    17. Market Size and Growth
    18. Per Capita Consumption
    19. Imports and Growth
    20. Import Prices
    21. Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    22. Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    23. Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    24. Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country, 2012–2024
    29. Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    30. Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country, 2012–2024

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