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U.S. - Potato - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Feb 1, 2025

U.S. - Potato - Market Analysis, Forecast, Size, Trends and Insights

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Oct 19, 2024

Potato Market Projections in the United States through 2030

The potato market in the United States has historically exhibited variable trends in both consumption volume and value. As per the data acquired from the IndexBox market intelligence platform, we are able to forecast the future trajectory of the potato market in the United States through 2030. This analysis is based on data trends in consumption volume and value dating back to 2007.

Historical Data Overview

Let's first delve into the historical data to understand the past consumption patterns of potatoes in the United States. The consumption volume data string from IndexBox reveals a noticeable fluctuation over the years.

From 2007 to 2012, the consumption volume saw minor fluctuations, with 2007 starting at approximately 20.386 million tons and peaking in 2012 at 20.995 million tons. This period depicted stability in potato consumption with a slight increase, showing the popularity of potatoes in the American diet.

However, post-2012, there was a gradual decline, reaching 18.377 million tons by 2010, recovering marginally to 19.046 million tons by 2020. This steady decline could be attributed to changing dietary preferences or agricultural policies affecting potato production.

The consumption value, referenced in dollar value, also showed a similar fluctuating pattern but with different peak years. Notably, in dollars, the value was $9.375 billion in 2007 and rose to $10.108 billion by 2008, suggesting possibly higher prices or value addition at that point, despite a decline in consumption volume that year.

Analysis of Recent Trends

From 2018 to the present, consumption volumes went from 20.426 million tons in 2018 to 18.243 million tons in 2023. While volume decreased, the value depicted by the IndexBox data shows a different trajectory, with increases from a lower point of $8.609 billion in 2021 to $10.182 billion in 2023. This can be indicative of increased prices, diversification in types of products, or market strategies effectively increasing the inherent value of potatoes beyond simple volume metrics.

This data analysis indicates an interesting discrepancy between volume and value, posing questions about market prices, consumer preferences, and value-added products entering the market. The volume decrease might also be part of a supply-side adjustment in production, facing challenges like droughts or changes in farming land allocation.

Potato Market Forecast Till 2030

With this historical understanding, let us forecast the market of potatoes in the United States up to 2030. Utilizing trend analysis, growth regression models, and considering socio-economic factors that influence agricultural markets, one can project both potential scenarios of growth and decline.

The baseline forecast suggests a gradual stabilization in consumption volume, potentially due to an equilibrium between supply limitations and consumer demand rebounding with innovative product offerings and marketing in diverse culinary environments, especially in an increasingly globalized and fusion-oriented food culture. By 2030, the consumption volume could be expected to stabilize around 18 million tons, with minor fluctuations based on ecological and policy changes. Factors such as sustainability trends could also push for organic and locally grown potatoes, impacting volume but improving value metrics.

The value, however, is likely to continue its upward trend, possibly reaching $12 billion by 2030. This reflects changing consumer behavior, with more people willing to pay for premium potato products such as organics and specialty varieties. Additionally, inflation and economic recovery are likely to affect price settings positively, increasing overall value despite volume trends. Value addition through processing, branding, and diversification into potato derivatives can substantiate this upward trajectory in market valuation.

Factors Influencing the Future Market

Several key factors will influence this forecasted pattern:

  • Socioeconomic Factors: Changes in disposable income, urbanization, and dietary preferences may lead to altered consumption patterns, impacting overall demand.
  • Agricultural Innovation: Biotechnology, precision farming, and advances in agro-tech also play critical roles. Innovations might mitigate adverse conditions improving yield volumes.
  • Environmental Policies: As sustainability becomes a focal point, initiatives to reduce carbon footprints through local production may impact traditional supply chains and volumes.
  • Market Dynamics: The potato market is sensitive to international relations and trade agreements, which may influence import-export dynamics affecting domestic consumption trends.

Conclusion

The future of the potato market in the United States encompasses multifaceted dynamics driven by historical data trends and various influencing factors. As observed, increases in value alongside relatively stable or declining volumes indicate market adaptation. The continuation of these patterns suggests robust opportunities for stakeholders to innovate within the potatoes' market framework, aligning with emerging consumer preferences and sustainability standards. This detailed market forecast has been made possible with insights from the IndexBox market intelligence platform, highlighting its usefulness in generating foresight for agricultural markets.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the potato market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 116 - Potatoes

Country coverage:

  • United States

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION, HARVESTED AREA AND YIELD

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption In 2012-2024
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country Of Origin, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country Of Destination, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
    5. Trade Balance, In Physical Terms, 2012-2024
    6. Trade Balance, In Value Terms, 2012-2024
    7. Per Capita Consumption, 2012-2024
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Yield And Growth
    16. Exports And Growth
    17. Export Prices And Growth
    18. Market Size And Growth
    19. Per Capita Consumption
    20. Imports And Growth
    21. Import Prices
    22. Production, In Physical Terms, 2012–2024
    23. Production, In Value Terms, 2012–2024
    24. Area Harvested, 2012–2024
    25. Yield, 2012–2024
    26. Imports, In Physical Terms, 2012–2024
    27. Imports, In Value Terms, 2012–2024
    28. Imports, In Physical Terms, By Country, 2024
    29. Imports, In Physical Terms, By Country, 2012–2024
    30. Imports, In Value Terms, By Country, 2012–2024
    31. Import Prices, By Country Of Origin, 2012–2024
    32. Exports, In Physical Terms, 2012–2024
    33. Exports, In Value Terms, 2012–2024
    34. Exports, In Physical Terms, By Country, 2024
    35. Exports, In Physical Terms, By Country, 2012–2024
    36. Exports, In Value Terms, By Country, 2012–2024
    37. Export Prices, By Country Of Destination, 2012–2024

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