Robust Demand for Salad Kits and Organic Food Drives the U.S. Lettuce Market
Jun 30, 2021
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During the pandemic, demand for lettuce in the HoReCa sector fell but was offset by growth in sales to the retail segment. The balance between supply and demand on the market was maintained due to a large lettuce harvest in 2020, an increase in imported supply, and a decline in exports. This enabled prices to remain stable. For the past five years, the share of organic lettuce on the market doubled, reaching 7% and will continue to grow.