Global Shampoo Market to See Robust Growth with CAGR of +5.4% Through 2030

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The global shampoo market is poised for significant growth, driven by increasing demand worldwide. Forecasts show a projected CAGR of +5.4% in volume and +6.6% in value from 2024 to 2030, leading to a market volume of 11M tons and a value of $38.7B by the end of 2030.

Market Forecast

Driven by increasing demand for shampoos worldwide, the market is expected to continue an upward consumption trend over the next six years. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +5.4% for the period from 2024 to 2030, which is projected to bring the market volume to 11M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +6.6% for the period from 2024 to 2030, which is projected to bring the market value to $38.7B (in nominal wholesale prices) by the end of 2030.

Consumption

World Consumption of Shampoos

Global shampoo consumption was estimated at 7.9M tons in 2024, approximately reflecting the previous year's figure. In general, the total consumption indicated a moderate increase from 2013 to 2024: its volume increased at an average annual rate of +2.4% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -0.1% against 2022 indices. As a result, consumption reached the peak volume of 14M tons. From 2020 to 2024, the growth of the global consumption remained at a lower figure.

The global shampoo market size amounted to $26.4B in 2024, remaining relatively unchanged against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a moderate increase from 2013 to 2024: its value increased at an average annual rate of +3.5% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -1.6% against 2022 indices. As a result, consumption reached the peak level of $33.9B. From 2020 to 2024, the growth of the global market remained at a somewhat lower figure.

Consumption By Country

The countries with the highest volumes of consumption in 2024 were China (1.2M tons), Turkey (1.1M tons) and the United States (737K tons), together comprising 39% of global consumption.

From 2013 to 2024, the biggest increases were recorded for Turkey (with a CAGR of +5.5%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the largest shampoo markets worldwide were the United States ($4.9B), China ($2.8B) and Turkey ($2.3B), together accounting for 38% of the global market.

In terms of the main consuming countries, the United States, with a CAGR of +8.4%, recorded the highest growth rate of market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

In 2024, the highest levels of shampoo per capita consumption was registered in Turkey (13 kg per person), followed by the United States (2.2 kg per person), Japan (1.7 kg per person) and Russia (1.4 kg per person), while the world average per capita consumption of shampoo was estimated at 1 kg per person.

From 2013 to 2024, the average annual rate of growth in terms of the shampoo per capita consumption in Turkey totaled +4.3%. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: the United States (+4.4% per year) and Japan (+2.1% per year).

Production

World Production of Shampoos

In 2024, global production of shampoos stood at 7.9M tons, approximately reflecting 2023. Over the period under review, the total production indicated measured growth from 2013 to 2024: its volume increased at an average annual rate of +2.2% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, production decreased by -0.1% against 2022 indices. The most prominent rate of growth was recorded in 2019 when the production volume increased by 32%. As a result, production attained the peak volume of 14M tons. From 2020 to 2024, global production growth remained at a lower figure.

In value terms, shampoo production expanded slightly to $26.4B in 2024 estimated in export price. In general, the total production indicated a moderate expansion from 2013 to 2024: its value increased at an average annual rate of +3.4% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, production decreased by -1.8% against 2022 indices. The growth pace was the most rapid in 2019 with an increase of 25%. As a result, production attained the peak level of $33.8B. From 2020 to 2024, global production growth remained at a lower figure.

Production By Country

The countries with the highest volumes of production in 2024 were China (1.2M tons), Turkey (1.2M tons) and the United States (675K tons), with a combined 39% share of global production. India, France, Italy, Pakistan, Indonesia, Brazil and Thailand lagged somewhat behind, together comprising a further 24%.

From 2013 to 2024, the biggest increases were recorded for Indonesia (with a CAGR of +6.5%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Shampoos

In 2024, purchases abroad of shampoos decreased by -8.8% to 1.5M tons, falling for the second year in a row after two years of growth. In general, imports showed a relatively flat trend pattern. The growth pace was the most rapid in 2016 with an increase of 7.2%. Over the period under review, global imports reached the maximum at 1.7M tons in 2022; however, from 2023 to 2024, imports remained at a lower figure.

In value terms, shampoo imports dropped slightly to $6.9B in 2024. The total import value increased at an average annual rate of +2.7% from 2013 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 when imports increased by 10%. Over the period under review, global imports attained the maximum at $7B in 2023, and then fell in the following year.

Imports By Country

The United States (109K tons), the UK (77K tons), Russia (51K tons), China (50K tons), Germany (49K tons), France (49K tons), Spain (47K tons), the Philippines (47K tons) and Poland (43K tons) represented roughly 35% of total imports in 2024. Canada (37K tons) followed a long way behind the leaders.

From 2013 to 2024, the biggest increases were recorded for China (with a CAGR of +16.9%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the largest shampoo importing markets worldwide were the United States ($457M), China ($424M) and the UK ($277M), together accounting for 17% of global imports.

China, with a CAGR of +22.5%, saw the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2024, the average shampoo import price amounted to $4,559 per ton, rising by 7.4% against the previous year. Over the last eleven years, it increased at an average annual rate of +2.9%. The pace of growth appeared the most rapid in 2023 when the average import price increased by 10% against the previous year. Over the period under review, average import prices hit record highs in 2024 and is likely to see steady growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($8,554 per ton), while Poland ($3,093 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by the UK (+8.7%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Shampoos

For the third consecutive year, the global market recorded decline in overseas shipments of shampoos, which decreased by -10.4% to 1.5M tons in 2024. In general, exports recorded a slight setback. The pace of growth was the most pronounced in 2019 with an increase of 6.9%. The global exports peaked at 1.7M tons in 2021; however, from 2022 to 2024, the exports remained at a lower figure.

In value terms, shampoo exports reduced to $5.9B in 2024. The total export value increased at an average annual rate of +1.1% over the period from 2013 to 2024; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of 9.3% against the previous year. The global exports peaked at $6.5B in 2023, and then fell in the following year.

Exports By Country

The biggest shipments were from France (170K tons), Thailand (129K tons), Mexico (88K tons), Italy (85K tons), Poland (79K tons), China (78K tons), Turkey (73K tons), Germany (70K tons) and Spain (65K tons), together amounting to 57% of total export. Romania (61K tons) followed a long way behind the leaders.

From 2013 to 2024, the biggest increases were recorded for Spain (with a CAGR of +7.2%), while shipments for the other global leaders experienced more modest paces of growth.

In value terms, France ($597M), Thailand ($407M) and Germany ($354M) appeared to be the countries with the highest levels of exports in 2024, together comprising 23% of global exports. Italy, Spain, Poland, Romania, Mexico, China and Turkey lagged somewhat behind, together accounting for a further 28%.

In terms of the main exporting countries, Spain, with a CAGR of +8.7%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

The average shampoo export price stood at $4,003 per ton in 2024, approximately mirroring the previous year. Over the last eleven years, it increased at an average annual rate of +2.2%. The pace of growth was the most pronounced in 2018 an increase of 9.9% against the previous year. Over the period under review, the average export prices reached the peak figure in 2024 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Germany ($5,027 per ton), while China ($2,253 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Italy (+4.1%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform