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World - Soap - Market Analysis, Forecast, Size, Trends And Insights
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View PricingGlobal Soap Market: Continued Growth Expected with CAGR of +3.3% Over Next Six Years
IndexBox has just published a new report: World - Soap - Market Analysis, Forecast, Size, Trends And Insights.
The soap market is projected to maintain an upward consumption trend due to rising demand. It is estimated to grow at a CAGR of +3.3% in volume and +5.1% in value, leading to a market volume of 25M tons and a value of $66.2B by 2030.
Market Forecast
Driven by increasing demand for soap worldwide, the market is expected to continue an upward consumption trend over the next six years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +3.3% for the period from 2024 to 2030, which is projected to bring the market volume to 25M tons by the end of 2030.
In value terms, the market is forecast to increase with an anticipated CAGR of +5.1% for the period from 2024 to 2030, which is projected to bring the market value to $66.2B (in nominal wholesale prices) by the end of 2030.
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Consumption
World Consumption of Soap
In 2024, consumption of soap was finally on the rise to reach 21M tons for the first time since 2021, thus ending a two-year declining trend. Overall, the total consumption indicated perceptible growth from 2013 to 2024: its volume increased at an average annual rate of +3.9% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -2.8% against 2021 indices. Over the period under review, global consumption reached the maximum volume at 21M tons in 2021; however, from 2022 to 2024, consumption failed to regain momentum.
The global soap market size expanded remarkably to $49.1B in 2024, picking up by 5.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated measured growth from 2013 to 2024: its value increased at an average annual rate of +4.2% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -7.6% against 2021 indices. Global consumption peaked at $53.2B in 2021; however, from 2022 to 2024, consumption failed to regain momentum.
Consumption By Country
China (2.9M tons) constituted the country with the largest volume of soap consumption, accounting for 14% of total volume. Moreover, soap consumption in China exceeded the figures recorded by the second-largest consumer, India (1.4M tons), twofold. The United States (1.1M tons) ranked third in terms of total consumption with a 5.3% share.
In China, soap consumption increased at an average annual rate of +3.9% over the period from 2013-2024. The remaining consuming countries recorded the following average annual rates of consumption growth: India (+5.8% per year) and the United States (+3.0% per year).
In value terms, the largest soap markets worldwide were Japan ($7.7B), China ($5.7B) and India ($3.6B), with a combined 34% share of the global market. The United States, Pakistan, Brazil, Indonesia, Bangladesh, Italy and Nigeria lagged somewhat behind, together accounting for a further 22%.
Nigeria, with a CAGR of +12.6%, recorded the highest growth rate of market size in terms of the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.
The countries with the highest levels of soap per capita consumption in 2024 were Italy (9.4 kg per person), Japan (5.5 kg per person) and Indonesia (3.7 kg per person).
From 2013 to 2024, the most notable rate of growth in terms of consumption, amongst the key consuming countries, was attained by Nigeria (with a CAGR of +9.4%), while consumption for the other global leaders experienced more modest paces of growth.
Production
World Production of Soap
In 2024, production of soap was finally on the rise to reach 21M tons after two years of decline. In general, the total production indicated measured growth from 2013 to 2024: its volume increased at an average annual rate of +3.6% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, production decreased by -3.1% against 2021 indices. The growth pace was the most rapid in 2020 with an increase of 18%. Over the period under review, global production hit record highs at 21M tons in 2021; however, from 2022 to 2024, production failed to regain momentum.
In value terms, soap production reached $48.6B in 2024 estimated in export price. Overall, the total production indicated a tangible expansion from 2013 to 2024: its value increased at an average annual rate of +4.2% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, production decreased by -8.0% against 2021 indices. The growth pace was the most rapid in 2020 when the production volume increased by 27%. Over the period under review, global production attained the peak level at $52.8B in 2021; however, from 2022 to 2024, production stood at a somewhat lower figure.
Production By Country
The country with the largest volume of soap production was China (3.7M tons), accounting for 18% of total volume. Moreover, soap production in China exceeded the figures recorded by the second-largest producer, Indonesia (1.6M tons), twofold. India (1.2M tons) ranked third in terms of total production with a 6% share.
From 2013 to 2024, the average annual rate of growth in terms of volume in China totaled +4.9%. The remaining producing countries recorded the following average annual rates of production growth: Indonesia (+4.5% per year) and India (+4.7% per year).
Imports
World Imports of Soap
In 2024, overseas purchases of soap decreased by -5.9% to 6.1M tons for the first time since 2021, thus ending a two-year rising trend. The total import volume increased at an average annual rate of +2.1% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2020 with an increase of 14% against the previous year. As a result, imports reached the peak of 7.1M tons. From 2021 to 2024, the growth of global imports remained at a lower figure.
In value terms, soap imports dropped to $15B in 2024. In general, total imports indicated a tangible increase from 2013 to 2024: its value increased at an average annual rate of +3.9% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports decreased by -5.7% against 2022 indices. The pace of growth was the most pronounced in 2020 when imports increased by 25% against the previous year. Over the period under review, global imports reached the peak figure at $15.9B in 2022; however, from 2023 to 2024, imports remained at a lower figure.
Imports By Country
In 2024, the United States (708K tons), distantly followed by Germany (249K tons), Canada (240K tons), the Netherlands (213K tons), India (208K tons), the UK (206K tons), France (180K tons), the United Arab Emirates (151K tons), the Philippines (137K tons) and China (129K tons) represented the main importers of soap, together constituting 40% of total imports. The following importers - Germany (249K tons), Canada (240K tons), the Netherlands (213K tons), India (208K tons), the UK (206K tons), France (180K tons), the United Arab Emirates (151K tons), the Philippines (137K tons) and China (129K tons) - together made up 28% of total imports.
From 2013 to 2024, average annual rates of growth with regard to soap imports into the United States stood at +8.8%. At the same time, India (+17.1%), the Philippines (+11.1%), China (+7.3%), the Netherlands (+5.9%), Canada (+3.8%), Germany (+2.2%) and the UK (+1.1%) displayed positive paces of growth. Moreover, India emerged as the fastest-growing importer imported in the world, with a CAGR of +17.1% from 2013-2024. France experienced a relatively flat trend pattern. By contrast, the United Arab Emirates (-3.3%) illustrated a downward trend over the same period. From 2013 to 2024, the share of the United States and India increased by +5.9 and +2.7 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, the largest soap importing markets worldwide were the United States ($1.8B), China ($1.1B) and Canada ($740M), together comprising 24% of global imports.
China, with a CAGR of +23.6%, recorded the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.
Imports By Type
The imports of the three major types of soap, namely organic surface-active products for washing the skin, soap and organic surface-active products in bars for toilet use and soap in different forms, represented more than two-thirds of total import. It was distantly followed by soap and organic surface-active products in bars other than for toilet use (1.3M tons), mixing up a 22% share of total imports.
From 2013 to 2024, the most notable rate of growth in terms of purchases, amongst the main imported products, was attained by organic surface-active products for washing the skin (with a CAGR of +4.9%), while imports for the other products experienced more modest paces of growth.
In value terms, organic surface-active products for washing the skin ($6.7B), soap and organic surface-active products in bars for toilet use ($4B) and soap and organic surface-active products in bars other than for toilet use ($2.2B) constituted the products with the highest levels of imports in 2024, together accounting for 87% of global imports.
Among the main imported products, organic surface-active products for washing the skin, with a CAGR of +7.5%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other products experienced more modest paces of growth.
Import Prices By Type
The average soap import price stood at $2,458 per ton in 2024, approximately equating the previous year. Over the last eleven-year period, it increased at an average annual rate of +1.8%. The growth pace was the most rapid in 2021 an increase of 16% against the previous year. Global import price peaked in 2024 and is expected to retain growth in the near future.
Prices varied noticeably by the product type; the product with the highest price was organic surface-active products for washing the skin ($3,815 per ton), while the price for soap in different forms ($1,398 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by skin organic surface-active products (+2.5%), while the other products experienced more modest paces of growth.
Import Prices By Country
The average soap import price stood at $2,458 per ton in 2024, therefore, remained relatively stable against the previous year. Over the last eleven years, it increased at an average annual rate of +1.8%. The pace of growth appeared the most rapid in 2021 when the average import price increased by 16% against the previous year. Global import price peaked in 2024 and is likely to see steady growth in years to come.
There were significant differences in the average prices amongst the major importing countries. In 2024, amid the top importers, the country with the highest price was China ($8,729 per ton), while the Philippines ($1,462 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by China (+15.2%), while the other global leaders experienced more modest paces of growth.
Exports
World Exports of Soap
In 2024, global soap exports contracted to 6.1M tons, reducing by -13.6% compared with the previous year. The total export volume increased at an average annual rate of +1.4% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2020 with an increase of 16%. As a result, the exports reached the peak of 7.2M tons. From 2021 to 2024, the growth of the global exports failed to regain momentum.
In value terms, soap exports reduced to $14B in 2024. In general, total exports indicated a moderate expansion from 2013 to 2024: its value increased at an average annual rate of +3.0% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2020 with an increase of 24% against the previous year. The global exports peaked at $15.4B in 2023, and then contracted in the following year.
Exports By Country
The shipments of the nine major exporters of soap, namely China, Indonesia, Malaysia, Turkey, Germany, Poland, the United States, Mexico and Italy, represented more than half of total export. Canada (155K tons) took a minor share of total exports.
From 2013 to 2024, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by China (with a CAGR of +10.5%), while the other global leaders experienced more modest paces of growth.
In value terms, China ($1.4B), the United States ($1.2B) and Germany ($974M) appeared to be the countries with the highest levels of exports in 2024, together accounting for 25% of global exports. Poland, Italy, Mexico, Indonesia, Malaysia, Turkey and Canada lagged somewhat behind, together accounting for a further 27%.
Mexico, with a CAGR of +12.1%, recorded the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.
Exports By Type
In 2024, organic surface-active products for washing the skin (1.7M tons), soap and organic surface-active products in bars other than for toilet use (1.6M tons) and soap and organic surface-active products in bars for toilet use (1.5M tons) was the major type of soap in the world, achieving 79% of total export. It was followed by soap in different forms (1.3M tons), creating a 21% share of total exports.
From 2013 to 2024, the biggest increases were recorded for organic surface-active products for washing the skin (with a CAGR of +5.5%), while shipments for the other products experienced mixed trends in the exports figures.
In value terms, the largest types of exported soap were organic surface-active products for washing the skin ($6.1B), soap and organic surface-active products in bars for toilet use ($3.7B) and soap and organic surface-active products in bars other than for toilet use ($2.6B), together accounting for 88% of global exports.
Organic surface-active products for washing the skin, with a CAGR of +7.7%, saw the highest growth rate of the value of exports, in terms of the main exported products over the period under review, while shipments for the other products experienced more modest paces of growth.
Export Prices By Type
In 2024, the average soap export price amounted to $2,278 per ton, rising by 5.2% against the previous year. Over the last eleven years, it increased at an average annual rate of +1.6%. The most prominent rate of growth was recorded in 2021 when the average export price increased by 8.7%. Over the period under review, the average export prices hit record highs in 2024 and is expected to retain growth in the immediate term.
There were significant differences in the average prices amongst the major exported products. In 2024, the product with the highest price was organic surface-active products for washing the skin ($3,661 per ton), while the average price for exports of soap in different forms ($1,273 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by skin organic surface-active products (+2.1%), while the other products experienced more modest paces of growth.
Export Prices By Country
In 2024, the average soap export price amounted to $2,278 per ton, picking up by 5.2% against the previous year. Over the last eleven-year period, it increased at an average annual rate of +1.6%. The pace of growth was the most pronounced in 2021 when the average export price increased by 8.7% against the previous year. The global export price peaked in 2024 and is likely to see steady growth in the near future.
There were significant differences in the average prices amongst the major exporting countries. In 2024, amid the top suppliers, the country with the highest price was the United States ($4,211 per ton), while Indonesia ($922 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Mexico (+3.4%), while the other global leaders experienced more modest paces of growth.
This report provides an in-depth analysis of the global soap market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 20413120 - Soap and organic surface-active products in bars, etc., n.e.c.
- Prodcom 20413150 - Soap in the form of flakes, wafers, granules or powders
- Prodcom 20413180 - Soap in forms excluding bars, cakes or moulded shapes, p aper, wadding, felt and non-wovens impregnated or coated with soap/detergent, flakes, granules or powders
- Prodcom 20421915 - Soap and organic surface-active products in bars, etc., for toilet use
- Prodcom 20421930 - Organic surface-active products and preparations for washing the skin, whether or not containing soap, p.r.s.
Country coverage:
Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:
- USA
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
+ the largest producing countries
Data coverage:
- Global market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Global production, split by region and country
- Global trade (exports and imports)
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Company coverage:
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- CONSUMPTION BY COUNTRY
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
- PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
- IMPORTS FROM 2012–2024
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
- EXPORTS FROM 2012–2024
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
11. COUNTRY PROFILES
The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
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LIST OF TABLES
- Key Findings In 2024
- Market Volume, In Physical Terms, 2012–2024
- Market Value, 2012–2024
- Per Capita Consumption, By Country, 2018–2024
- Production, In Physical Terms, By Country, 2012–2024
- Imports, In Physical Terms, By Country, 2012–2024
- Imports, In Value Terms, By Country, 2012–2024
- Import Prices, By Country Of Destination, 2012–2024
- Exports, In Physical Terms, By Country, 2012–2024
- Exports, In Value Terms, By Country, 2012–2024
- Export Prices, By Country Of Origin, 2012–2024
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2024
- Market Value, 2012–2024
- Consumption, By Country, 2024
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2024
- Production, In Value Terms, 2012–2024
- Production, By Country, 2024
- Production, In Physical Terms, By Country, 2012–2024
- Imports, In Physical Terms, 2012–2024
- Imports, In Value Terms, 2012–2024
- Imports, In Physical Terms, By Country, 2024
- Imports, In Physical Terms, By Country, 2012–2024
- Imports, In Value Terms, By Country, 2012–2024
- Import Prices, By Country, 2012–2024
- Exports, In Physical Terms, 2012–2024
- Exports, In Value Terms, 2012–2024
- Exports, In Physical Terms, By Country, 2024
- Exports, In Physical Terms, By Country, 2012–2024
- Exports, In Value Terms, By Country, 2012–2024
- Export Prices, 2012–2024