South Africa - Domestic Appliances - Market Analysis, Forecast, Size, Trends and Insights
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View PricingSouth Africa Sees 13% Drop in Domestic Appliances Imports, Totaling $483M in 2024
South Africa Domestic Appliances Imports
Domestic appliances imports into South Africa expanded rapidly to 35M units in 2024, growing by 13% compared with 2023. Over the period under review, imports continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2020 with an increase of 179% against the previous year. Imports peaked in 2024 and are expected to retain growth in years to come.
In value terms, domestic appliances imports expanded significantly to $548M (IndexBox estimates) in 2024. Overall, imports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 with an increase of 39% against the previous year. As a result, imports attained the peak of $614M. From 2022 to 2024, the growth of imports remained at a somewhat lower figure.
| COUNTRY | Import Value of Domestic Appliances in South Africa (million USD) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | |
| China | 352 | 311 | 302 | 306 | 335 | 357 | 309 | 425 | 361 | 325 |
| Turkey | 19.0 | 27.1 | 24.6 | 27.3 | 31.3 | 27.8 | 28.4 | 52.4 | 53.9 | 42.4 |
| Italy | 39.1 | 39.4 | 33.9 | 38.8 | 39.4 | 38.1 | 26.3 | 37.6 | 42.6 | 27.4 |
| Germany | 17.3 | 15.4 | 15.0 | 17.3 | 18.0 | 11.3 | 8.5 | 12.8 | 12.1 | 10.7 |
| Malaysia | 8.6 | 5.7 | 6.2 | 7.1 | 6.9 | 7.0 | 7.4 | 7.5 | 8.3 | 7.9 |
| Poland | 24.0 | 13.4 | 13.2 | 14.0 | 13.9 | 15.7 | 9.5 | 10.4 | 13.6 | 6.9 |
| United States | 13.3 | 11.8 | 9.9 | 9.9 | 11.7 | 12.0 | 7.1 | 7.3 | 8.7 | 6.5 |
| South Korea | 23.3 | 15.7 | 9.8 | 5.3 | 4.1 | 4.2 | 3.6 | 5.4 | 5.2 | 5.2 |
| Others | 69.3 | 63.9 | 54.4 | 61.2 | 49.9 | 51.4 | 40.9 | 56.4 | 52.1 | 51.1 |
| Total | 566 | 504 | 469 | 487 | 510 | 525 | 441 | 614 | 557 | 483 |
Imports by Country
In 2023, China (29M units) was the main supplier of domestic appliances to South Africa, with a 91% share of total imports. It was followed by Turkey (262K units), with a 0.8% share of total imports. Malaysia (188K units) ranked third in terms of total imports with a 0.6% share.
From 2014 to 2023, the average annual growth rate of volume from China totaled -1.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+5.5% per year) and Malaysia (+2.8% per year).
In value terms, China ($325M) constituted the largest supplier of domestic appliances to South Africa, comprising 67% of total imports. The second position in the ranking was held by Turkey ($42M), with an 8.8% share of total imports. It was followed by Italy, with a 5.7% share.
From 2014 to 2023, the average annual growth rate of value from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+9.4% per year) and Italy (-3.9% per year).
Imports by Type
Domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines (6.6M units), electric smoothing irons (4.1M units) and electric ovens, cookers, cooking plates, boiling rings, grillers and roasters (3.6M units) were the main products of domestic appliances imports to South Africa, together comprising 40% of total imports. Table, floor, wall, window, ceiling or roof fans, electric shavers, hair-removing appliances and hair clippers, electric water heaters and immersion heaters, iron or steel gas domestic appliances, domestic food grinders and mixers and fruit or vegetable juice extractors, domestic, non-electric, cooking or heating appliances, microwave ovens, electric space heating apparatus and soil heating apparatus, electric hair dryers, hair curlers and curling tongs, vacuum cleaners with motor, domestic electric toasters, household refrigerators and freezers (not combined), combined refrigerators-freezers, non-electric instantaneous or storage water heaters, household washing and drying machines, electric blankets, domestic electric coffee or tea makers, ventilating or eecycling hoods incorporating a fan, iron or steel solid fuel domestic appliances, non-electric air heaters or hot air distributors, household dishwashing machines, iron or steel liquid fuel domestic appliances, electric hand-drying apparatus and vacuum cleaners without motor lagged somewhat behind, together accounting for a further 60%.
From 2014 to 2024, the biggest increases were recorded for iron or steel gas domestic appliances (with a CAGR of +30.5%), while purchases for the other products experienced more modest paces of growth.
In value terms, domestic appliances with the largest imports in South Africa were electric ovens, cookers, cooking plates, boiling rings, grillers and roasters ($72M), microwave ovens ($51M) and combined refrigerators-freezers ($50M), together comprising 31% of total imports. Domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines, household washing and drying machines, household refrigerators and freezers (not combined), domestic, non-electric, cooking or heating appliances, table, floor, wall, window, ceiling or roof fans, vacuum cleaners with motor, domestic food grinders and mixers and fruit or vegetable juice extractors, electric smoothing irons, non-electric instantaneous or storage water heaters, electric water heaters and immersion heaters, domestic electric coffee or tea makers, household dishwashing machines, electric shavers, hair-removing appliances and hair clippers, electric space heating apparatus and soil heating apparatus, iron or steel solid fuel domestic appliances, hair curlers and curling tongs, ventilating or eecycling hoods incorporating a fan, electric hair dryers, domestic electric toasters, iron or steel gas domestic appliances, electric blankets, electric hand-drying apparatus, vacuum cleaners without motor, non-electric air heaters or hot air distributors and iron or steel liquid fuel domestic appliances lagged somewhat behind, together accounting for a further 69%.
Import Prices by Country
In 2023, the domestic appliances price stood at $15 per unit (CIF, South Africa), with a decrease of -17% against the previous year. Over the period under review, the import price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the average import price increased by 207%. Over the period under review, average import prices reached the maximum at $47 per unit in 2019; however, from 2020 to 2023, import prices remained at a lower figure.
As there is only one major supplying country, the average price level is determined by prices for China.
From 2014 to 2023, the rate of growth in terms of prices for China amounted to +0.3% per year.
This report provides an in-depth analysis of the domestic appliances market in South Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 27511400 - Electric blankets
- Prodcom 27521113 - Iron or steel gas domestic cooking appliances and plate warmers, with an oven (including those with subsidiary boilers for central heating, separate ovens for both gas and other fuels)
- Prodcom 27521115 - Iron or steel gas domestic cooking appliances and plate warmers (including those with subsidiary boilers for central heating, for both gas and other fuels, excluding those with ovens)
- Prodcom 27521190 - Other domestic cooking appliances and plate warmers, of iron or steel or of copper, non-electric
- Prodcom 27521234 - Iron or steel gas domestic appliances, including heaters, g rates, fires and braziers, for both gas and other fuels radiators (excluding cooking appliances and plate warmers )
- Prodcom 27521250 - Iron or steel liquid fuel domestic appliances, including heaters, grates, fires and braziers (excluding cooking appliances and plate warmers)
- Prodcom 27521270 - Iron or steel solid fuel domestic appliances, including heaters, g rates, fires and braziers (excluding cooking appliances and plate warmers)
- Prodcom 27521300 - Air heaters or hot air distributors n.e.c., of iron or steel, nonelectric
- Prodcom 27511530 - Table, floor, wall, window, ceiling or roof fans, with a selfcontained electric motor of an output . .125 W
- Prodcom 27511580 - Ventilating or recycling hoods incorporating a fan, with a maximum horizontal side . .120 cm
- Prodcom 27511110 - Combined refrigerators-freezers, with separate external doors
- Prodcom 27511133 - Household-type refrigerators (including compression-type, e lectrical absorption-type) (excluding built-in)
- Prodcom 27511135 - Compression-type built-in refrigerators
- Prodcom 27511150 - Chest freezers of a capacity . .800 litres
- Prodcom 27511170 - Upright freezers of a capacity . .900 litres
- Prodcom 27521400 - Non-electric instantaneous or storage water heaters
- Prodcom 27511200 - Household dishwashing machines
- Prodcom 27511300 - Cloth washing and drying machines, of the household type
- Prodcom 27512123 - Vacuum cleaners with a self-contained electric motor of a power . 1 .500 W and having a dust bag or other receptable capacity . .20 l
- Prodcom 27512125 - Other vacuum cleaners with a self-contained electric motor
- Prodcom 27512410 - Vacuum cleaners, including dry cleaners and wet vacuum cleaners (excluding with self-contained electric motor)
- Prodcom 27512170 - Domestic food grinders, mixers and fruit or vegetable juice extractors, with a self-contained electric motor
- Prodcom 27512200 - Shavers, hair-removing appliances and hair clippers, with selfcontained electric motor
- Prodcom 27512530 - Electric instantaneous water heaters
- Prodcom 27512560 - Electric water heaters and immersion heaters (excluding instantaneous water heaters)
- Prodcom 27512630 - Electric storage heating radiators
- Prodcom 27512650 - Electric radiators, convection heaters and heaters or fires with built-in fans
- Prodcom 27512690 - Other electric space heaters
- Prodcom 27512310 - Electric hair dryers
- Prodcom 27512330 - Electric hairdressing apparatus (including hair curlers, curling tongs) (excluding hair drying hoods, hair dryers)
- Prodcom 27512350 - Electric hand-drying apparatus
- Prodcom 27512370 - Electric smoothing irons
- Prodcom 27512700 - Domestic microwave ovens
- Prodcom 27512810 - Domestic electric cookers with at least an oven and a hob (including combined gas-electric appliances)
- Prodcom 27512830 - Electric cooking plates, boiling rings and hobs for domestic use
- Prodcom 27512850 - Domestic electric grills and roasters
- Prodcom 27512870 - Domestic electric ovens for building-in
- Prodcom 27512890 - Domestic electric ovens (excluding those for building-in, m icrowave ovens)
- Prodcom 27512430 - Domestic electric coffee or tea makers (including percolators)
- Prodcom 27512450 - Domestic electric toasters (including toaster ovens for toasting bread, potatoes or other small items)
- Prodcom 27512900 - Electric heating resistors (excluding of carbon)
Country coverage:
- South Africa
Data coverage:
- Market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Trade (exports and imports) in South Africa
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- MARKET STRUCTURE
- TRADE BALANCE
- PER CAPITA CONSUMPTION
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
- IMPORTS FROM 2012–2024
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
- EXPORTS FROM 2012–2024
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
LIST OF TABLES
- Key Findings In 2024
- Market Volume, In Physical Terms, 2012–2024
- Market Value, 2012–2024
- Per Capita Consumption In 2012-2024
- Imports, In Physical Terms, By Country, 2012–2024
- Imports, In Value Terms, By Country, 2012–2024
- Import Prices, By Country Of Origin, 2012–2024
- Exports, In Physical Terms, By Country, 2012–2024
- Exports, In Value Terms, By Country, 2012–2024
- Export Prices, By Country Of Destination, 2012–2024
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2024
- Market Value, 2012–2024
- Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
- Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
- Trade Balance, In Physical Terms, 2012-2024
- Trade Balance, In Value Terms, 2012-2024
- Per Capita Consumption, 2012-2024
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2024
- Production, In Value Terms, 2012–2024
- Imports, In Physical Terms, 2012–2024
- Imports, In Value Terms, 2012–2024
- Imports, In Physical Terms, By Country, 2024
- Imports, In Physical Terms, By Country, 2012–2024
- Imports, In Value Terms, By Country, 2012–2024
- Import Prices, By Country Of Origin, 2012–2024
- Exports, In Physical Terms, 2012–2024
- Exports, In Value Terms, 2012–2024
- Exports, In Physical Terms, By Country, 2024
- Exports, In Physical Terms, By Country, 2012–2024
- Exports, In Value Terms, By Country, 2012–2024
- Export Prices, By Country Of Destination, 2012–2024
