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South Africa - Wine - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Nov 1, 2024

South Africa - Wine - Market Analysis, Forecast, Size, Trends and Insights

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Jul 14, 2023

South Africa's Wine Price Drops 6%, Averaging $1.8 per Litre

South Africa Wine Export Price in May 2023

In May 2023, the wine price amounted to $1.8 per litre (FOB, South Africa), waning by -5.9% against the previous month. Overall, the export price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in September 2022 an increase of 18% against the previous month. The export price peaked at $1.9 per litre in April 2023, and then contracted in the following month.

There were significant differences in the average prices for the major export markets. In May 2023, the country with the highest price was the United States ($3.3 per litre), while the average price for exports to France ($586 per thousand litres) was amongst the lowest.

From May 2022 to May 2023, the most notable rate of growth in terms of prices was recorded for supplies to Sweden (+2.4%), while the prices for the other major destinations experienced more modest paces of growth.

COUNTRYExport Price of Wine in South Africa (USD per litre)
May 2022Jun 2022Jul 2022Aug 2022Sep 2022Oct 2022Nov 2022Dec 2022Jan 2023Feb 2023Mar 2023Apr 2023May 2023
United States4.04.71.71.11.91.31.44.53.93.83.83.83.3
Botswana3.11.53.02.32.01.81.21.81.92.31.12.32.9
Netherlands2.02.52.32.72.42.71.92.42.42.42.32.62.4
China3.83.02.80.52.82.13.11.83.17.02.33.02.2
Sweden1.51.52.52.52.91.81.81.73.02.61.82.12.1
Namibia1.51.41.51.61.92.43.22.82.71.71.61.91.7
Canada2.02.31.52.01.71.11.21.01.00.81.42.11.5
United Kingdom1.51.31.40.81.41.41.41.81.51.31.61.51.5
Belgium2.12.51.71.91.02.81.22.42.21.01.61.71.5
Denmark1.31.71.51.71.31.21.51.41.01.51.81.41.4
Germany1.01.40.91.11.00.80.90.91.50.91.21.31.2
France0.90.61.01.50.70.70.90.80.60.80.61.30.6
Average1.71.51.61.41.61.51.61.81.91.61.71.91.8

South Africa Wine Export Prices by Type

There were significant differences in the average prices for the major types of exported product. In May 2023, the product with the highest price was sparkling wine ($4.4 per litre), while the average price for exports of wine of fresh grapes (except sparkling wine) stood at $1.7 per litre.

From May 2022 to May 2023, the most notable rate of growth in terms of prices was recorded for the following types: wine of fresh grapes (+0.5%).

South Africa Wine Exports

In May 2023, approximately 31M litres of wine were exported from South Africa; flattening at April 2023. Overall, exports, however, showed a mild slump. The most prominent rate of growth was recorded in March 2023 when exports increased by 51% month-to-month. The exports peaked at 42M litres in June 2022; however, from July 2022 to May 2023, the exports failed to regain momentum.

In value terms, wine exports reduced slightly to $54M (IndexBox estimates) in May 2023. In general, exports, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in March 2023 with an increase of 59% month-to-month. Over the period under review, the exports hit record highs at 65M litres in December 2022; however, from January 2023 to May 2023, the exports stood at a somewhat lower figure.

South Africa Wine Exports by Type

Wine of fresh grapes (except sparkling wine) (30M litres) was the largest type of wine exported from South Africa, accounting for a 98% share of total exports. It was followed by sparkling wine (475K litres), with a 1.6% share of total exports.

From May 2022 to May 2023, the average monthly growth rate of the volume of export of wine of fresh grapes (except sparkling wine) totaled -1.1%.

In value terms, wine of fresh grapes (except sparkling wine) ($52M) remains the largest type of wine exported from South Africa, comprising 96% of total exports. The second position in the ranking was held by sparkling wine ($2.1M), with a 3.9% share of total exports.

From May 2022 to May 2023, the average monthly rate of growth in terms of the export volume of wine of fresh grapes (except sparkling wine) was relatively modest.

South Africa Wine Exports by Country

The UK (7.6M litres) was the main destination for wine exports from South Africa, with a 25% share of total exports. Moreover, wine exports to the UK exceeded the volume sent to the second major destination, Germany (2.7M litres), threefold. The third position in this ranking was held by Namibia (2.4M litres), with a 7.7% share.

From May 2022 to May 2023, the average monthly growth rate of volume to the UK totaled -1.1%. Exports to the other major destinations recorded the following average monthly rates of exports growth: Germany (-5.9% per month) and Namibia (+1.1% per month).

In value terms, the UK ($11M) remains the key foreign market for wine exports from South Africa, comprising 21% of total exports. The second position in the ranking was held by the United States ($5M), with a 9.3% share of total exports. It was followed by Namibia, with a 7.3% share.

From May 2022 to May 2023, the average monthly growth rate of value to the UK was relatively modest. Exports to the other major destinations recorded the following average monthly rates of exports growth: the United States (+5.7% per month) and Namibia (+2.2% per month).

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the wine market in South Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 564 - Wine

Country coverage:

  • South Africa

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in South Africa
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023

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