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U.S. - Roasted Coffee - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Jun 1, 2025

U.S. - Roasted Coffee - Market Analysis, Forecast, Size, Trends And Insights

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Oct 31, 2024

Starbucks CEO Brian Niccol Outlines Strategic Changes to Reinvigorate the Coffee Chain

Brian Niccol, the CEO of Starbucks, detailed the coffee company's latest turnaround strategy during a quarterly conference call on Wednesday, CNBC reports. For three consecutive quarters, Starbucks has witnessed declining sales. However, the company is optimistic that a series of strategic adjustments to its U.S. operations will reverse this trend.

Many of these changes are designed to achieve a specific objective: serve a customized drink to customers in under four minutes. According to Niccol, about 50% of transactions currently meet this benchmark.

As part of the new strategy, Starbucks plans to slow down the opening of new locations and renovations in fiscal 2025, as CFO Rachel Ruggeri informed investors, to allocate capital more strategically. Following the announcement, Starbucks shares remained unchanged in extended trading on Thursday.

1. Addressing Mobile Order and Pay Congestion

Mobile orders, which account for over 30% of Starbucks' U.S. transactions, often lead to crowded counters in cafes. Niccol aims to improve the accuracy of the app's timing and separate mobile order pickups from in-person customers. Additionally, he plans to streamline customization options within the app to aid baristas in maintaining consistency and efficiency.

2. Simplifying an 'Overly Complex' Menu

The Starbucks menu will see simplification as Niccol emphasizes "fewer, better" offerings. A leaner menu will facilitate faster and more consistent drink preparation, aligning with the company's speedy service goals. Some drinks may be removed to meet the four-minute standard, potentially disappointing some customers but ultimately enhancing service quality.

3. Enhancing the Café Experience

Niccol's "Back to Starbucks" plan seeks to reestablish the company's locations as "third places" where customers can work or socialize outside the home and office. Plans include bringing back personal touches like ceramic mugs for dine-in customers and Sharpies for label personalization. Store designs will also be revisited to offer more comfortable and welcoming environments.

4. Reintroducing Condiment Bars

Condiment bars, removed during the Covid pandemic, will soon return to Starbucks locations. This move aims to free up barista time and simplify the customer experience when adding milk or sugar to their beverages.

5. Optimizing Staffing Levels

Starbucks has been increasing barista hours, which has helped reduce turnover. Niccol intends to further ensure that cafes are staffed appropriately during peak and "shoulder" hours, enhancing overall efficiency.

6. Revamping Marketing Strategies

With a background in marketing, Niccol plans to broaden Starbucks' marketing focus beyond just Starbucks Rewards members, emphasizing the quality of its coffee. Customers should expect fewer discount-driven offers, as Niccol believes they are ineffective and burdensome to employees.

7. Eliminating Surcharges for Dairy Alternatives

In response to long-standing customer requests, Starbucks will eliminate the extra charge for plant-based milk options starting November 7. This move could result in savings of over 10% on some drinks for customers, according to the company.

Starbucks does not plan to adjust North American prices in the coming fiscal year to improve consumer perceptions regarding its pricing strategy.

The Bigger Picture: U.S. Coffee Consumption Trends

Data from IndexBox indicates a slight decrease in U.S. coffee consumption volume, from 1.259 million tons in 2022 to 1.255 million tons in 2023. These consumption trends are a backdrop to Starbucks' strategic shifts as the company strives to regain lost ground.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the roasted coffee market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 10831150 - Roasted coffee, not decaffeinated
  • Prodcom 10831170 - Roasted decaffeinated coffee

Country coverage:

  • United States

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    5. MARKET FORECAST TO 2035

  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORTS

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    6. Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    8. Market Volume Forecast to 2035
    9. Market Value Forecast to 2035
    10. Market Size and Growth, By Product
    11. Average Per Capita Consumption, By Product
    12. Exports and Growth, By Product
    13. Export Prices and Growth, By Product
    14. Production Volume and Growth
    15. Exports and Growth
    16. Export Prices and Growth
    17. Market Size and Growth
    18. Per Capita Consumption
    19. Imports and Growth
    20. Import Prices
    21. Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    22. Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    23. Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    24. Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country, 2012–2024
    29. Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    30. Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country, 2012–2024

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