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EU - Couscous - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Nov 1, 2024

EU - Couscous - Market Analysis, Forecast, Size, Trends And Insights

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Jul 2, 2023

Successful Market Entry Strategy for Couscous in the European Union

Couscous, a traditional North African dish made from semolina, has gained popularity worldwide due to its versatility and nutritional benefits. With its growing demand, the European Union presents a lucrative market for couscous exporters. However, entering the EU market requires careful planning and a well-defined strategy to navigate the competitive landscape and comply with the regulatory framework.

Understanding the Market

Before embarking on a market entry strategy, it is essential to gather insights about the European couscous market. The IndexBox market intelligence platform provides valuable data on import volumes and prices, helping businesses make informed decisions. According to the latest data from IndexBox, the top five countries in terms of couscous import volume in 2022 were:

  • France: 33.1 tons
  • Belgium: 8.8 tons
  • Spain: 8.1 tons
  • Germany: 6.9 tons
  • Czech Republic: 4.3 tons

This data highlights the countries with the highest demand for couscous, indicating potential target markets for exporters.

Additionally, understanding the import prices in different countries is crucial for setting competitive pricing strategies. The top five countries with the highest import prices for couscous in 2022, according to IndexBox, were:

  • Luxembourg: $3.67/kg
  • Denmark: $3.609/kg
  • Cyprus: $3.148/kg
  • Finland: $2.856/kg
  • Estonia: $2.828/kg

Market Entry Strategy

1. Research and Analysis

Thorough market research and analysis are vital before entering the EU market. This includes understanding consumer preferences, competitor analysis, and identifying distribution channels. Additionally, it is important to assess the regulatory requirements and certifications necessary for exporting couscous to the EU.

2. Identify Target Markets

Based on the import volume data from IndexBox, France, Belgium, Spain, Germany, and the Czech Republic emerge as potential target markets due to their high demand for couscous. These countries offer significant opportunities for market penetration and growth.

3. Build Relationships with Trade Authorities

Establishing strong relationships with trade authorities can provide valuable support and guidance throughout the market entry process. The European Commission's Directorate-General for Trade and the European External Action Service are authoritative bodies that can offer assistance and information on trade regulations, tariffs, and market access.

4. Compliance with Regulatory Framework

Compliance with the EU's regulatory framework is crucial for successful market entry. The European Food Safety Authority (EFSA) sets standards for food safety and labeling requirements. Exporters must ensure their couscous products meet these standards and obtain the necessary certifications, such as the European Union Organic Certification.

5. Establish Distribution Channels

Identify and collaborate with reliable distribution partners, such as importers, wholesalers, and retailers, to ensure efficient product placement and availability in the target markets. Participation in international trade shows and exhibitions can also help establish connections with potential buyers and distributors.

List of Trade Shows and Exhibitions

Attending trade shows and exhibitions provides an excellent platform for showcasing couscous products, networking with industry professionals, and gaining exposure in the European market. Here is a list of notable trade shows and exhibitions related to the food industry:

  • ANUGA - Cologne, Germany: ANUGA is one of the largest food and beverage trade shows in the world, attracting exhibitors and visitors from various sectors. It offers a comprehensive platform to showcase couscous products and connect with potential buyers.
  • Gulfood - Dubai, United Arab Emirates: Gulfood is the world's largest annual food and beverage trade exhibition. It provides an opportunity to meet international buyers and explore emerging markets.
  • SIAL Paris - Paris, France: SIAL Paris is a renowned international food exhibition that attracts professionals from the food industry worldwide. It offers a platform to showcase couscous products and network with potential partners.
  • Foodex Japan - Tokyo, Japan: Foodex Japan is Asia's leading food and beverage trade show. It is an excellent platform to introduce couscous products to the Asian market and establish business connections.
  • Gourmet Food & Wine Expo - Toronto, Canada: The Gourmet Food & Wine Expo is Canada's largest food and beverage event. It provides an opportunity to showcase couscous products to the Canadian market and connect with industry professionals.

Attending these trade shows and exhibitions can significantly enhance visibility and facilitate business opportunities in the European market.

Conclusion

Entering the European Union market with couscous requires a well-planned market entry strategy. The IndexBox market intelligence platform provides valuable data on import volumes and prices, aiding businesses in making informed decisions. By understanding the market, identifying target markets, complying with regulations, and establishing strong distribution channels, exporters can successfully penetrate the European couscous market. Additionally, participation in trade shows and exhibitions offers an excellent opportunity to showcase products and connect with potential buyers. With careful planning and the right strategy, exporters can tap into the growing demand for couscous in the European Union.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the couscous market in the EU. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 10731200 - Couscous

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in the EU, split by region and country
  • Trade (exports and imports) in the EU
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Austria
    • Belgium
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Latvia
    • Lithuania
    • Luxembourg
    • Malta
    • Netherlands
    • Poland
    • Portugal
    • Romania
    • Slovakia
    • Slovenia
    • Spain
    • Sweden

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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