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Middle East - Dairy Produce - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Feb 1, 2025

Middle East - Dairy Produce - Market Analysis, Forecast, Size, Trends and Insights

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Feb 18, 2024

Successful Market Entry Strategy for Dairy Produce in the Middle East

The Middle East is a lucrative market for dairy products, offering significant opportunities for producers and exporters. With a growing population, increasing disposable income, and changing consumer preferences, the demand for dairy products is on the rise in the region. However, entering this market requires a well-planned market entry strategy that takes into account the unique characteristics and challenges of the Middle East.

Understanding the Middle East Dairy Market

Before considering market entry, it is crucial to familiarize yourself with the Middle East dairy market. The Middle East is a net importer of dairy products, with a high demand for a wide range of dairy items, including milk, cheese, yogurt, butter, and more. Consumers in the region have a preference for quality products, especially those that are imported from trusted sources.

The top five countries in the Middle East by import value for dairy products in 2022, as reported by IndexBox, are as follows:

  • United Arab Emirates - $1.96 billion
  • Saudi Arabia - $1.798 billion
  • Iraq - $756.327 million
  • Oman - $644.5 million
  • Kuwait - $561.168 million

When considering market entry, it is essential to target these countries as they offer the most significant opportunities for dairy producers and exporters. By understanding their specific market dynamics, regulations, and consumer preferences, you can tailor your market entry strategy to maximize your chances of success.

Market Entry Strategy

Here is a step-by-step guide to help you develop a successful market entry strategy for dairy produce in the Middle East:

1. Market Research

Conduct thorough market research to gain insights into consumer preferences, market trends, and local competitors. This information will help you understand the demand-supply dynamics, pricing trends, distribution channels, and any regulatory requirements specific to the Middle East dairy market.

2. Product Adaptation

Understand the local preferences and adapt your dairy products accordingly, considering factors such as flavors, packaging, and labeling. Middle Eastern consumers appreciate products that meet their cultural and religious requirements, such as halal certification.

3. Distribution Channels

Identify the most effective distribution channels for your dairy products, such as supermarkets, hypermarkets, specialty stores, or online platforms. Middle Eastern consumers prefer modern retail formats, but traditional channels, such as local markets or small independent stores, also play a significant role in certain regions.

4. Partner with Local Authorities

Engage with local authorities and trade associations to understand the regulatory landscape, import requirements, and any certification processes that may be necessary. They can provide valuable guidance and support in navigating the bureaucratic processes and ensuring compliance with local regulations.

5. Establish Partnerships

Build partnerships with local distributors, importers, or retailers who have extensive experience and networks in the Middle East dairy market. Collaborating with established players can help you leverage their market knowledge, distribution capabilities, and customer relationships to penetrate the market more effectively.

6. Branding and Marketing

Create a strong brand identity and develop marketing campaigns that resonate with Middle Eastern consumers. Highlight the quality, authenticity, and origin of your dairy products, emphasizing your commitment to food safety and product traceability. Leverage digital marketing channels, social media platforms, and influencer marketing to reach your target audience effectively.

7. Participate in Industry Events

Attending trade shows and exhibitions related to the dairy industry in the Middle East is an excellent way to showcase your products, network with industry professionals, and gain visibility in the market. Some notable trade shows and exhibitions in the region include:

  • Gulfood - Held annually in Dubai, United Arab Emirates, Gulfood is the world's largest annual food and beverage trade exhibition, attracting industry professionals from around the globe.
  • Dubai Dairy & Cheese Expo - Specifically focused on dairy and cheese products, this event provides an opportunity to connect with key players in the Middle East dairy market.
  • Food Arabia - Hosted in Bahrain, Food Arabia brings together food and beverage professionals and offers a platform for showcasing dairy products.

These events provide an excellent platform for networking, exchanging insights, and establishing business relationships in the Middle East dairy market.

Conclusion

Entering the Middle East dairy market requires a comprehensive understanding of consumer preferences, a well-defined market entry strategy, and collaboration with local partners and authorities. By following the steps outlined in this guide and leveraging the insights provided by IndexBox, producers and exporters can position themselves for success in this highly promising market. Remember, adapting products to local preferences, establishing strong distribution channels, and building relationships with local stakeholders are key factors that will contribute to a successful market entry strategy.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the dairy produce market in the Middle East. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 888 - Skim Milk of Cows
  • FCL 1130 - Camel milk
  • FCL 882 - Cow milk, whole (fresh)
  • FCL 1020 - Goat milk
  • FCL 982 - Sheep milk
  • FCL 951 - Buffalo milk
  • FCL 897 - Dry Whole Cow Milk
  • FCL 898 - Dry Skim Cow Milk
  • FCL 889 - Whole Milk, Condensed
  • FCL 894 - Whole Milk, Evaporated
  • FCL 895 - Skim Milk, Evaporated
  • FCL 896 - Skim Milk, Condensed
  • FCL 891 - Yoghurt
  • FCL 983 - Butter and Ghee of Sheep Milk
  • FCL 1022 - Butter of Goat Milk
  • FCL 952 - Butter of Buffalo Milk
  • FCL 886 - Butter of Cow Milk
  • FCL 887 - Ghee from Cow Milk
  • FCL 953 - Ghee, from Buffalo Milk
  • FCL 901 - Cheese from Whole Cow Milk
  • FCL 904 - Cheese from Skimmed Cow Milk
  • FCL 905 - Whey Cheese
  • FCL 907 - Processed Cheese
  • FCL 955 - Cheese of Buffalo Milk
  • FCL 984 - Cheese of Sheep Milk
  • FCL 1021 - Cheese of Goat Milk
  • FCL 885 - Cream, Fresh
  • FCL 893 - Buttermilk, Curdled Milk, Acidified Milk
  • FCL 899 - Dry Buttermilk
  • FCL 892 - Yoghurt, Concentrated or Unconcent

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in the Middle East, split by region and country
  • Trade (exports and imports) in the Middle East
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Bahrain
    • Iran
    • Iraq
    • Israel
    • Jordan
    • Kuwait
    • Lebanon
    • Oman
    • Palestine
    • Qatar
    • Saudi Arabia
    • Syrian Arab Republic
    • Turkey
    • United Arab Emirates
    • Yemen

  12. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption, By Country, 2018–2024
    5. Production, In Physical Terms, By Country, 2012–2024
    6. Imports, In Physical Terms, By Country, 2012–2024
    7. Imports, In Value Terms, By Country, 2012–2024
    8. Import Prices, By Country Of Destination, 2012–2024
    9. Exports, In Physical Terms, By Country, 2012–2024
    10. Exports, In Value Terms, By Country, 2012–2024
    11. Export Prices, By Country Of Origin, 2012–2024

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Consumption, By Country, 2024
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2024
    18. Production, In Value Terms, 2012–2024
    19. Production, By Country, 2024
    20. Production, In Physical Terms, By Country, 2012–2024
    21. Imports, In Physical Terms, 2012–2024
    22. Imports, In Value Terms, 2012–2024
    23. Imports, In Physical Terms, By Country, 2024
    24. Imports, In Physical Terms, By Country, 2012–2024
    25. Imports, In Value Terms, By Country, 2012–2024
    26. Import Prices, By Country, 2012–2024
    27. Exports, In Physical Terms, 2012–2024
    28. Exports, In Value Terms, 2012–2024
    29. Exports, In Physical Terms, By Country, 2024
    30. Exports, In Physical Terms, By Country, 2012–2024
    31. Exports, In Value Terms, By Country, 2012–2024
    32. Export Prices, 2012–2024

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