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MENA - Grain - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Nov 1, 2024

MENA - Grain - Market Analysis, Forecast, Size, Trends and Insights

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Nov 21, 2023

Successful Market Entry Strategy for Grain in MENA

The Middle East and North Africa (MENA) region has witnessed a significant increase in grain consumption and import volume in recent years. With countries like Turkey, Egypt, Iran, Algeria, and Morocco leading the pack, it presents a lucrative opportunity for businesses to enter this market. However, a successful market entry strategy requires careful planning and understanding of the market dynamics.

Market Overview

According to data from the IndexBox platform, the top five countries in terms of grain consumption volume in 2022 were Turkey, Egypt, Iran, Algeria, and Morocco. Turkey ranked first with a consumption volume of 47.4 million tons, followed by Egypt with 38.1 million tons, Iran with 25.4 million tons, Algeria with 22.5 million tons, and Morocco with 15.6 million tons.

When it comes to import prices, Palestine takes the lead with an average import price of $0.515 per kg in 2022. Bahrain, Tunisia, Qatar, and Morocco also feature among the top five countries with the highest import prices. These figures provide insights into the market dynamics and pricing trends in the MENA region.

The import value of grain in the MENA region is substantial, with Russia leading the pack in terms of import value by country. In 2022, Russia recorded grain imports worth $3.059 billion, followed by France with $1.453 billion, Brazil with $1.39 billion, and Ukraine with $1.356 billion.

Market Entry Strategy

Entering the grain market in the MENA region requires a strategic approach that considers the unique characteristics of each country while taking advantage of the region's overall market trends. Here are some key steps and considerations to help you develop a successful market entry strategy:

1. Market Research and Analysis

Start by conducting thorough market research to understand the demand, supply, and competitive landscape of the target country. Rely on official data sources such as government reports, trade statistics, and industry publications to gather accurate and up-to-date information. The IndexBox market intelligence platform can be a valuable resource for accessing data on consumption volume, import prices, and import values.

2. Identify Target Markets

Based on your research, identify the target markets within the MENA region that offer the most potential for your grain products. Consider factors such as consumption volume, import trends, market size, and growth potential. The top five consumption volume countries mentioned earlier provide a good starting point for market selection.

3. Regulatory Compliance

Understand the regulatory requirements and compliance standards in your target market. Familiarize yourself with the import regulations, labeling requirements, certifications, and any restrictions or quotas imposed on grain imports. Seek guidance from the authorities or trade associations to ensure compliance and minimize any potential legal or logistical hurdles.

4. Partner with Local Distributors or Agents

Establishing partnerships with local distributors or agents can help navigate the complexities of the MENA region's market. They have in-depth knowledge of the local market, distribution channels, and customer preferences. Collaborating with reliable partners can expedite market entry, enhance your distribution network, and provide valuable insights for product positioning and marketing strategies.

5. Adapt to Local Preferences

While crafting your market entry strategy, take into account the cultural, dietary, and culinary preferences specific to each country. Adapt your products and packaging to resonate with the local consumers. Conduct market tests and gather feedback to fine-tune your offerings and ensure they meet the preferences and expectations of your target audience.

Trade Shows and Exhibitions

Participating in trade shows and exhibitions is an effective way to showcase your grain products, network with potential buyers, and stay updated on industry trends and innovations. Here are some notable trade shows and exhibitions related to the grain industry in the MENA region:

  • GrainTech Egypt: An international exhibition for grain processing and technology held annually in Cairo, Egypt. It attracts industry professionals, manufacturers, suppliers, and traders from across the region.
  • Iran Agrofood: One of the largest agricultural exhibitions in the Middle East, covering various sectors including grain, dairy, meat, and poultry. It provides an excellent platform to connect with Iranian and international buyers.
  • Algiers International Fair: A multi-sector trade fair held in Algiers, Algeria, showcasing a wide range of products including grains, food, beverages, and agricultural machinery.
  • Morocco Food Expo: An event dedicated to the food and agriculture industry, attracting key players and professionals from Morocco and the wider region.
  • Istanbul International Grain Conference: A major conference focusing on the global grain market. It brings together stakeholders, experts, and industry leaders to discuss market trends, challenges, and opportunities.

To stay up-to-date with the trade show schedules and exhibitions in the MENA region, refer to official websites, trade associations, and industry publications. Additionally, the IndexBox market intelligence platform mentioned earlier can provide valuable insights into upcoming events and industry news.

Conclusion

Entering the grain market in the MENA region offers tremendous opportunities for businesses. By following a well-planned market entry strategy that includes conducting thorough market research, identifying target markets, ensuring regulatory compliance, partnering with local distributors, adapting to local preferences, and participating in relevant trade shows and exhibitions, businesses can position themselves for success in the MENA grain market.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the grain market in MENA. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 108 - Cereals, nes
  • FCL 103 - Mixed grain
  • FCL 92 - Quinoa
  • FCL 15 - Wheat
  • FCL 71 - Rye
  • FCL 44 - Barley
  • FCL 75 - Oats
  • FCL 56 - Maize
  • FCL 27 - Rice, paddy
  • FCL 83 - Sorghum
  • FCL 89 - Buckwheat
  • FCL 101 - Canary seed
  • FCL 94 - Fonio
  • FCL 97 - Triticale
  • FCL 79 - Millet

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in MENA, split by region and country
  • Trade (exports and imports) in MENA
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
    3. HARVESTED AREA AND YIELD BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Algeria
    • Bahrain
    • Djibouti
    • Egypt
    • Iran
    • Iraq
    • Israel
    • Jordan
    • Kuwait
    • Lebanon
    • Libya
    • Morocco
    • Oman
    • Palestine
    • Qatar
    • Saudi Arabia
    • Syrian Arab Republic
    • Tunisia
    • Turkey
    • United Arab Emirates
    • Yemen

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Harvested Area, By Country, 2012-2023
    7. Yield, By Country, 2012-2023
    8. Imports, In Physical Terms, By Country, 2012–2023
    9. Imports, In Value Terms, By Country, 2012–2023
    10. Import Prices, By Country Of Destination, 2012–2023
    11. Exports, In Physical Terms, By Country, 2012–2023
    12. Exports, In Value Terms, By Country, 2012–2023
    13. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Yield And Growth
    12. Exports And Growth
    13. Export Prices And Growth
    14. Market Size And Growth
    15. Per Capita Consumption
    16. Imports And Growth
    17. Import Prices
    18. Production, In Physical Terms, 2012–2023
    19. Production, In Value Terms, 2012–2023
    20. Area Harvested, 2012–2023
    21. Yield, 2012–2023
    22. Production, By Country, 2023
    23. Production, In Physical Terms, By Country, 2012–2023
    24. Harvested Area, By Country, 2023
    25. Harvested Area, By Country, 2012-2023
    26. Yield, By Country, 2012-2023
    27. Imports, In Physical Terms, 2012–2023
    28. Imports, In Value Terms, 2012–2023
    29. Imports, In Physical Terms, By Country, 2023
    30. Imports, In Physical Terms, By Country, 2012–2023
    31. Imports, In Value Terms, By Country, 2012–2023
    32. Import Prices, By Country, 2012–2023
    33. Exports, In Physical Terms, 2012–2023
    34. Exports, In Value Terms, 2012–2023
    35. Exports, In Physical Terms, By Country, 2023
    36. Exports, In Physical Terms, By Country, 2012–2023
    37. Exports, In Value Terms, By Country, 2012–2023
    38. Export Prices, 2012–2023

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