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World - Sweet Potato - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Jan 1, 2025

World - Sweet Potato - Market Analysis, Forecast, Size, Trends and Insights

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Aug 4, 2016

Sweet Potato Market - the African Sweet Potato (Batata) Market is Showing Rapid Growth

Photo: © Saschanti / Bigstockphoto

According to a recently published report by IndexBox Marketing, China is the world's largest sweet potato producer and consumer. Set against a stagnation in demand in China's domestic market, Chinese sweet potato producers are now intending to supply the European market with their product. However, the current demand for sweet potatoes in Europe is uncertain: growth potential may be limited and the USA already adequately supplies the European sweet potato market. Meanwhile, the African sweet potato market is undergoing a tangible boom.

In China, which accounts for two-thirds of the global sweet potato consumption, the market is experiencing some sluggishness. Total consumption volumes are currently indicating a slight downward trend and the figures per capita are down: from 2007-2014, this index figure had an average rate of growth of -X%. Despite the sweet potato's traditional consumption and popularity in China, it has recently seen a drop in its relevancy as a product. This, in turn, has forced producers to reduce acreage and source additional sales and distribution options.

In line with the research completed by IndexBox Marketing, international trading on the sweet potato market remains underdeveloped: the amount sent for export accounts for only X% of production volume. In fact, consumption volumes of sweet potato are currently equivalent to product output. The USA is the largest supplier of the product, with a X% global exports share. Demand for the sweet potato away from those areas where the product is cultivated is limited, as a result of the product's specificity and similar root crops being available worldwide. The sweet potato definitely has various health benefits, but the product's popularity in Europe currently remains constrained, due to the reasons listed above.

Africa holds the current development prospects for the global sweet potato market: here sweet potatoes form part of the daily diet. The main market players are the Sub-Saharan countries. The favourable cultivation conditions, and an increasing demand for the product, are the two main factors currently enhancing the expansion of the sweet potato market in these areas.

The graph detail below depicts those African countries currently in the global top-X, with regard to levels of sweet potato consumption. In total, this data for the countries in Africa listed below, accounts for X% of global consumption. Per capita consumption in each country exceeds the global average, at X. Rwanda and Angola indicate the maximum consumption figures, at X kg/person and X kg/person, respectively. The consumption rate is currently increasing in most of the countries displayed below.

The countries in Africa operate exclusively on the domestic market, as is the case with China: product demand is met and supplied by domestic resources. As Table X shows, sweet potato production in Africa is indicating an upward trend, unlike production levels in China, the largest market player. In Nigeria, the second country in the world in terms of sweet potato output, the average annual rate of growth from 2007-2014 reached +X%. It was followed by Tanzania, with a rate of growth of +X%, and Ethiopia, with +X%.

In the medium term, African sweet potato producers can continue to increase production yield, given the proximity to other developing countries at the African continent and the relatively unsaturated domestic market. African countries are currently lagging behind Chinese figures for sweet potato output, both in terms of acreage and product yield. The sweet potato yield in most African countries is X times lower than the Chinese figure, and in most countries, this yield is not increasing. State regulation and investment are needed to advance that product output. The economic situation in most of the countries, however, is currently too inauspicious to secure the agricultural sector's tangible development.

Sweet potato demand in African countries exceeds output capacity, when factors such as population growth and food problems are taken into consideration. At the same time, the industry does not, as yet, have the capacity to provide enough supply, although this is now indicating an upward trend. Therefore, Africa represents a probable sales market for the Chinese sweet potato producers, should domestic product demand in China slump further. The Chinese producers' prices are also highly competitive with regard to the African market. Competing with the African market will be difficult, however, when logistics costs are factored in. This being the case, if the average producer price for sweet potatoes in China in 2014 was X USD/tonne (approx. equal to the global average), then the average producer price in Nigeria, Africa's largest consumer, reached X USD/tonne, some X% higher than the global price figure. At the same time, prices were significantly lower in Ethiopia (X USD/tonne), and Tanzania (X USD/tonne).

Despite the stagnation currently underway in China's sweet potato market, the country remains a key player, both in terms of product output and consumption. Increased sweet potato trade between China and economically-developed countries is highly unlikely. Factors that would prevent any trade development include the regional presence of similar root-type crops and sweet potato consumption requirements in those places where the product is cultivated. The prospect of making a singular supply of sweet potatoes in its potential capacity as an exotic product to the 'gourmet' market is now a niche that is already full. In the near future, the fast-paced African market will gradually reach a par with China in terms of consumption, thereby becoming a prominent prospective sales market for Chinese sweet potato producers.

Do you want to know more about the global sweet potato market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • sweet potato market share
  • sweet potato prices
  • sweet potato industry
  • sweet potato sales
  • sweet potato market forecast
  • sweet potato price forecast
  • key sweet potato producers

Sourse: World: Sweet Potato - Market Report. Analysis And Forecast To 2020

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global sweet potato market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 122 - Sweet potatoes

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
    3. HARVESTED AREA AND YIELD BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption, By Country, 2018–2024
    5. Production, In Physical Terms, By Country, 2012–2024
    6. Harvested Area, By Country, 2012-2024
    7. Yield, By Country, 2012-2024
    8. Imports, In Physical Terms, By Country, 2012–2024
    9. Imports, In Value Terms, By Country, 2012–2024
    10. Import Prices, By Country Of Destination, 2012–2024
    11. Exports, In Physical Terms, By Country, 2012–2024
    12. Exports, In Value Terms, By Country, 2012–2024
    13. Export Prices, By Country Of Origin, 2012–2024

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Consumption, By Country, 2024
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Yield And Growth
    12. Exports And Growth
    13. Export Prices And Growth
    14. Market Size And Growth
    15. Per Capita Consumption
    16. Imports And Growth
    17. Import Prices
    18. Production, In Physical Terms, 2012–2024
    19. Production, In Value Terms, 2012–2024
    20. Area Harvested, 2012–2024
    21. Yield, 2012–2024
    22. Production, By Country, 2024
    23. Production, In Physical Terms, By Country, 2012–2024
    24. Harvested Area, By Country, 2024
    25. Harvested Area, By Country, 2012-2024
    26. Yield, By Country, 2012-2024
    27. Imports, In Physical Terms, 2012–2024
    28. Imports, In Value Terms, 2012–2024
    29. Imports, In Physical Terms, By Country, 2024
    30. Imports, In Physical Terms, By Country, 2012–2024
    31. Imports, In Value Terms, By Country, 2012–2024
    32. Import Prices, By Country, 2012–2024
    33. Exports, In Physical Terms, 2012–2024
    34. Exports, In Value Terms, 2012–2024
    35. Exports, In Physical Terms, By Country, 2024
    36. Exports, In Physical Terms, By Country, 2012–2024
    37. Exports, In Value Terms, By Country, 2012–2024
    38. Export Prices, 2012–2024

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