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China - Canned Meat - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Nov 1, 2024

China - Canned Meat - Market Analysis, Forecast, Size, Trends And Insights

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Sep 15, 2023

Tips for a Successful Market Entry Strategy for Canned Meat in China

Canned meat has gained popularity as a convenient and long-lasting food option. With its increasing demand and consumption across the globe, expanding into new markets has become a strategic move for canned meat producers. China, with its large population and growing urbanization, presents an attractive market for canned meat. This guide aims to provide insights into a successful market entry strategy for canned meat in China, including official data sources, authorities, and trade shows and exhibitions.

Market Overview

China, being the most populous country in the world, offers immense potential for the canned meat industry. The consumption volume of canned meat in China has been steadily growing over the years, reaching approximately 9.476 million tons in 2022, according to IndexBox market intelligence platform.

Furthermore, the import value of canned meat to China was recorded at 13.839 million USD in 2022, indicating a significant market opportunity. The import price stood at 2.663 USD per kilogram, highlighting the willingness of Chinese consumers to pay a premium for imported canned meat.

Official Data Sources and Authorities

When entering the Chinese market, it is crucial to have access to reliable official data sources and seek guidance from relevant authorities. The following sources can provide valuable insights:

  • The General Administration of Customs of China (GACC): GACC is responsible for customs regulations and import/export statistics. They provide official data on import volumes, values, and regulations for different product categories, including canned meat.
  • The China Food and Drug Administration (CFDA): CFDA regulates food safety and quality in China. Understanding their requirements, certifications, and labeling standards is essential to ensure compliance and gain consumer trust.
  • The Ministry of Commerce (MOFCOM): MOFCOM promotes trade and investment in China. They offer guidance and support to foreign companies entering the Chinese market, including assistance with market research, licensing, and partnerships.

Market Entry Strategy

Entering the Chinese market requires a well-planned strategy to navigate the complexities and tap into the opportunities. The following steps can guide your market entry:

1. Market Research and Segmentation

Conduct a comprehensive market research to understand the preferences, consumption patterns, and buying behavior of Chinese consumers. Segment the market based on demographics, geography, and preferences to tailor your product offerings.

2. Product Localization

Adapt your canned meat products to suit the tastes and preferences of Chinese consumers. Consider factors such as flavors, spices, and packaging that align with local preferences while maintaining quality standards.

3. Distribution Channels

Identify efficient distribution channels to reach your target consumers. Utilize a combination of online platforms, supermarkets, and local wholesalers to ensure optimal market coverage and accessibility.

4. Partner with Local Distributors

Establish partnerships with local distributors who have a strong network and understanding of the Chinese market. This will help navigate regulatory requirements, logistics, and improve market penetration.

5. Build Consumer Trust

Ensure compliance with Chinese food safety standards and obtain necessary certifications. Implement transparent and informative labeling to build trust and gain consumer confidence in your product.

6. Marketing and Promotion

Invest in marketing and promotional activities to create awareness and generate demand. Leverage digital platforms such as social media, e-commerce, and influencer marketing to reach and engage with your target audience.

Trade Shows and Exhibitions

Participating in trade shows and exhibitions is an excellent way to showcase your canned meat products, network with industry professionals, and gain market visibility. Some noteworthy trade shows and exhibitions in China include:

  • Fresh Food Asia: A leading trade show for fresh and packaged food products, providing a platform for international companies to meet potential partners and buyers.
  • China International Food Exhibition (CIFE): A comprehensive food exhibition that attracts industry professionals, distributors, and retailers.
  • China Food & Drinks Fair (CFDF): One of the largest food and beverage fairs in China, offering opportunities for business matchmaking and networking.
  • Shanghai International Meat Expo: A specialized exhibition focused on the meat industry, providing a targeted platform to showcase canned meat products.

These exhibitions offer valuable networking opportunities and insights into the market landscape. Participation can help establish relationships with potential distributors, gain market intelligence, and understand consumer preferences.

Conclusion

Expanding into the Chinese market for canned meat presents a significant growth opportunity. By leveraging official data sources, seeking guidance from authorities, and formulating a robust market entry strategy, canned meat producers can successfully enter and establish their presence in the Chinese market. Participating in relevant trade shows and exhibitions further enhances visibility and networking opportunities. With careful planning and execution, the potential rewards in the Chinese market for canned meat are substantial.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the canned meat market in China. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 10861010 - Homogenised preparations of meat, meat offal or blood (excluding sausages and similar products of meat, food preparations based on these products)
  • Prodcom 10131505 - Prepared or preserved goose or duck liver (excluding sausages and prepared meals and dishes)
  • Prodcom 10131515 - Prepared or preserved liver of other animals (excluding sausages and prepared meals and dishes)
  • Prodcom 10131525 - Prepared or preserved meat or offal of turkeys (excluding sausages, preparations of liver and prepared meals and dishes)
  • Prodcom 10131535 - Other prepared or preserved poultry meat (excluding sausages, preparations of liver and prepared meals and dishes)
  • Prodcom 10131545 - Prepared or preserved meat of swine: hams and cuts thereof (excluding prepared meals and dishes)
  • Prodcom 10131555 - Prepared or preserved meat of swine: shoulders and cuts thereof, of swine (excluding prepared meals and dishes)
  • Prodcom 10131565 - Prepared or preserved meat, offal and mixtures of domestic swine, including mixtures, containing < .40 % meat or offal of any kind and fats of any kind (excluding sausages and similar products, homogenised preparations, preparations of liver and prepared meals and dishes)
  • Prodcom 10131575 - Other prepared or preserved meat, offal and mixtures of
  • Prodcom 10131585 - Prepared or preserved meat or offal of bovine animals (excluding sausages and similar products, homogenised preparations, preparations of liver and prepared meals and dishes)
  • Prodcom 10131595 - Other prepared or preserved meat or offal, including blood

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in China
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023

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