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U.S. - Cosmetics - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Jan 1, 2025

U.S. - Cosmetics - Market Analysis, Forecast, Size, Trends And Insights

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May 1, 2023

US Cosmetic Exports Rise 4% to $487 Million in February 2023

U.S. Cosmetics Exports

In February 2023, overseas shipments of cosmetics decreased by -3.3% to 14K tons, falling for the fourth month in a row after three months of growth. In general, exports, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in March 2022 when exports increased by 28% month-to-month.

In value terms, cosmetics exports expanded slightly to $487M (IndexBox estimates) in February 2023. The total export value increased at an average monthly rate of +1.2% from February 2022 to February 2023; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in March 2022 when exports increased by 27% against the previous month.

COUNTRYExport Value of Cosmetics in U.S. (million USD)
Feb 2022Mar 2022Apr 2022May 2022Jun 2022Jul 2022Aug 2022Sep 2022Oct 2022Nov 2022Dec 2022Jan 2023Feb 2023
Canada93.4126102103129117121108116121111118110
China49.855.772.855.960.376.839.660.368.144.647.739.858.7
Australia24.737.324.230.929.331.835.935.636.437.143.332.036.6
United Kingdom26.433.131.633.336.341.437.940.443.435.533.727.927.6
Singapore12.221.615.623.116.813.635.724.426.918.224.745.825.2
France23.319.818.422.719.021.125.229.127.624.525.621.923.7
Mexico17.417.819.018.019.916.518.320.321.018.418.617.021.9
Switzerland22.236.318.815.710.924.717.719.625.823.525.08.215.1
South Korea14.715.314.816.410.313.616.711.415.114.412.611.913.0
Belgium12.914.412.612.615.111.715.714.611.411.010.311.012.9
United Arab Emirates7.29.89.49.710.713.316.214.611.514.312.912.912.4
Netherlands11.515.414.613.911.812.211.314.320.213.315.79.510.9
Malaysia4.24.95.75.95.77.06.37.06.74.24.56.24.7
Others100124124128137133140130133112138105115
Total420532484489512534538529563492524467487

Exports by Country

Canada (2K tons), China (1.4K tons) and the UK (1.3K tons) were the main destinations of cosmetics exports from the United States, with a combined 34% share of total exports. These countries were followed by Mexico, Australia, the United Arab Emirates, France, Singapore, the Netherlands, Belgium, South Korea, Malaysia and Switzerland, which together accounted for a further 37%.

From February 2022 to February 2023, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Malaysia (with a CAGR of +6.9%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for cosmetics exported from the United States were Canada ($110M), China ($59M) and Australia ($37M), together comprising 42% of total exports. These countries were followed by the UK, Singapore, France, Mexico, Switzerland, South Korea, Belgium, the United Arab Emirates, the Netherlands and Malaysia, which together accounted for a further 34%.

Singapore, with a CAGR of +6.3%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Exports by Type

Beauty, make-up and skin care preparations (11K tons) was the largest type of cosmetics exported from the United States, accounting for a 83% share of total exports. Moreover, beauty, make-up and skin care preparations exceeded the volume of the second product type, manicure or pedicure preparations (680 tons), more than tenfold. Lip make-up preparations (610 tons) ranked third in terms of total exports with a 4.5% share.

From February 2022 to February 2023, the average monthly rate of growth in terms of the volume of export of beauty, make-up and skin care preparations was relatively modest. With regard to the other exported products, the following average monthly rates of growth were recorded: manicure or pedicure preparations (-0.3% per month) and lip make-up preparations (+3.9% per month).

In value terms, beauty, make-up and skin care preparations ($369M) remains the largest type of cosmetics exported from the United States, comprising 76% of total exports. The second position in the ranking was taken by lip make-up preparations ($38M), with a 7.8% share of total exports. It was followed by talcum powder and other powders for cosmetic use, with a 6.7% share.

From February 2022 to February 2023, the average monthly rate of growth in terms of the export volume of beauty, make-up and skin care preparations stood at +1.1%. With regard to the other exported products, the following average monthly rates of growth were recorded: lip make-up preparations (+4.5% per month) and talcum powder and other powders for cosmetic use (+2.1% per month).

Export Prices by Country

In February 2023, the cosmetics price stood at $35,779 per ton (FOB, US), surging by 8% against the previous month. In general, the export price recorded a relatively flat trend pattern. The pace of growth was the most pronounced in December 2022 an increase of 16% m-o-m. As a result, the export price reached the peak level of $35,915 per ton. From January 2023 to February 2023, the the average export prices remained at a lower figure.

There were significant differences in the average prices for the major foreign markets. In February 2023, the country with the highest price was Switzerland ($58,624 per ton), while the average price for exports to Malaysia ($17,227 per ton) was amongst the lowest.

From February 2022 to February 2023, the most notable rate of growth in terms of prices was recorded for supplies to Singapore (+3.3%), while the prices for the other major destinations experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the cosmetics market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 20421250 - Lip make-up preparations
  • Prodcom 20421270 - Eye make-up preparations
  • Prodcom 20421300 - Manicure or pedicure preparations
  • Prodcom 20421400 - Powders, whether or not compressed, for cosmetic use (including talcum powder)
  • Prodcom 20421500 - Beauty, make-up and skin care preparations including suntan (excluding medicaments, lip and eye make-up, manicure and pedicure preparations, powders for cosmetic use and talcum powder)

Country coverage:

  • United States

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption In 2012-2024
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country Of Origin, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country Of Destination, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
    5. Trade Balance, In Physical Terms, 2012-2024
    6. Trade Balance, In Value Terms, 2012-2024
    7. Per Capita Consumption, 2012-2024
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2024
    22. Production, In Value Terms, 2012–2024
    23. Imports, In Physical Terms, 2012–2024
    24. Imports, In Value Terms, 2012–2024
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country Of Origin, 2012–2024
    29. Exports, In Physical Terms, 2012–2024
    30. Exports, In Value Terms, 2012–2024
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country Of Destination, 2012–2024

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