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U.S. - Cosmetics - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Jun 1, 2025

U.S. - Cosmetics - Market Analysis, Forecast, Size, Trends And Insights

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Sep 27, 2024

Cosmetics Imports in the United States Experience Slight Increase to $6.6 Billion in 2023

U.S. Cosmetics Imports

For the eighth year in a row, the United States recorded growth in overseas purchases of cosmetics, which increased by 15% to 357K tons in 2023. In general, imports continue to indicate strong growth. The most prominent rate of growth was recorded in 2021 with an increase of 36%. Over the period under review, imports attained the maximum in 2023 and are expected to retain growth in years to come.

In value terms, cosmetics imports rose markedly to $6.6B (IndexBox estimates) in 2023. Over the period under review, total imports indicated resilient growth from 2013 to 2023: its value increased at an average annual rate of +7.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, imports increased by +50.6% against 2020 indices. The growth pace was the most rapid in 2021 when imports increased by 23%. Over the period under review, imports hit record highs in 2023 and are likely to see gradual growth in years to come.U.S. Cosmetics Imports By Country (Million USD)

COUNTRYImport Value of Cosmetics in U.S. (million USD)
20132014201520162017201820192020202120222023
France5927047667838589118047788731,0521,138
South Korea84.11282153134135225105337098191,084
Canada6196466646976878087676408039151,041
Italy160214270364400530515378489650743
China5485996848521,010957735488559576648
Mexico109133134189157149154175186245280
United Kingdom246265242287275307340258267248257
Germany191183196207214214203146188211182
Others7959207978078139261,0489631,2861,3731,192
Total3,3443,7933,9704,5004,8275,3245,0774,3605,3606,0906,565

Imports by Country

China (77K tons), Canada (58K tons) and South Korea (44K tons) were the main suppliers of cosmetics imports to the United States, with a combined 50% share of total imports.

From 2013 to 2023, the biggest increases were recorded for South Korea (with a CAGR of +27.9%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest cosmetics suppliers to the United States were France ($1.1B), South Korea ($1.1B) and Canada ($1B), together accounting for 50% of total imports.

South Korea, with a CAGR of +29.1%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Imports by Type

In 2023, beauty, make-up and skin care preparations (279K tons) constituted the largest type of cosmetics supplied to the United States, accounting for a 78% share of total imports. Moreover, beauty, make-up and skin care preparations exceeded the figures recorded for the second-largest type, eye make-up preparations (23K tons), more than tenfold. Manicure or pedicure preparations (21K tons) ranked third in terms of total imports with a 5.9% share.

From 2013 to 2023, the average annual rate of growth in terms of the volume of beauty, make-up and skin care preparations imports amounted to +9.8%. With regard to the other supplied products, the following average annual rates of growth were recorded: eye make-up preparations (+6.5% per year) and manicure or pedicure preparations (+8.6% per year).

In value terms, beauty, make-up and skin care preparations ($4.5B) constituted the largest type of cosmetics supplied to the United States, comprising 69% of total imports. The second position in the ranking was taken by eye make-up preparations ($868M), with a 13% share of total imports. It was followed by lip make-up preparations, with a 12% share.

Import Prices by Country

In 2023, the cosmetics price stood at $18,375 per ton (CIF, US), declining by -6.6% against the previous year. In general, the import price recorded a perceptible contraction. The most prominent rate of growth was recorded in 2015 an increase of 15% against the previous year. Over the period under review, average import prices hit record highs at $30,376 per ton in 2018; however, from 2019 to 2023, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2023, amid the top importers, the country with the highest price was Italy ($44,896 per ton), while the price for Ireland ($3,933 per ton) was amongst the lowest.

From 2013 to 2023, the most notable rate of growth in terms of prices was attained by France (+6.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the cosmetics market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 20421250 - Lip make-up preparations
  • Prodcom 20421270 - Eye make-up preparations
  • Prodcom 20421300 - Manicure or pedicure preparations
  • Prodcom 20421400 - Powders, whether or not compressed, for cosmetic use (including talcum powder)
  • Prodcom 20421500 - Beauty, make-up and skin care preparations including suntan (excluding medicaments, lip and eye make-up, manicure and pedicure preparations, powders for cosmetic use and talcum powder)

Country coverage:

  • United States

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    5. MARKET FORECAST TO 2035

  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORTS

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    6. Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    8. Market Volume Forecast to 2035
    9. Market Value Forecast to 2035
    10. Market Size and Growth, By Product
    11. Average Per Capita Consumption, By Product
    12. Exports and Growth, By Product
    13. Export Prices and Growth, By Product
    14. Production Volume and Growth
    15. Exports and Growth
    16. Export Prices and Growth
    17. Market Size and Growth
    18. Per Capita Consumption
    19. Imports and Growth
    20. Import Prices
    21. Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    22. Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    23. Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    24. Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country, 2012–2024
    29. Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    30. Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country, 2012–2024

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