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U.S. - Poultry - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Jan 1, 2025

U.S. - Poultry - Market Analysis, Forecast, Size, Trends and Insights

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Nov 1, 2017

U.S. Poultry Market to Continue Modest but Robust Growth

Albeit the U.S. weakened its position as a key global poultry supplier due to a ban introduced by China and Russia, the U.S. poultry industry is to benefit from strong domestic demand driven by growth of population, relatively low poultry cost among the other types of meat and lack of religious restrictions of poultry consumption.

The U.S. poultry market amounted to X tons in 2016, increasing steadily from 2007-2016 with mild fluctuations in certain years. According to market research conducted by IndexBox, in wholesale prices, the market reached $X in 2016, expanding with an annual average growth rate of +X%. This figure reflects total revenue of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price).

The U.S. is one of the major global poultry producers: the country's poultry industry has a stable, solid foundation and the industry boasts a number of market competitors. Therefore, the national production of poultry is almost fully satiate domestic demand - the import share in total consumption did not exceed X% from 2008 to 2016. Due to low trade intensity, imports should not be regarded as strong factors influencing U.S. market dynamics in the medium term.

Given the strength of the domestic industry, significant amounts of poultry are intended for exports. Moreover, the U.S. remains the second world's largest poultry exporter, following only Brazil. From 2007-2014, U.S. poultry exports maintained relative stable trend with regard to the export volumes; however, it dropped dramatically in 2015 by X% y-o-y and then stabilized at the level of X tons in 2016. This sharp reduction was due to the suspension of supplies to China and Russia, which previously constituted the two major export markets. The Chinese Government banned poultry imports from the U.S. in 2015, which was motivated by bird diseases found in American poultry. In addition, the Russian ban was implemented in the same year as a counteraction to sanctions forced by the U.S. against Russia due to geopolitical tensions. As a result, the share of exports in poultry production in the U.S. fell from X% in 2008 to X% in 2016. This significantly weakened the U.S.'s position as a key poultry supplier to the global market - the share of the U.S. in terms of global exports contracted from X% in 2008 to X% in 2016.

Export decline forced American poultry producers to source new markets or redirect their products onto the domestic market. These unsold poultry products resulted in an increased market supply and a slight fall in prices. With regard to export markets, Mexico (X tons), Hong Kong (China SAR) (X tons), Cuba (X thousand tons), Canada (X thousand tons and Angola (X tons) represented the main destinations for U.S. poultry exports in 2016, together comprising X% of U.S. exports. Hong Kong and Mexico became the fastest growing destinations: from 2007 to 2016, average annual rates of growth with regard to poultry exports to these markets stood at +X% and +X%, respectively.

Poultry constitutes one of the most widely consumed types of meat, both in the U.S. and worldwide. This can be explained by the product's relatively low cost and the fact that it boasts a shorter cooking time than other types of meat. In addition, due to consumer beliefs that eating poultry boasts more health benefits than its red meat alternative, the lack of religious restrictions regarding poultry consumption and its use as a key component ingredient in many dishes, poultry meat is now regarded as a universal product consumed by many people, in various income brackets and with different religious convictions.

Chicken meat remains a major poultry product in the U.S. with approx. X tons consumed in 2016, which accounted for X% of the total consumption. Turkey meat constitutes the second largest product, lagging far behind in terms of consumption with nearly X tons in 2016. Consequently, chicken meat had the highest level of per capita consumption - it reached X kg per year in 2016, which was over six times more than the per capita consumption of turkey meat (X kg per year).

The accelerating pace of urban life, meanwhile, has necessitated the need for products with a reduced preparation time. The poultry companies have live up to the challenge by coming up with a number of products requiring minimum time and effort in the kitchen, such as pre-marinated poultry meat, pan-ready or microwaveable dishes, and pre-packaged cooked meals. In addition, chicken is considered to be the healthiest type of meat and is also low in fat, which will support the consumption growth.

As expected, an increase in consumption is set to continue in the medium term; the driving impetus for this will be U.S. population growth, particularly among those with average to low incomes and the Latin American immigrants. Along with the popular trend of maintaining a healthy diet, these factors indicate that the U.S. poultry consumption is expected to continue its upward trend. Market performance is forecast to grow with an anticipated CAGR of +X% for the nine-year period from 2016 to 2025, which is then projected to lead the market volume to X tons by 2025.

Do you want to know more about U.S. poultry market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • poultry market share
  • poultry prices
  • poultry industry
  • poultry sales
  • poultry market forecast
  • poultry price forecast
  • key poultry producers

Source: U.S. Poultry Market - Analysis And Forecast to 2025

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the poultry market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 1058 - Chicken meat
  • FCL 1059 - Offals and liver of chickens
  • FCL 1069 - Duck meat
  • FCL 1073 - Goose meat
  • FCL 1074 - Offals and liver of geese
  • FCL 1075 - Offals and liver of ducks
  • FCL 1080 - Turkey meat
  • FCL 1081 - Offals and liver of turkey

Country coverage:

  • United States

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION, PRODUCING ANIMALS AND YIELD

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption In 2012-2024
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country Of Origin, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country Of Destination, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
    5. Trade Balance, In Physical Terms, 2012-2024
    6. Trade Balance, In Value Terms, 2012-2024
    7. Per Capita Consumption, 2012-2024
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Yield And Growth
    16. Exports And Growth
    17. Export Prices And Growth
    18. Market Size And Growth
    19. Per Capita Consumption
    20. Imports And Growth
    21. Import Prices
    22. Production, In Physical Terms, 2012–2024
    23. Production, In Value Terms, 2012–2024
    24. Producing Animals Slaughtered, 2012–2024
    25. Yield, 2012–2024
    26. Imports, In Physical Terms, 2012–2024
    27. Imports, In Value Terms, 2012–2024
    28. Imports, In Physical Terms, By Country, 2024
    29. Imports, In Physical Terms, By Country, 2012–2024
    30. Imports, In Value Terms, By Country, 2012–2024
    31. Import Prices, By Country Of Origin, 2012–2024
    32. Exports, In Physical Terms, 2012–2024
    33. Exports, In Value Terms, 2012–2024
    34. Exports, In Physical Terms, By Country, 2024
    35. Exports, In Physical Terms, By Country, 2012–2024
    36. Exports, In Value Terms, By Country, 2012–2024
    37. Export Prices, By Country Of Destination, 2012–2024

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