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U.S. Small Electrical Appliance Market. Analysis And Forecast to 2030
Report Update: Jun 1, 2025

U.S. Small Electrical Appliance Market. Analysis And Forecast to 2030

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Nov 8, 2023

August 2023 Sees a $1.6B Surge in Small Electrical Appliance Imports to the United States

U.S. Small Electrical Appliance Imports

In August 2023, imports of small electrical appliances into the United States surged to 152M units, jumping by 28% compared with July 2023. Overall, total imports indicated mild growth from August 2022 to August 2023: its volume increased at an average monthly rate of +1.2% over the last twelve-month period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on August 2023 figures, imports increased by +55.5% against June 2023 indices. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, small electrical appliance imports surged to $1.6B (IndexBox estimates) in August 2023. In general, imports, however, showed a mild shrinkage. Over the period under review, imports reached the peak figure at 1.8B units in August 2022; however, from September 2022 to August 2023, imports remained at a lower figure.U.S. Small Electrical Appliance Imports By Country (Million USD)

COUNTRYImport Value of Small Electrical Appliance in U.S. (million USD)
Aug 2022Sep 2022Oct 2022Nov 2022Dec 2022Jan 2023Feb 2023Mar 2023Apr 2023May 2023Jun 2023Jul 2023Aug 2023
China1,2031,1249927756837526836128408807897841,024
Mexico115100109114106103106126103124127128139
Indonesia62.562.650.030.227.325.819.528.825.223.233.041.645.9
Germany30.840.734.127.018.522.021.123.424.426.327.825.624.3
Canada21.821.523.023.021.021.819.722.820.523.922.219.819.8
Others359320364290219238221279265260266294304
Total1,7921,6691,5721,2591,0741,1631,0701,0921,2791,3381,2651,2931,556

Imports by Country

In August 2023, China (120M units) constituted the largest supplier of small electrical appliance to the United States, with a 79% share of total imports. Moreover, small electrical appliance imports from China exceeded the figures recorded by the second-largest supplier, Mexico (6.8M units), more than tenfold. The third position in this ranking was taken by Canada (5.4M units), with a 3.6% share.

From August 2022 to August 2023, the average monthly growth rate of volume from China amounted to +2.1%. The remaining supplying countries recorded the following average monthly rates of imports growth: Mexico (+0.2% per month) and Canada (-6.6% per month).

In value terms, China ($1B) constituted the largest supplier of small electrical appliance to the United States, comprising 66% of total imports. The second position in the ranking was taken by Mexico ($139M), with an 8.9% share of total imports. It was followed by Indonesia, with a 2.9% share.

From August 2022 to August 2023, the average monthly growth rate of value from China amounted to -1.3%. The remaining supplying countries recorded the following average monthly rates of imports growth: Mexico (+1.6% per month) and Indonesia (-2.5% per month).

Import Prices by Country

In August 2023, the small electrical appliance price stood at $10.3 per unit (CIF, US), dropping by -6.1% against the previous month. In general, the import price saw a perceptible setback. The most prominent rate of growth was recorded in September 2022 when the average import price increased by 10% month-to-month. The import price peaked at $15.6 per unit in October 2022; however, from November 2022 to August 2023, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In August 2023, the country with the highest price was Vietnam ($24.9 per unit), while the price for Canada ($3.6 per unit) was amongst the lowest.

From August 2022 to August 2023, the most notable rate of growth in terms of prices was attained by Canada (+6.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the small electrical appliance market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • NAICS 335210 - Small electrical appliance manufacturing

Companies mentioned:

  • Conair Corporation
  • Nacco Industries
  • Dyson
  • Hamilton Beach Brands
  • Helen of Troy
  • Delta T Corporation
  • Karcher North America
  • Broan-Nutone
  • The Kirby Sales Company
  • Tacony Corporation
  • Regal Ware
  • Edgecraft Corporation
  • Fanimation, Rexair
  • E.G.O. North America
  • The Metal Ware Corporation
  • Tutco
  • Trantech Radiator Products
  • Turbochef Technologies
  • Ad Corporation
  • Edwards Vacuum
  • Ceramaspeed
  • Bath Solutions
  • Bissell Homecare
  • Applica Consumer Products
  • Midwest Energy Cooperativ
  • Housewares Holding Company
  • Russell Hobbs
  • Rexair Holdings
  • BHSF
  • Western/Scott Fetzer Company

Country coverage:

  • United States

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    5. MARKET FORECAST TO 2035

  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORTS

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    6. Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    8. Market Volume Forecast to 2035
    9. Market Value Forecast to 2035
    10. Market Size and Growth, By Product
    11. Average Per Capita Consumption, By Product
    12. Exports and Growth, By Product
    13. Export Prices and Growth, By Product
    14. Production Volume and Growth
    15. Exports and Growth
    16. Export Prices and Growth
    17. Market Size and Growth
    18. Per Capita Consumption
    19. Imports and Growth
    20. Import Prices
    21. Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    22. Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    23. Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    24. Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country, 2012–2024
    29. Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    30. Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country, 2012–2024

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