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U.S. - Television Receivers - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Jan 1, 2025

U.S. - Television Receivers - Market Analysis, Forecast, Size, Trends and Insights

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May 10, 2023

Television Receiver Price in United States Grows Slightly to $238 per Unit

U.S. Television Receiver Import Price in March 2023

In March 2023, the television receiver price amounted to $238 per unit (CIF, US), remaining relatively unchanged against the previous month. Over the period under review, the import price, however, showed a mild downturn. The growth pace was the most rapid in September 2022 an increase of 12% against the previous month. Over the period under review, average import prices reached the peak figure at $301 per unit in March 2022; however, from April 2022 to March 2023, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In March 2023, the country with the highest price was Mexico ($329 per unit), while the price for Taiwan (Chinese) ($108 per unit) was amongst the lowest.

From March 2022 to March 2023, the most notable rate of growth in terms of prices was attained by Vietnam (-1.3%), while the prices for the other major suppliers experienced a decline.

COUNTRYImport Price of Television Receiver in U.S. (USD per unit)
Mar 2022Apr 2022May 2022Jun 2022Jul 2022Aug 2022Sep 2022Oct 2022Nov 2022Dec 2022Jan 2023Feb 2023Mar 2023
Mexico407364396381368353390378370318325325329
Vietnam158153154136128163160144128134142127136
China165177146139145151133131123124117119118
Thailand175143110117115116116131156154127111113
Taiwan (Chinese)15917215411514994.511510414912795.671.6108
Average301271281270258261293286277232230237238

U.S. Television Receiver Import Prices by Type

Prices varied noticeably by the product type; the product with the highest price was reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen ($258 per unit), while the price for tuner blocks ($64.5 per unit) was amongst the lowest.

From March 2022 to March 2023, the most notable rate of growth in terms of prices was attained by reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a black and white or other monochrome video display or screen (+15.5%), while the prices for the other products experienced mixed trend patterns.

U.S. Television Receiver Imports

In March 2023, the amount of television receivers imported into the United States skyrocketed to 3.8M units, picking up by 18% compared with the month before. Over the period under review, imports, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in August 2022 when imports increased by 33% month-to-month. Imports peaked at 5.5M units in October 2022; however, from November 2022 to March 2023, imports failed to regain momentum.

In value terms, television receiver imports soared to $909M (IndexBox estimates) in March 2023. Overall, imports, however, showed a noticeable curtailment. The growth pace was the most rapid in August 2022 when imports increased by 35% against the previous month. Over the period under review, imports hit record highs at 1.6B units in October 2022; however, from November 2022 to March 2023, imports remained at a lower figure.

U.S. Television Receiver Imports by Type

In March 2023, reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen (3.4M units) constituted the largest type of television receiver supplied to the United States, with a 90% share of total imports. Moreover, reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen exceeded the figures recorded for the second-largest type, tuner blocks (387K units), ninefold.

From March 2022 to March 2023, the average monthly rate of growth in terms of the volume of import of reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen was relatively modest. With regard to the other supplied products, the following average monthly rates of growth were recorded: tuner blocks (-3.1% per month) and reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a black and white or other monochrome video display or screen (-2.8% per month).

In value terms, reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen ($884M) constituted the largest type of television receiver supplied to the United States, comprising 97% of total imports. The second position in the ranking was taken by tuner blocks ($25M), with a 2.7% share of total imports.

U.S. Television Receiver Imports by Country

In March 2023, Mexico (2.1M units) constituted the largest supplier of television receiver to the United States, with a 56% share of total imports. Moreover, television receiver imports from Mexico exceeded the figures recorded by the second-largest supplier, China (723K units), threefold. The third position in this ranking was taken by Vietnam (544K units), with a 14% share.

From March 2022 to March 2023, the average monthly growth rate of volume from Mexico was relatively modest. The remaining supplying countries recorded the following average monthly rates of imports growth: China (-0.0% per month) and Vietnam (+0.3% per month).

In value terms, Mexico ($706M) constituted the largest supplier of television receiver to the United States, comprising 78% of total imports. The second position in the ranking was held by China ($86M), with a 9.4% share of total imports. It was followed by Vietnam, with an 8.1% share.

From March 2022 to March 2023, the average monthly growth rate of value from Mexico amounted to -2.7%. The remaining supplying countries recorded the following average monthly rates of imports growth: China (-2.8% per month) and Vietnam (-0.9% per month).

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the television receiver market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 26402020 - Tuner blocks for CTV/VCR and cable TV receiver units (colour video tuners) (excluding those which isolate highfrequency television signals)
  • Prodcom 26402040 - Colour television projection equipment
  • Prodcom 26402090 - Other television receivers, whether or not combined with radio-broadcast receivers or sound or video recording or reproduction apparatus n.e.c.

Country coverage:

  • United States

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption In 2012-2024
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country Of Origin, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country Of Destination, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
    5. Trade Balance, In Physical Terms, 2012-2024
    6. Trade Balance, In Value Terms, 2012-2024
    7. Per Capita Consumption, 2012-2024
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2024
    22. Production, In Value Terms, 2012–2024
    23. Imports, In Physical Terms, 2012–2024
    24. Imports, In Value Terms, 2012–2024
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country Of Origin, 2012–2024
    29. Exports, In Physical Terms, 2012–2024
    30. Exports, In Value Terms, 2012–2024
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country Of Destination, 2012–2024

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