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U.S. - Vegetable - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Nov 1, 2024

U.S. - Vegetable - Market Analysis, Forecast, Size, Trends and Insights

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Jun 3, 2021

American Vegetable Market Continues to Struggle with Pandemic-Related Disbalances

IndexBox has just published a new report: 'U.S. - Vegetable - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

Fresh vegetable consumer prices in the U.S. increased somewhat noticeably in Q1 2021 but then decelerated in Q2, relaxing slightly against the ongoing food price rally. Owing to the spate of lockdowns and the restructuring of the supply chain, production growth has failed to keep pace with the robust demand spurred by the counter-pandemic financial support measures. Rising production costs and increasing demand for biofuel-oriented oil crops also contribute to tangible food inflation.

According to the USDA data, the average fresh vegetable consumer prices over Q1 2021 exceeded the prices of Q1 2020 by 1.3%, relaxing slightly to a +0.6% surplus in Q2 against the same period of the previous year.

Rising food prices are emerging as an important issue even outside of the vegetable market. The food-away-from-home consumer prices index sees a prominent increase, keeping its pace at +3.8% both in Q1 and Q2 against the same periods of 2020, respectively. Besides the mentioned disbalance on the market, rising demand for biofuels also propels food inflation. Soybean prices are currently seeing a rapid surge driven by the increased use of biofuel derived from soybean oil. In the medium term, this may shift investments from field crops to oil crops, contracting vegetable supply and thereby promoting price growth.

Despite rising prices, vegetable demand in the U.S. remains robust. The covid crisis resulted in a 2% decline in total vegetable production, which was estimated at 44.7M tons in 2020 (IndexBox estimates). Nevertheless, there was no dramatic shortage in the domestic market, as that drop was offset by a 2% increase in imports (to 8.1M tons in 2020) and a 3% decline in exports (to 2.5M tons).

Driven by the growing population, the U.S. vegetable market is forecast to reach 56M tons by 2030. The rather high vaccination rate in the U.S. provides an optimistic look to the potential ease of the pandemic in 2021, which will promote consumption in the HoReCa sector. Over 2021-22, however, rising inflation can offset a positive effect from the income support measures and hamper the market growth - an issue which yet requires to get a prominent answer from the government and monetary authorities.

U.S. Vegetable Exports by Country

Canada (1.8M tons) is the main destination for vegetable exports from the U.S., with a 73% share of the total shipments. Moreover, vegetable exports to Canada exceeded the volume sent to the second major destination, Mexico (327K tons), fivefold.

In value terms, Canada ($2.6B) remains the key foreign market for vegetable exports from the U.S., comprising 82% of total exports. The second position in the ranking was occupied by Mexico ($232M), with a 7.4% share of total exports.

The average vegetable export price stood at $1,273 per ton in 2020, rising by 2.3% against the previous year. Over the last eight-year period, it increased at an average annual rate of +2.2%. The pace of growth appeared the most rapid in 2013, an increase of 7.9% year-to-year. The export price peaked in 2020 and is expected to retain growth in the immediate term.

Prices varied noticeably by the country of destination; the country with the highest price was Canada ($1,422 per ton), while the average price for exports to Taiwan (Chinese) ($702 per ton) was amongst the lowest.

U.S. Vegetable Imports by Country

In 2020, Mexico (6.1M tons) was the largest vegetable supplier to the U.S., accounting for a 75% share of total imports. Moreover, vegetable imports from Mexico exceeded the figures recorded by the second-largest supplier, Canada (1.4M tons), fourfold.

In value terms, Mexico ($7.3B) constituted the largest supplier of vegetables to the U.S., comprising 70% of total imports. The second position in the ranking was occupied by Canada ($1.9B), with an 18% share of total imports.

In 2020, the average vegetable import price amounted to $1,291 per ton, picking up by 9% against the previous year. Over the last eight years, it increased at an average annual rate of +2.5%. As a result, import price reached the peak level and is likely to continue growing in the immediate term.

Average prices varied somewhat amongst the major supplying countries. In 2020, the country with the highest price was Peru ($1,760 per ton), while the price for Mexico ($1,202 per ton) was amongst the lowest.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the vegetable market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 116 - Potatoes
  • FCL 388 - Tomatoes, fresh
  • FCL 402 - Onions, shallots (green)
  • FCL 403 - Onions, dry
  • FCL 406 - Garlic
  • FCL 407 - Leeks and other alliaceous vegetables
  • FCL 393 - Cauliflowers and broccoli
  • FCL 372 - Lettuce and chicory
  • FCL 426 - Carrot
  • FCL 397 - Cucumbers and gherkins
  • FCL 417 - Peas, green
  • FCL 414 - Beans, green
  • FCL 423 - String Beans
  • FCL 367 - Asparagus
  • FCL 399 - Eggplants
  • FCL 401 - Chillies and peppers (green)
  • FCL 373 - Spinach
  • FCL 260 - Olives
  • FCL 394 - Pumpkins, squash and gourds
  • FCL 463 - Vegetables, Fresh n.e.s.
  • FCL 446 - Green Corn (Maize)
  • FCL 430 - Okra
  • FCL 394 - Pumpkins, squash and gourds
  • FCL 378 - Cassava leaves
  • FCL 366 - Artichokes
  • FCL 260 - Olives
  • FCL 358 - Cabbages
  • FCL 449 - Mushrooms
  • FCL 366 - Artichokes

Country coverage:

  • United States

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION, HARVESTED AREA AND YIELD

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Yield And Growth
    16. Exports And Growth
    17. Export Prices And Growth
    18. Market Size And Growth
    19. Per Capita Consumption
    20. Imports And Growth
    21. Import Prices
    22. Production, In Physical Terms, 2012–2023
    23. Production, In Value Terms, 2012–2023
    24. Area Harvested, 2012–2023
    25. Yield, 2012–2023
    26. Imports, In Physical Terms, 2012–2023
    27. Imports, In Value Terms, 2012–2023
    28. Imports, In Physical Terms, By Country, 2023
    29. Imports, In Physical Terms, By Country, 2012–2023
    30. Imports, In Value Terms, By Country, 2012–2023
    31. Import Prices, By Country Of Origin, 2012–2023
    32. Exports, In Physical Terms, 2012–2023
    33. Exports, In Value Terms, 2012–2023
    34. Exports, In Physical Terms, By Country, 2023
    35. Exports, In Physical Terms, By Country, 2012–2023
    36. Exports, In Value Terms, By Country, 2012–2023
    37. Export Prices, By Country Of Destination, 2012–2023

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