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acer and Samsung Dominate with 24% Market Share, LG Commands Premium Pricing at $605 vs Market Median of $312
Aug 13, 2025

acer and Samsung Dominate with 24% Market Share, LG Commands Premium Pricing at $605 vs Market Median of $312

Understanding brand positioning on marketplaces is critical for optimizing pricing, assortment, and marketing strategies. This analysis leverages IndexBox data to dissect key performance indicators—rating, reviews, price elasticity, and sales volume—across leading brands in the Amazon US marketplace (ZIP 60007). The goal is to identify actionable insights for strengthening market presence and profitability.

Methodology

Data is sourced from IndexBox monitoring tools, tracking Amazon US marketplace activity with delivery to ZIP 60007. The dataset reflects product categories aggregated under a specific search keyword. For detailed brand metrics, refer to the IndexBox Brands dashboard.

Rating vs Reviews: Segmenting Brand Performance

The scatter plot reveals four quadrants: Star Brands (e.g., acer, Radeon—high rating and reviews), Rising (Dell, ASUS—high volume but lower ratings), Niche (Lenovo, ViewSonic—high ratings but fewer reviews), and Problematic (HP, waveshare—low on both metrics). Recommendations:

  • Star Brands: Sustain quality and incentivize reviews to maintain momentum.
  • Rising: Address product flaws (e.g., Dell's 4.16 rating vs acer's 4.28) to convert volume into loyalty.
  • Niche: Scale visibility through targeted campaigns.
  • Problematic: Overhaul product quality (HP's 4.04 rating) and amplify review generation.

Price vs Sales Volume: Balancing Premium and Volume Strategies

LG and Lenovo operate in the High-Price/Low-Volume quadrant (LG at $605 vs median $312), while acer and Dell thrive with Low-Price/High-Volume strategies. Samsung and ASUS achieve High-Price/High-Volume positioning, indicating strong brand equity. Key takeaways:

  • Premium brands (e.g., LG) should justify pricing with differentiated features.
  • Volume players (acer) must guard against margin erosion.
  • Samsung's balance suggests optimal elasticity; competitors should analyze its pricing tiers.

Price Distribution: Identifying Assortment Gaps

The histogram shows concentration below $500, with a long tail up to $2,599. Peaks at $168–$270 suggest a "sweet spot" for mass-market appeal. Recommendations:

  • Expand offerings in the $100–$400 range to capture 72% of observed demand.
  • Test premium SKUs (e.g., ViewSonic at $1,175) in niche segments.

Market Share: Leadership and Portfolio Gaps

Sceptre leads with 33,750 units (17% share), followed by Samsung (13%) and Dell (10%). The "Others" category aggregates 15%, highlighting fragmentation. Strategic moves:

  • Leaders should bundle products to lock in share.
  • Smaller brands in "Others" must differentiate (e.g., KOORUI's 5.9% share could grow with exclusive features).

Price Dispersion: Optimizing Assortment Ranges

Boxplots reveal acer's tight range ($60–$425) vs ASUS's wide dispersion ($90–$900). Outliers (e.g., ASUS at $2,139) suggest testing price ceilings. Recommendations:

  • Align price ranges with brand positioning (e.g., waveshare's $10–$190 fits budget positioning).
  • Trim outliers unless justified by unique value (e.g., LG's $695+ models).

Custom Search Request

IndexBox enables on-demand parsing via the Custom Search Request panel or API (POST /api/brand/search). Users can save parameters and track request statuses for real-time competitive intelligence.

Conclusion

Market leadership hinges on balancing price, volume, and perceived quality. Regular monitoring via IndexBox is critical to adapt to shifting demand elasticities and competitive moves. Brands should prioritize:

  1. Closing quality gaps in high-volume, low-rating segments.
  2. Exploiting pricing white spaces (e.g., $200–$400 range).
  3. Leveraging API-driven custom searches for dynamic strategy adjustments.

Source: IndexBox Market Intelligence Platform

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    5. MARKET FORECAST TO 2035

  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORTS

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    6. Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    8. Market Volume Forecast to 2035
    9. Market Value Forecast to 2035
    10. Market Size and Growth, By Product
    11. Average Per Capita Consumption, By Product
    12. Exports and Growth, By Product
    13. Export Prices and Growth, By Product
    14. Production Volume and Growth
    15. Exports and Growth
    16. Export Prices and Growth
    17. Market Size and Growth
    18. Per Capita Consumption
    19. Imports and Growth
    20. Import Prices
    21. Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    22. Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    23. Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    24. Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country, 2012–2024
    29. Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    30. Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country, 2012–2024

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