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EU - Wine - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Nov 1, 2024

EU - Wine - Market Analysis, Forecast, Size, Trends and Insights

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Jan 28, 2021

The European Wine Market Overcomes the Pandemic Year with a Stagnation

IndexBox has just published a new report: 'EU - Wine - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

In 2019, after three years of growth, there was a decline in the EU wine market, when its value decreased by -2.8% to $35.3B. Overall, consumption saw a mild descent. The growth pace was the most rapid in 2017 with an increase of 3.8% year-to-year. Over the period under review, the market attained the maximum level at $38.9B in 2013; however, from 2014 to 2019, consumption stood at a somewhat lower figure.

The countries with the highest volumes of wine consumption in 2019 were Spain (3.5M tons), Italy (3.4M tons) and France (3.3M tons), with a combined 61% share of total consumption.

From 2013 to 2019, the biggest increases were in Italy, while wine consumption for the other leaders experienced more modest paces of growth.

In value terms, the largest wine markets in the European Union were France ($9.5B), Italy ($6.2B) and the UK ($4B), with a combined 56% share of the total market (IndexBox estimates). These countries were followed by Germany, Spain, Portugal, the Netherlands, Belgium, Greece and Romania, which together accounted for a further 34%.

The countries with the highest levels of wine per capita consumption in 2019 were Spain (74 kg per person), Italy (57 kg per person) and Portugal (51 kg per person).

European wine markets are mature, with no significant growth in consumption. The quality of European wine is highly valued all over the world because the EU countries are the main exporters of wine in the world market. Italy, Spain and France together supply 80% of all wine exports to the EU, shipping both to other European countries and outside the EU.

Overall, the EU wine market was expected to grow at a moderate pace amid weak population growth and continued relatively high incomes, as well as increased tourism. However, in early 2020, the global economy entered a crisis caused by the outbreak of the COVID-19 pandemic.

The COVID-19 pandemic has triggered a notable transformation of markets in the EU, in particular the wine market. The pandemic affects various market parameters: macroeconomic performance, sales channels, supply chains, consumer behavior, and prices.

Despite favorable weather conditions, the EU's grape harvest remained below average in 2020 as producer associations and national governments limited production to mitigate the negative impact of the pandemic on the wine market. Preliminary data shows that despite improving performance in the second half of 2020, overall a slight decline could be expected in terms of the annual wine production in the EU.

Inventory management problems and the state of traditional distribution channels represent a great uncertainty in the current market environment. According to available estimates, about 30% of the wine market in volume terms and 50% in value is accounted for by the HoReCa segment (hotels, restaurants, cafes), which were most affected by counter-pandemic measures. The situation was aggravated by the closure of borders, which led to an unprecedented reduction in tourism, the role of which in the GDP of the main wine-producing countries was quite large.

Significant volumes of wine are sold in specialized stores, which were also closed during the quarantine period. Although the growth in wine consumption in the supermarket sector increased slightly, it did not compensate for the decline in other sales channels. Reduced demand for wine has worsened the position of distributors and importers in foreign countries, exacerbating the negative impact of the pandemic on the European wine industry.

With the easing of quarantine restrictions, the demand situation should have improved slightly, but in general, it is expected that a full recovery of export supplies and the work of the HoReCa sector in importing countries will take a long time. In addition, consumer incomes have declined in many countries due to the crisis, exacerbating price competition.

On the one hand, winemakers' unions seek to reduce their wine production to save on storing unsold bottles, and on the other hand, wineries need a higher yield to cover their financial costs. Therefore, in 2020, there is an imbalance in the European market due to a decrease in wine sales and a high level of wine stocks, which additionally pushes prices down and thereby aggravates the financial problems of market players.

Against this backdrop, there is a serious threat that small family vineyards will go bankrupt, as they do not have the means to pay wages and other expenses, which could lead to their purchase by large international groups. To mitigate the negative effects of the crisis, the EU has taken temporary measures to deviate from certain competition rules, namely, industry operators are allowed to self-organize and implement market-based measures at their level to stabilize the sector and with regard to the functioning of the internal market for up to six months. For example, it is allowed to plan joint promotions, organize storage, and jointly plan production.

Given the above assumptions, the EU wine market is expected to stagnate or shrink slightly in 2020 compared to the previous year. Over the medium term, as the economy recovers from the effects of the pandemic, the market is expected to grow gradually at an expected CAGR of + 0.6% between 2019 and 2030, which is projected to increase the overall market size. to 14.8 billion liters (IndexBox estimates) by the end of 2030.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the wine market in the EU. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 564 - Wine

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in the EU, split by region and country
  • Trade (exports and imports) in the EU
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Austria
    • Belgium
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Latvia
    • Lithuania
    • Luxembourg
    • Malta
    • Netherlands
    • Poland
    • Portugal
    • Romania
    • Slovakia
    • Slovenia
    • Spain
    • Sweden

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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