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World - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Feb 1, 2025

World - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights

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Aug 2, 2024

Exploring the Top Import Markets for Toys

When it comes to the global toy industry, certain countries stand out as major import markets. These countries not only have a high demand for toys but also play a significant role in shaping the trends and preferences in the industry. In this article, we will explore the top import markets for toys and delve into the key statistics that make them stand out.

1. United States

The United States tops the list of the world's best import markets for toys, with an import value of 15.9 billion USD in 2023. The country has a strong demand for a wide variety of toys, ranging from traditional toys to high-tech gadgets. The diverse consumer base in the U.S. ensures that there is a market for virtually every type of toy, making it an attractive destination for toy manufacturers from around the world.

2. Germany

Germany follows closely behind the United States, with an import value of 3.7 billion USD in 2023. The country is known for its high-quality toys and is home to several well-established toy manufacturers. German consumers have a reputation for appreciating well-designed and educational toys, which makes the country a sought-after market for toy suppliers looking to cater to this niche.

3. Japan

Japan ranks third on the list of the world's best import markets for toys, with an import value of 2.7 billion USD in 2023. The Japanese toy market is known for its unique and innovative toys, often inspired by popular anime and manga characters. Japanese consumers have a penchant for collectible toys and are willing to pay a premium for limited edition items, making Japan a lucrative market for toy manufacturers.

4. United Kingdom

The United Kingdom is another key import market for toys, with an import value of 2.6 billion USD in 2023. The British toy market is characterized by a strong demand for traditional toys, as well as a growing interest in interactive and tech-savvy toys. The UK's diverse population ensures that there is a market for toys catering to various age groups and interests, making it a prime destination for toy suppliers.

5. France

France rounds out the top five import markets for toys, with an import value of 2.5 billion USD in 2023. French consumers have a penchant for well-designed and educational toys, making the country an attractive market for toy manufacturers looking to tap into this segment. The French toy market is known for its focus on quality and innovation, with a strong demand for toys that encourage imaginative play.

6. Netherlands

The Netherlands ranks sixth on the list of the world's best import markets for toys, with an import value of 1.8 billion USD in 2023. The Dutch toy market is known for its openness to new trends and innovative toy concepts, making it a favorable destination for toy manufacturers looking to introduce new products. Dutch consumers have a reputation for being early adopters of new toys, which bodes well for suppliers looking to test the market.

7. Canada

Canada is another key import market for toys, with an import value of 1.7 billion USD in 2023. The Canadian toy market is characterized by a strong demand for a wide variety of toys, ranging from traditional to modern. Canadian consumers have a reputation for being avid toy enthusiasts, making the country an attractive destination for toy suppliers looking to reach a diverse consumer base.

8. Poland

Poland ranks eighth on the list of the world's best import markets for toys, with an import value of 1.6 billion USD in 2023. The Polish toy market is known for its focus on affordability and quality, with a growing demand for toys that offer value for money. Polish consumers have a reputation for being price-conscious, making it a competitive market for toy manufacturers looking to offer competitively priced products.

9. Russia

Russia is a key import market for toys, with an import value of 1.4 billion USD in 2023. The Russian toy market is characterized by a strong demand for a wide variety of toys, ranging from traditional to high-tech. Russian consumers have a reputation for valuing toys that offer play value and educational benefits, making the country an attractive destination for toy suppliers looking to cater to this segment.

10. Czech Republic

Finally, the Czech Republic rounds out the top ten import markets for toys, with an import value of 1.3 billion USD in 2023. The Czech toy market is known for its focus on quality and innovation, with a growing demand for toys that offer unique play experiences. Czech consumers have a reputation for being discerning toy enthusiasts, making the country an attractive destination for toy manufacturers looking to introduce new and exciting products.

Overall, the world's best import markets for toys offer a diverse range of opportunities for toy manufacturers looking to expand their global reach. These countries not only have a strong demand for toys but also provide a platform for innovation and creativity in the industry. By tapping into these key markets, toy suppliers can accelerate their growth and connect with a broader audience of toy enthusiasts around the world.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global toy market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 32401100 - Dolls representing only human beings
  • Prodcom 32401200 - Toys representing animals or non-human creatures
  • Prodcom 32401300 - Parts and accessories for dolls representing only human beings
  • Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
  • Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
  • Prodcom 32403200 - Puzzles
  • Prodcom 32403900 -
  • Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
  • Prodcom 32403940 - Other toys of plastics
  • Prodcom 32403960 - Toy die-cast miniature models of metal
  • Prodcom 32403990 - Other toys n.e.c.

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Company coverage:

Goodbaby Group, Nanhai Sino-U.S.A. Toy Factory, Nanhai Hongjing Co, Lerado Group, Alpha Group, A. C. Gilbert Company, All Metal Products Company, American Character Doll Company, American Flyer, Annalee Dolls, Applause, Artifact Puzzles, Aurora Plastics Corporation, Azrak-Hamway, Bachmann Industries, Berkeley Models, Big Monster Toys, Bleacher Creatures, Boucher Manufacturing Company, Bowen Designs, The Bradford, Chessex, Coleco, Diamond Select Toys, Discovery Toys, Doepke Toys, Dorfan, Duncan Toys Company, Eldon, Entex Industries, Fat Brain Toys, Ferdinand Strauss Company, Fisher-Price, Hasbro, Ideal Toy Company, Jakks Pacific, Juno Baby, Kidrobot, Liberty Puzzles, Lionel Corporation, Maco, Mattel, McFarlane Toys, Nakajima, Plan B Toys, Shindana Toys

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption, By Country, 2018–2024
    5. Production, In Physical Terms, By Country, 2012–2024
    6. Imports, In Physical Terms, By Country, 2012–2024
    7. Imports, In Value Terms, By Country, 2012–2024
    8. Import Prices, By Country Of Destination, 2012–2024
    9. Exports, In Physical Terms, By Country, 2012–2024
    10. Exports, In Value Terms, By Country, 2012–2024
    11. Export Prices, By Country Of Origin, 2012–2024

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Consumption, By Country, 2024
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2024
    18. Production, In Value Terms, 2012–2024
    19. Production, By Country, 2024
    20. Production, In Physical Terms, By Country, 2012–2024
    21. Imports, In Physical Terms, 2012–2024
    22. Imports, In Value Terms, 2012–2024
    23. Imports, In Physical Terms, By Country, 2024
    24. Imports, In Physical Terms, By Country, 2012–2024
    25. Imports, In Value Terms, By Country, 2012–2024
    26. Import Prices, By Country, 2012–2024
    27. Exports, In Physical Terms, 2012–2024
    28. Exports, In Value Terms, 2012–2024
    29. Exports, In Physical Terms, By Country, 2024
    30. Exports, In Physical Terms, By Country, 2012–2024
    31. Exports, In Value Terms, By Country, 2012–2024
    32. Export Prices, 2012–2024

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