Manuka Market

Manuka market: download the most recent statistics provided by an Ai-driven business intelligence tool. Info provide production, imports, market size, exports, companies, consumption, market prices, and trade. Here is a split by country, including EU, China, Russia, the U.S., Latin America, the Middle East, the U.K., and Africa. Market trends and outlook to 2030 are also featured in the snapshots.

The manuka market is set to experience steady growth in both volume and value over the period from 2024 to 2030. With an expected CAGR of +2.3% for volume and +4.7% for value, the market is projected to reach 2.3M tons and $8.6B respectively by the end of 2030. This growth is driven by increasing global demand for manuka, signaling a promising future for the industry.

Market Forecast

Driven by increasing demand for manuka worldwide, the market is expected to continue an upward consumption trend over the next six years. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +2.3% for the period from 2024 to 2030, which is projected to bring the market volume to 2.3M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +4.7% for the period from 2024 to 2030, which is projected to bring the market value to $8.6B (in nominal wholesale prices) by the end of 2030.

Consumption

World Consumption of Manuka

In 2024, approx. 2M tons of manuka were consumed worldwide; growing by 2.4% compared with the previous year's figure. The total consumption volume increased at an average annual rate of +1.4% over the period from 2012 to 2024; the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2016 when the consumption volume increased by 5.4%. As a result, consumption attained the peak volume of 2M tons; afterwards, it flattened through to 2024.

The global manuka market value expanded to $6.5B in 2024, surging by 2.6% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.5% from 2012 to 2024; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2022 with an increase of 8% against the previous year. As a result, consumption attained the peak level of $7B. From 2023 to 2024, the growth of the global market failed to regain momentum.

Consumption By Country

The countries with the highest volumes of consumption in 2024 were China (302K tons), the United States (292K tons) and Turkey (108K tons), with a combined 36% share of global consumption. Iran, Ethiopia, Germany, the UK, Russia, Mexico and Japan lagged somewhat behind, together accounting for a further 23%.

From 2012 to 2024, the biggest increases were recorded for Ethiopia (with a CAGR of +4.7%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the largest manuka markets worldwide were the United States ($743M), China ($580M) and Turkey ($344M), together accounting for 26% of the global market. Ethiopia, Germany, Iran, Russia, Mexico, the UK and Japan lagged somewhat behind, together accounting for a further 21%.

Mexico, with a CAGR of +5.8%, saw the highest growth rate of market size among the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of manuka per capita consumption in 2024 were Turkey (1,253 kg per 1000 persons), the UK (939 kg per 1000 persons) and Iran (900 kg per 1000 persons).

From 2012 to 2024, the most notable rate of growth in terms of consumption, amongst the main consuming countries, was attained by the UK (with a CAGR of +3.6%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Manuka

In 2024, global production of manuka rose slightly to 2M tons, increasing by 1.9% on 2023 figures. The total output volume increased at an average annual rate of +1.4% over the period from 2012 to 2024; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. The growth pace was the most rapid in 2014 with an increase of 4.5% against the previous year. Over the period under review, global production attained the peak volume in 2024 and is likely to see gradual growth in years to come.

In value terms, manuka production rose to $7B in 2024 estimated in export price. The total output value increased at an average annual rate of +1.9% from 2012 to 2024; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2022 when the production volume increased by 7.5%. As a result, production attained the peak level of $7.2B. From 2023 to 2024, global production growth failed to regain momentum.

Production By Country

The country with the largest volume of manuka production was China (463K tons), accounting for 23% of total volume. Moreover, manuka production in China exceeded the figures recorded by the second-largest producer, Turkey (117K tons), fourfold. The third position in this ranking was held by India (107K tons), with a 5.4% share.

In China, manuka production remained relatively stable over the period from 2012-2024. The remaining producing countries recorded the following average annual rates of production growth: Turkey (+2.3% per year) and India (+4.9% per year).

Imports

World Imports of Manuka

After two years of decline, overseas purchases of manuka increased by 8.1% to 753K tons in 2024. The total import volume increased at an average annual rate of +3.2% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2020 when imports increased by 13% against the previous year. Global imports peaked at 767K tons in 2021; however, from 2022 to 2024, imports remained at a lower figure.

In value terms, manuka imports dropped modestly to $2.1B in 2024. The total import value increased at an average annual rate of +1.8% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2021 with an increase of 18% against the previous year. Global imports peaked at $2.7B in 2022; however, from 2023 to 2024, imports stood at a somewhat lower figure.

Imports By Country

The United States was the largest importing country with an import of about 241K tons, which resulted at 32% of total imports. It was distantly followed by Germany (64K tons), the UK (57K tons), Japan (42K tons), Spain (35K tons) and Belgium (34K tons), together generating a 31% share of total imports. France (29K tons), Poland (23K tons), Italy (21K tons) and the Netherlands (14K tons) followed a long way behind the leaders.

Imports into the United States increased at an average annual rate of +4.6% from 2012 to 2024. At the same time, Belgium (+11.2%), the UK (+4.5%), Spain (+4.4%), Poland (+4.3%), Italy (+2.9%) and Japan (+1.1%) displayed positive paces of growth. Moreover, Belgium emerged as the fastest-growing importer imported in the world, with a CAGR of +11.2% from 2012-2024. France and the Netherlands experienced a relatively flat trend pattern. By contrast, Germany (-2.6%) illustrated a downward trend over the same period. While the share of the United States (+4.8 p.p.) and Belgium (+2.7 p.p.) increased significantly in terms of the global imports from 2012-2024, the share of Japan (-1.6 p.p.) and Germany (-8.4 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($598M) constitutes the largest market for imported manuka worldwide, comprising 28% of global imports. The second position in the ranking was taken by Germany ($206M), with a 9.7% share of global imports. It was followed by Japan, with a 6.1% share.

In the United States, manuka imports increased at an average annual rate of +2.8% over the period from 2012-2024. In the other countries, the average annual rates were as follows: Germany (-2.9% per year) and Japan (+1.8% per year).

Import Prices By Country

In 2024, the average manuka import price amounted to $2,812 per ton, which is down by -10.4% against the previous year. In general, the import price continues to indicate a slight decline. The growth pace was the most rapid in 2021 an increase of 15% against the previous year. Global import price peaked at $3,760 per ton in 2014; however, from 2015 to 2024, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2024, amid the top importers, the country with the highest price was France ($3,385 per ton), while Poland ($1,976 per ton) was amongst the lowest.

From 2012 to 2024, the most notable rate of growth in terms of prices was attained by Japan (+0.7%), while the other global leaders experienced a decline in the import price figures.

Exports

World Exports of Manuka

In 2024, overseas shipments of manuka were finally on the rise to reach 759K tons after two years of decline. The total export volume increased at an average annual rate of +3.2% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2017 with an increase of 22% against the previous year. Over the period under review, the global exports hit record highs at 787K tons in 2021; however, from 2022 to 2024, the exports remained at a lower figure.

In value terms, manuka exports reduced modestly to $2.2B in 2024. The total export value increased at an average annual rate of +1.9% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2020 when exports increased by 18% against the previous year. The global exports peaked at $2.7B in 2021; however, from 2022 to 2024, the exports failed to regain momentum.

Exports By Country

In 2024, China (164K tons), distantly followed by India (105K tons), Ukraine (82K tons) and Argentina (72K tons) represented the major exporters of manuka, together constituting 56% of total exports. Brazil (34K tons), Vietnam (25K tons), Spain (24K tons), Belgium (21K tons), Mexico (16K tons) and Germany (15K tons) followed a long way behind the leaders.

From 2012 to 2024, the biggest increases were recorded for Ukraine (with a CAGR of +16.4%), while shipments for the other global leaders experienced more modest paces of growth.

In value terms, the largest manuka supplying countries worldwide were China ($258M), India ($207M) and Argentina ($171M), with a combined 29% share of global exports. Ukraine, Spain, Germany, Brazil, Belgium, Mexico and Vietnam lagged somewhat behind, together comprising a further 28%.

Among the main exporting countries, Ukraine, with a CAGR of +14.7%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

The average manuka export price stood at $2,868 per ton in 2024, waning by -6% against the previous year. In general, the export price recorded a slight decline. The pace of growth appeared the most rapid in 2021 an increase of 13%. The global export price peaked at $3,734 per ton in 2014; however, from 2015 to 2024, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2024, amid the top suppliers, the country with the highest price was Germany ($6,112 per ton), while China ($1,572 per ton) was amongst the lowest.

From 2012 to 2024, the most notable rate of growth in terms of prices was attained by Germany (+0.6%), while the other global leaders experienced mixed trends in the export price figures.

Source: IndexBox Market Intelligence Platform